Leaving a memorable impression on consumers are becoming more of a challenge, yet these examples of fashion branding show that it's still possible. Although inundated by tons of marketing, through clever packaging and creative experiences companies are able to connect with their customers on a more immediate level -- not to mention a deeper one.
These examples of fashion branding include sending strong messages regarding environmental consciousness through eco-friendly packaging, laid-back luxuriousness through a store-attached cafe and a party attitude by way of a beer-inspired retail space. By branding themselves so clearly, people are able to appreciate what fashion companies stand for more clearly and they won't be surprised by what they find both in store an even online. That said, shaking things up sometimes won't hurt the brand.
25 Examples of Fashion Branding
24
Mobile Bus Boutiques
The Kenzo Fashion Bus Offers Designer Style On the Go
23
Envelope Shipping Boxes
These Printed Box Designs Show Off Maximum Style and Ease of Opening
22
Sustainable Clothing Wraps
Essi's T-Shirt Packaging Concept is Eco-Friendly and Collapsible
21
Artisanal T-Shirt Branding
This Honest To Goodness Clothing Packaging is Rustic and Eco-Friendly
20
Contraband Fashion Packaging
This Streetwear Packaging is a Clever Reference to the Product
19
Tubular T-Shirt Packaging
Don & Brook's T-Shirt Tubes Communicate with Modern Hieroglyphs
18
Vibrant Timber Boxes
Neon Wood Packaging Collects Points for Quality Material and Vivid Color
17
Digitized Visual Branding
The Visual Branding for Fashion Retailer Threads is Succinct and Chic
16
Ethnic Designer Branding
Atelan's Luxury Fashion Brand Identity Celebrates Emerging Latino Talent
15
Logo-Mimicking Displays
The Adidas Harvey Nichols Pop-Up Boasts a Locker Room Set-up
14
Minimalist Sportswear Pop-Up Shops
These 'Seek No Further' Shops Pays Subtle Homage to Its Roots
13
Geometric Clothing Tags
Sergi Ferrando Gives Lifegist's Branding Meaning via Minimalist Visuals
12
Literary Retail Takeovers
The Sonia Rykiel Flagship in Paris Has Been Transformed into a Library
11
Fabulous Feathered Packaging
Branding for Alexander McQueen Home Products Incorporates Plumage
10
Shoe Packaging Purses
Sara Palen's Ida Hillebjork Shoe Packaging Box Doubles as a Bag
9
Feminine E-Retail Boxes
Aritzia's Shipping Packaging is Colorful and Fashion-Forward
8
Alabaster Flagship Stores
Maison Margiela Reveals an All-White Retail Location in Milan
7
Beer-Branded Fashion Shops
Heineken's Fashion Pop-Up Shop Celebrates Underground Talent
6
Understated Accessory Catalogs
This Ölend Backpack Lookbook Boasts a Modern Art Inspiration
5
Fashionable Tourism Promotions
ASOS Uses Fashion to Highlight Travel to Ireland
4
Choreographed Clothes Branding
Karolina Mika's Fashion Tags Express the Movement of Dance
3
Upcycled Banner Bags
Emirates Turns an Old Advertisement into Eco Shopping Bags
2
Fashion Boutique Cafes
The Roberto Cavalli Caffe is an Extension of its Boutique in Saint-Tropez
1
Transparency-Encouraging Marketing
Everlane's Brand Ambassadors Instagram Interacts with Customers
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Curated Back-To-School Campaigns
JD Debuts the New Start Fresh Back-To-School Campaign
Subtly Luxurious Sneaker Styles
The Burberry Box Sneakers Come in a Variety of Finishes
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Architectural Luxury Handbags
The Louis Vuitton x Frank Gehry Collection is an Exploration of Form
Luxury Fashion-Branded Hospitality Projects
Coach Debuts Restaurant & Coffee Shop in Indonesia
Car Culture-Inspired Fashion Capsules
The Forever 21 x Ford Line Emphasizes American Heritage
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Designer Upcycled Bags
Comme Des Garçons Released Its Collaboration with FREITAG
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Brand Heritage Watch Collections
GUESS Celebrates with the Launch of Four Iconic Watches
Sports Brand Design Evolutions
The Vitra Design Museum will Host Nike: Form Follows Motion
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Luxe Fashion Flagship Stores
Hedi Slimane Design the Celine Miami Flagship Store
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
Sculptural Luxury Fashion Stores
Burberry's New Store in Milan is Situated at Via Sant' Andrea 2
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
Solstice-Inspired Fashion Campaigns
Bottega Veneta's Summer Solstice Capsule is Chic & Exquisite
Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Fashion-Branded Coffee Carriers
The Barbour Tartan Reusable Travel Mugs Come in Two Options
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Eco-Conscious Luxury Collections
Stella McCartney Introduced the Limited-Edition SOS Collection
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Luxurious Spring-Ready Sneakers
Burberry Introduces the Dynamic Box Sneakers to its Lineup
Sustainable Luxe Spring Fashion
Stella McCartney Presents a New Capsule for the SS24 Season
Graphic Garment-Dyed Streetwear
Stüssy and Levi's Join on a New Collection Together
Remixed Monogrammed Collections
The LV Remix Collection Celebrates Heritage While Looking Ahead
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Durable Bag Designs
BEARPAW Debuts a New Line of Monochromatic Nylon Bags
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Movement-Inspired Fashion Campaigns
The Bottega Veneta's Going Places Features Going Places
Sophisticated Minimalist Luxury Fashion
Alexander Mcqueen Showcases the Spring/Summer 2024 Capsule
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Designer-Backed Low-Cut Sneakers
adidas and Stella McCartney Create a New Court Boost
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Authentication Awareness Pop-Ups
The RealReal Pop-Up Showcases Handbags at Dupe Store Installation
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Refreshed Expressive Fashion Brands
The Cheap Monday Relaunch Retains Its Punk Aesthetics
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Sustainable Canadian Fashion Brands
FREED Was Nominated in the 2023 Canadian Arts & Fashion Awards
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Timeless Boot Designs
Brandle Emerges as a Symbol of Pacific Northwest Craftsmanship
Minimalist Leather Bags
The Jacket Maker’s Vintage Leather Bag Collection is Timeless
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Minimalist Brand Exhibitions
MUJI Debuts Its Second Iteration of the MUJI IS Exhibition Series
Cozy Fashion Flagship Stores
The Ba&Sh Flagship Store Opened in New York City's SoHo Neighborhood
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
High Fashion Workwear Boots
Louis Vuitton and Timberland's New Boot Set to Debut at Fashion Week
Fashion-Designer Chocolate Shops
Louis Vuitton Opens the Le Chocolat Maxime Frédéric in Shanghai
Fragrance-Integrated Fashion Accessories
Versace Integrates the Bright Crystal Perfume to Shoes
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Luxury Fashion Label Cafes
Dior Opened a Dedicated Cafe at its Shanghai Boutique
Color-Accented Flagship Stores
The Valentino Flagship Store in London Recently Opened
Vacation-Inspired Clothing Lines
Saint Holiday Emphasizes Sustainability & Ethical Manufacturing
Swedish Streetwear Campaigns
Axel Arigato Launches its Festive 2024 Campaign
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Artistic Luxury Fashion Collections
Saks and LOEWE Launched Their Fall/Winter 2024 Collection
Regionally Inspired Retail Destinations
Japan & France Converge in the Kenzo Dubai Boutique Design
Premium Canine Clothing
The Dog Face Brand Makes Stylish Dog Clothes, Jackets, and Accessories
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Revamped Museum Brand Identities
The Brooklyn Museum Has Updated Its Branding Aesthetic
Luggage-Honoring Fashion Collections
The Louis Vuitton 'Flight Mode' Collection is Travel-Ready
Timeless Clothing Collections
The Burberry Classics Collection Has Recently Been Updated
Circular Fashion-Enabling Partnerships
Coach and Poshmark's Collaboration Makes Buyer Resale Easy
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Sophisticated Footwear Campaigns
Miu Miu and Church Introduce Their Second Collaboration
Edgy Backpack-Centric Fashion Shows
Sprayground Debuts Its New Capsule — At The Edge of Time
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Adventurous Luxury Fashion Campaigns
Louis Vuitton's Core Values Campaign Features Tennis Legends
Streetwear-Informed Sporty Kits
Arsenal Football Club and maharishi Join on a New Capsule
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Rugged Fashion-Forward Jackets
FJackets Marries Form and Function With its Diverse Collection
Italian-Made Bag Designs
Bolsa Nova Stands Out with Its Chic and Distinctive Bags
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
In-House Minimalist Apparel
Crescent’s Contemporary Women’s Clothing for Timeless Elegance
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Brand Refresh Preview Events
Closer Previews for Anticipation at a Lively Cheap Monday Event
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Poeticized Luxury Fashion Campaigns
Club 21 Debuts its Cinematic 'Salute The Detail' Campaign
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Multi-Generation Footwear Campaigns
Red Wing Heritage's Will Your Wings Stitches Wills Into Boots
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Eco-Minded Denim Capsules
Bayeas Launches a New Climate-Conscious Denim Collection
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative To Save the Forests
Lively Reinterpreted Apparel
Thom Browne Pays Homage to California in a Saks Fifth Avenue Capsule
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Calming Aesthetic Menswear Stores
Stòffa Gets a New Retail Design in New York Flagship
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Namesake Label Inaugural Capsules
Phoebe Philo Presents her First Collection Under Her Brand
Luxurious Retail Boutiques
Salvatore Ferragamo Inaugurates Its Newly Redesigned Boutique
Laidback Fashion Brand Sunglasses
Converse Sunglasses Come in Three Style Options
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Eye-Catching Value Crisp Branding
Discos Snacks are Introducing New Branding for its PMP Products
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Eco-Conscious Apparel Acquisitions
Lolë Brands Expands Portfolio with Iconic Footwear Brand Sanuk
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Sustainable Eurovision Capsules
LJMU Fashion Students are Designing a Sustainable Fashion Capsule
Multi-Brand Shopping Hubs
Boohoo Opens the Boohoo Marketplace for Easy Access to Over 150 Brands
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Forest-Preserving Brand Initiatives
Three Prominent Chinese Fashion Companies Join Canopy
Design-Led Lifestyle Brands
The John Lewis Partnership Unveils a New Lifestyle Brand and Tote Bag
Simplified Fastener Packs
VELCRO Brand's Color-Coded Packaging Inspires & Speeds Up Shopping