This McDonalds Breakfast Print Ad Stops the Confusion of Breakfast
Jonathon Brown — December 29, 2012 — Marketing
References: mcdonalds & ibelieveinadv
Although McDonalds breakfast isn't the most rewarding early morning option, it sure is simple. That's at least according to this new print ad campaign from the fast food giant.
McDonalds is best known for its signature burgers like the Big Mac and Quarter Pounder along with its salty fries and sweet apple pies. There's no denying the lunch and dinner appeal of the restaurant, however, McDonalds continues to compete with the likes of Tim Hortons, Starbucks, Aroma, etc. for your early morning money. And from that motivation comes this new ad campaign designed to show empathy for your morning struggles.
The print ads both feature art-like designs of a tie and a shirt tangled all over a blank white wall. The idea is to demonstrate how complicated simple things can be in the morning. By contrast, McDonalds breakfast seems simple.
McDonalds is best known for its signature burgers like the Big Mac and Quarter Pounder along with its salty fries and sweet apple pies. There's no denying the lunch and dinner appeal of the restaurant, however, McDonalds continues to compete with the likes of Tim Hortons, Starbucks, Aroma, etc. for your early morning money. And from that motivation comes this new ad campaign designed to show empathy for your morning struggles.
The print ads both feature art-like designs of a tie and a shirt tangled all over a blank white wall. The idea is to demonstrate how complicated simple things can be in the morning. By contrast, McDonalds breakfast seems simple.
Trend Themes
1. Simplified Breakfast Options - Opportunity for food companies to offer convenient and uncomplicated breakfast options for busy mornings.
2. Empathetic Advertising - Potential for brands to connect with consumers by showing understanding and empathy for their daily struggles.
3. Artistic Marketing Campaigns - Trend of using creative and visually appealing advertisements to capture attention and stand out in crowded markets.
Industry Implications
1. Fast Food Industry - Disruptive innovation opportunity for fast food chains to revamp their breakfast menus and attract early morning customers.
2. Food and Beverage Industry - Potential for companies to develop and promote nutritious and convenient breakfast options to meet the needs of health-conscious consumers.
3. Advertising Industry - Opportunity for marketers to create visually captivating and relatable campaigns that resonate with target audiences.
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