Fatburger Launches Exclusive 'Fat or Skinny Fries' Deal
Debra John — July 8, 2024 — Lifestyle
References: fatburger & qsrmagazine
From July 8 through July 14, participating Fatburger locations will offer guests a complimentary order of Fat or Skinny Fries with any purchase made in-store or online.
Fatburger's "perfectly fried, golden brown Fat and Skinny Fries serve as an ideal accompaniment to their juicy, built-to-order Fatburgers, Turkeyburgers, or Crispy Chicken Sandwiches. For those seeking a sweeter pairing, guests can enjoy their fries with one of Fatburger's creamy, hand-scooped milkshakes, made with 100% real ice cream."
This exclusive promotion celebrates National French Fry Day by highlighting the quality and flavor that Fatburger is renowned for, providing an exceptional dining experience for all customers. According to the Vice President of Marketing at Fatburger, Taylor Fischer, "French fries are our burgers' favorite sidekick, which is why we wanted to bring back this fan-favorite, week-long deal...Whether you prefer a Fat or Skinny fry or both for that matter, we’ve got you covered."
Image Credit: Fatburger
Fatburger's "perfectly fried, golden brown Fat and Skinny Fries serve as an ideal accompaniment to their juicy, built-to-order Fatburgers, Turkeyburgers, or Crispy Chicken Sandwiches. For those seeking a sweeter pairing, guests can enjoy their fries with one of Fatburger's creamy, hand-scooped milkshakes, made with 100% real ice cream."
This exclusive promotion celebrates National French Fry Day by highlighting the quality and flavor that Fatburger is renowned for, providing an exceptional dining experience for all customers. According to the Vice President of Marketing at Fatburger, Taylor Fischer, "French fries are our burgers' favorite sidekick, which is why we wanted to bring back this fan-favorite, week-long deal...Whether you prefer a Fat or Skinny fry or both for that matter, we’ve got you covered."
Image Credit: Fatburger
Trend Themes
1. QSR Limited-time Promotions - Fatburger's week-long 'Fat or Skinny Fries' deal spotlights the power of limited-duration offers to create urgency and attract repeat customers.
2. Personalized Side Option Promotions - Offering choices like 'Fat or Skinny Fries' caters to diverse customer preferences, enhancing the personalized dining experience.
3. In-store and Online Deals - The inclusion of both in-store and online purchase options demonstrates the trend of seamlessly integrating digital and physical retail channels.
Industry Implications
1. Quick-service Restaurants (QSR) - Fatburger's promotion exemplifies how QSR chains can leverage special deals to drive traffic and increase customer satisfaction.
2. Digital Food Marketing - The integration of exclusive online offers within traditional QSR promotions highlights growing opportunities in digital food marketing.
3. Food and Beverage Pairings - Fatburger’s promotion underlines the significance of innovative food pairings, such as fries with milkshakes, in enhancing the overall dining experience.
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