Emirates Turns an Old Advertisement into Eco Shopping Bags
Laura McQuarrie — September 8, 2014 — Eco
References: youtube & designtaxi
When you see a large advertisement on the side of a building, you can bet that most of them do not end up being turned into eco shopping bags like these ones.
After displaying a large poster outside Zurich Airport, the Emirates airline company decided to take it down and fashion the ad into over 300 bags. Since the ad was made from PVC, it made the perfect durable and weather-resistant material to form the reusable shopping bags. The original hanging advertisement was part of the brand's 'Hello Tomorrow' campaign, and to help these bags live on as another kind of advertisement, each of the bags was branded with a tagline that read "Where will you be tomorrow?"
After displaying a large poster outside Zurich Airport, the Emirates airline company decided to take it down and fashion the ad into over 300 bags. Since the ad was made from PVC, it made the perfect durable and weather-resistant material to form the reusable shopping bags. The original hanging advertisement was part of the brand's 'Hello Tomorrow' campaign, and to help these bags live on as another kind of advertisement, each of the bags was branded with a tagline that read "Where will you be tomorrow?"
Trend Themes
1. Upcycling - Embracing the trend of upcycling, turning old advertisements into eco-friendly products like shopping bags.
2. Sustainable Advertising - Exploring sustainable advertising methods by repurposing materials to create durable and weather-resistant products.
3. Branded Reusables - Capitalizing on the opportunity to promote brand awareness through branded reusable shopping bags made from repurposed advertisements.
Industry Implications
1. Advertising - The advertising industry can explore innovative ways to repurpose materials and create sustainable campaigns.
2. Retail - The retail industry can offer eco-friendly shopping bags made from repurposed materials as a sustainable alternative to single-use bags.
3. Fashion - The fashion industry can incorporate repurposed materials, like old advertisements, to create unique and sustainable fashion accessories.
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