Karolina Mika's Fashion Tags Express the Movement of Dance
Laura McQuarrie — April 22, 2015 — Marketing
References: behance.net
Just as an art performance has many layers, so do the fashion tags on clothing designs by Karolina Mika.
As a fashion designer, choreographer and dancer, the basis of Karolina Mika's brand is all about making sure dancers can move freely in what they wear. Nature and simplicity are two elements that are a large part of her brand identity, emphasized with clean lines, shapes and an achromatic scheme.
The illustrations that make up the Karolina Mika logo, fashion tags, business cards and product packaging are made up of lines that mimic the dynamic shapes created by a dancer. In direct contrast to the sharpness of the graphic black lines, clothing comes wrapped in a delicate transparent paper that provides a peek at the costume inside, like the way a curtain is pulled back before a performance.
As a fashion designer, choreographer and dancer, the basis of Karolina Mika's brand is all about making sure dancers can move freely in what they wear. Nature and simplicity are two elements that are a large part of her brand identity, emphasized with clean lines, shapes and an achromatic scheme.
The illustrations that make up the Karolina Mika logo, fashion tags, business cards and product packaging are made up of lines that mimic the dynamic shapes created by a dancer. In direct contrast to the sharpness of the graphic black lines, clothing comes wrapped in a delicate transparent paper that provides a peek at the costume inside, like the way a curtain is pulled back before a performance.
Trend Themes
1. Dynamic Clothing Design - Exploring clothing designs that prioritize freedom of movement, inspired by dance.
2. Nature-inspired Branding - Incorporating elements of nature and simplicity into brand identity through clean lines and shapes.
3. Transparent Packaging - Using delicate transparent paper to create a packaging design that offers a glimpse of the product, similar to drawing back a curtain before a performance.
Industry Implications
1. Fashion Design - Opportunity for fashion brands to focus on creating innovative clothing designs that allow for unrestricted movement.
2. Graphic Design - Opportunities for graphic designers to explore dynamic lines and shapes inspired by dance in branding and packaging design.
3. Packaging Design - Innovative packaging solutions that incorporate transparent materials to create an element of surprise and anticipation for the product inside.
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