Maison Margiela Reveals an All-White Retail Location in Milan
Vasiliki Marapas — April 17, 2015 — Business
References: maisonmargiela & highsnobiety
Maison Margiela joined forces with Wood-Skin, a Milan-based company dedicated to "redefining [the] possibilities of wood," for its new flagship store in the Italian capital.
The two-storey space features a whitewashed aesthetic that's consistent with Maison Margiela's clean branding. Bright, simple and open, the ground floor is home to the brand's womanswear and accessories, while the equally-radiant first floor is dedicated to the haute couture garments and shoes.
Keeping its location in Milan's historical center in mind, the space blends elements both classical and modern into its design. The floors range from concrete to tile, while the walls feature mirrors and strategically placed curtains to better divide the space. The Maison Margiela flagship store is ultimately a beautiful compromise of location, branding and space.
The two-storey space features a whitewashed aesthetic that's consistent with Maison Margiela's clean branding. Bright, simple and open, the ground floor is home to the brand's womanswear and accessories, while the equally-radiant first floor is dedicated to the haute couture garments and shoes.
Keeping its location in Milan's historical center in mind, the space blends elements both classical and modern into its design. The floors range from concrete to tile, while the walls feature mirrors and strategically placed curtains to better divide the space. The Maison Margiela flagship store is ultimately a beautiful compromise of location, branding and space.
Trend Themes
1. Whitewashed Aesthetic - Opportunity for brands to adopt a simple and clean aesthetic in their stores and products.
2. Blending Classical and Modern Elements - Opportunity for architects and designers to blend traditional and contemporary design elements to create unique and visually appealing spaces.
3. Location-inspired Design - Opportunity for businesses to incorporate elements inspired by the history and culture of their location into their physical spaces.
Industry Implications
1. Fashion/apparel - Opportunity for fashion brands to create flagship stores that reflect their brand identity.
2. Architecture/design - Opportunity for architects and designers to create visually appealing and unique spaces that blend traditional and contemporary elements.
3. Retail - Opportunity for retailers to incorporate location-inspired elements into their stores to enhance the customer experience.
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