The McDonalds Canada Photoshoot Clip Goes Behind-the-Scenes
Courtney Scharf — June 22, 2012 — Marketing
References: youtube & blameitonthevoices
Taking viewers behind-the-scenes for a change, the McDonalds Canada Photoshoot clip answers a question that was tweeted to the notorious fast food chain.
Out to answer the question of why the ads of McDonalds burgers look nothing like the real deal, Marketing Director Hope Bagozzi decided to take customers on a tour of a photo shoot. Showing an actual comparison and being very upfront about the process, she explains why they change the appearance and how this is done. Enlightening and a good PR move by the restaurant chain, this is bound to get a few hits from curious minds.
Though risky, this clip may very well pay off for McDonalds. Being more transparent about their business operations, this kind of approach to marketing could change minds about the chain.
Out to answer the question of why the ads of McDonalds burgers look nothing like the real deal, Marketing Director Hope Bagozzi decided to take customers on a tour of a photo shoot. Showing an actual comparison and being very upfront about the process, she explains why they change the appearance and how this is done. Enlightening and a good PR move by the restaurant chain, this is bound to get a few hits from curious minds.
Though risky, this clip may very well pay off for McDonalds. Being more transparent about their business operations, this kind of approach to marketing could change minds about the chain.
Trend Themes
1. Transparency Marketing - McDonalds Canada's behind-the-scenes video shows a shift towards transparency in marketing.
2. Consumer Curiosity - McDonalds Canada's photoshoot clip capitalizes on consumer curiosity about how fast food ads differ from reality.
3. Authenticity in Advertising - McDonalds Canada's video highlights the importance of presenting authentic visuals in advertising.
Industry Implications
1. Fast Food - The McDonalds Canada photoshoot clip reveals opportunities for the fast food industry to showcase the reality behind their products.
2. Marketing and Advertising - McDonalds Canada's transparent approach opens doors for innovative marketing strategies and advertising campaigns.
3. Food Photography - The McDonalds Canada photoshoot clip presents potential for disruptive innovation in the field of food photography and styling.
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