Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Ellen Smith — January 3, 2024 — Art & Design
References: brandstandards.hermanmiller & designtaxi
Herman Miller's 2024 brand refresh is kicking off the year with a vibrant collaboration with New York branding studio Order. The furniture titan embraces a modern aesthetic with a revised logo, a rich color palette, and a refreshed take on combining beauty and functionality.
Beyond visual changes, the brand evolution reinforces Herman Miller's core values of curiosity, informed decisions, and honesty. Committed to creating original and influential objects, the brand's new identity is a reflection of its philosophy that beauty and functionality can work together, hand-in-hand.
Color has always played a significant role in Herman Miller's visual narrative, so its no surprise that the expanded palette includes a spectrum of hues from blues and grays to pinks, greens, and oranges.
Image Credit: Herman Miller
Beyond visual changes, the brand evolution reinforces Herman Miller's core values of curiosity, informed decisions, and honesty. Committed to creating original and influential objects, the brand's new identity is a reflection of its philosophy that beauty and functionality can work together, hand-in-hand.
Color has always played a significant role in Herman Miller's visual narrative, so its no surprise that the expanded palette includes a spectrum of hues from blues and grays to pinks, greens, and oranges.
Image Credit: Herman Miller
Trend Themes
1. Vibrant Color Palette - Herman Miller's brand refresh embraces a rich color palette, offering new opportunities for furniture companies to incorporate vibrant hues into their designs.
2. Beauty and Functionality - The brand evolution emphasizes the combination of beauty and functionality, highlighting the potential for furniture manufacturers to create aesthetically pleasing yet practical products.
3. Modern Aesthetic - Herman Miller's revised logo and overall brand refresh reflect a modern aesthetic, inspiring businesses in the furniture industry to explore contemporary design elements.
Industry Implications
1. Furniture Manufacturing - The brand refresh by Herman Miller presents an opportunity for furniture manufacturing companies to reimagine their identities and incorporate vibrant colors and a modern aesthetic.
2. Interior Design - The combination of beauty and functionality central to Herman Miller's brand evolution offers disruptive innovation opportunities in the field of interior design, encouraging designers to create spaces that are visually appealing and practical.
3. Branding and Graphic Design - Herman Miller's collaboration with branding studio Order provides an example of how brands can refresh their identities, opening doors for branding and graphic design professionals to assist companies in reimagining their visual narratives.
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