Branding for Alexander McQueen Home Products Incorporates Plumage
Amelia Roblin — January 7, 2015 — Marketing
References: behance.net & packagingoftheworld
Have you ever seen feathered packaging before? Designer Shar Biggers dreamed up an utterly fabulous concept for a line of Alexander McQueen home products that flaunts an eccentric style much like the fashion designer's own. The usual card paper was used to construct the main body of each of these unique boxes, but exuberant accents with an unexpected material were a necessity.
McQueen's obsession with the grotesque is well represented in these containers for a candle, a table runner and a set of dishes. The final look is certainly rich and ravishing, yet it was actually pigeon feathers that helped to produce it. Taking plumes from what many consider to be a very dirty bird, Shar used black dye to render them elegant. The feathered packaging closes with laced cords, reminiscent of a vintage corset. Gorgeous.
McQueen's obsession with the grotesque is well represented in these containers for a candle, a table runner and a set of dishes. The final look is certainly rich and ravishing, yet it was actually pigeon feathers that helped to produce it. Taking plumes from what many consider to be a very dirty bird, Shar used black dye to render them elegant. The feathered packaging closes with laced cords, reminiscent of a vintage corset. Gorgeous.
Trend Themes
1. Feathered Packaging - Opportunity for brands to incorporate feathers into their packaging design to create unique and eccentric products.
2. Grotesque Aesthetics - Trend towards embracing the grotesque in product design, allowing for unconventional and intriguing visual experiences.
3. Laced Cord Closures - Increasing popularity of laced cord closures in packaging, providing a vintage and luxurious touch to products.
Industry Implications
1. Fashion - Fashion industry can explore innovative ways to incorporate feathers into their packaging and product designs, adding a unique and extravagant element.
2. Home Decor - Home decor industry can adopt the grotesque aesthetic and feathered packaging trend to create distinctive and captivating products for customers.
3. Luxury Goods - Luxury goods industry can leverage the popularity of laced cord closures in packaging to enhance the exclusivity and elegance of their products.
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