Burger King's Facial Recognition Gives Discounts to Hungover Customers
Laura McQuarrie — December 22, 2023 — Marketing
References: thedrum
The holidays bring together loved ones for joyous gatherings filled with abundant food, lively company and sometimes, a tad too much alcohol—and Burger King Brazil is recognizing this with a facial recognition system that gives out discounts to hungover users.
Burger King Brazil teamed up with agency DM9 to create the facial recognition system, which doles out special discounts based on how hungover the user appears to be. After taking a selfie, a user will be assessed with the facial recognition tech and the more hungover they appear, the bigger the discount they receive.
This stunt aligns Burger King's Whopper as a hangover cure, a remedy that many adults already turn to after having one too many drinks, especially during the holiday season.
Burger King Brazil teamed up with agency DM9 to create the facial recognition system, which doles out special discounts based on how hungover the user appears to be. After taking a selfie, a user will be assessed with the facial recognition tech and the more hungover they appear, the bigger the discount they receive.
This stunt aligns Burger King's Whopper as a hangover cure, a remedy that many adults already turn to after having one too many drinks, especially during the holiday season.
Trend Themes
1. Facial Recognition Discounts - Burger King Brazil's facial recognition system offers discounts based on how hungover the user appears.
2. Hangover Cure Marketing - Burger King aligns their Whopper as a hangover cure, targeting individuals who had too many drinks.
3. Selfie-driven Discounts - Burger King's system uses selfie-based assessments to determine the discount amount for hungover customers.
Industry Implications
1. Fast Food - Fast food chains can explore innovative marketing strategies by incorporating facial recognition technology for targeted discounts.
2. Alcohol Industry - Collaborations between alcohol brands and fast food chains for hangover remedies are opportunities for disruptive marketing campaigns.
3. Advertising Agencies - Advertising agencies have the potential to develop and implement creative solutions like facial recognition discounts to promote products and services.
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