There is one thing that is evident throughout these examples of energy drink packaging: vibrant colors. A close second is busy patterns. Since they are attempting to convey the idea of an energy boost through these designs, it is only natural they would revolve around such qualities. The whole minimalist route would be a little too blase.
Yet aside from these aspects, these examples of energy drink packaging provide quite a range of inspiration. Some take their ingredients literally. For instance, a cannabis-infused drink is interpreted with a vibrant green can and plant logo. Others take a pop culture route to attract a more youthful audience. Some of the designs are playful, others are psychedelic and the rest fall somewhere in between. Either way, they are all noticeable from a mile away.
40 Examples of Energy Drink Packaging

39
Muscular Beverage Marketing
The Ecorche Energy Drink Has a Strong Visual and Metaphorical Concept

38
PC-Inspired Packaging
Reboot Energy Branding Turns Tired Bodies Back On

37
Superhero-Fuelling Energy Drinks
Art Director Deigo Fonseca Created Red Bull Superhero Drinks
36
Illuminating Energy Drink Bottles
Rise and Shine's Energy Drink Packaging Exudes Electricity
35
Cartoon-Inspired Cans
The Simpsons Duff Beer & Flaming Moe Energy Drinks
34
Strapping Sailor Branding
Popeye Energy Drink Packaging Revives Vintage Images and Your Vitality
33
Cannabis-Infused Beverages
This Cannabis Energy Drink Will Get You Pumped and Energized
32
Celebrity Spoof Drinks
The Tiger Blood Energy Drink Will Melt Your Face
31
Warrior-Inspired Energy Drinks
Samuride's Natural Energy Drink Uses Revered Ancient Ingredients
30
Google-Eyed Branding
The Z Energy Drink Packaging is Too Cute for Words
29
Energy Drink Coffee Beverages
The RealBeanz Coffee-Flavored Beverages Amplify Productivity
28
Superhero-Inspired Energy Drinks
Mike Karolos' Energy Drink Bottle Design Packs a Punch
27
Energizing Flavoring Syrups
Make Your Own Energy Drinks with the SodaStream Energy Mix
26
Gamer-Themed Energy Drinks
The '1 Up' Super Mario-Themed Energy Drink Will Boost You Up
25
Energetic Girlie Branding
Femme Boost Packaging Appeals to the Spirited Female Consumer
24
Neon Beverage Cans
The Zoda Energy Drink Boasts an Electrifying Package Design
23
Travel Energy Tablets
Viraxe's Energy Pills Are Compact and Dissolve in Water for Instant Energy
22
Inflated Brand Identities
Pump Energy Drink Packaging is Given a Bold and Powerful Boost
21
Armored Beverage Branding
Gladio Energy Drink Packaging Jumps Out with a Battle-Ready Identity
20
Rainforest Energy Drinks
Guayaki Yerba Mate Has a Unique Social Business Model
19
Carbon-Neutral Energy Drinks
Found Organic Juice Pumps You Up Without Harming the Earth
18
Eccentric Energy Drink Kits
The StrangeLove Kit Defies Conventional Energy Drink Packaging
17
Video Game Energy Drinks
Jhonatan Ayala Conceptually Designed Super Mario-Themed Red Bulls
16
Canned Gin Cocktails
GT's Gin and Tonic Cocktails Feature Fruity Infusions
15
Retro Gamer Energy Drinks
These Super Mario Beverages Will Get You Up and On Your Toes
14
Superhero-Worthy Caffeine Sets
The Bulletproof Coffee Kit Boasts Energy, Focus and Nutrients
13
Self-Cooling Energy Drinks
West Coast Chill by the Joseph Company is an Icy Product Idea
12
Social Networking Quenchers
The Facedrink Promises to Boost Your Mood and Energy
11
Tattooed Energy Boosters
Wicked Energy Drink Gets a Facelift From a Tattoo Artist
10
Buzz-Worthy Booster Branding
The Fly Energy Drink is Easily Recognizable for Thirsty Consumers
9
Ferocious Fruit Energy Drinks
Soul Drive Natural Energy Drinks Embody the Might of a Lion
8
Geometric Skull Packaging
ENNA Energy Drink is Encased in a Macabre Can
7
Canned Coffee Wines
Friends Beverage Group is Set to Sell Coffee-Wine in a Can
6
Substitution Oxygen Energy Drinks
'Boost Oxygen' Is a Source of Natural Energy in a Can
5
Soda-Inspired Breakfast Beverages
The Mountain Dew Kickstart Hopes to Replace Coffee and Tea
4
Manly Beverage Packaging
Bear Semen Energy Drink Will Give You a Boost in One Shot
3
Real Sci-Fi Animated Beverages
Futurama Slurm Energy Drink Springs From the Screen to Reality
2
Solar Metaphor Packaging
Purdey's Multivitamin Drink Takes Inspiration from the Solar System
1
Fungal Energy Drinks
North Korea's Central Mushroom Research Debuts a Fungal Gatorade Flavor
Related Ideas
Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Athletic Merchandise Capsules
G.O.A.T. Fuel Launched Its Inaugural Merchandise Capsule
Ultra-Customizable Water Bottles
The Sunnies Flask Goes in Over 300,000 Color Combinations
Exclusive Energy Drink Installations
Red Bull Debuts 'Red Bull Mirage' at Coachella
Sugar-Free Seasonal Energy Drinks
Red Bull Recently Launched the 2024 Winter Edition Sugarfree
Fantasy Energy Drink Activations
Monster Energy Ultra Taps Pinky for a New Brand Activation
Sherbet-Flavored Energy Drinks
Celsius Retro Vibe Has Raspberry, Orange and Lime Flavors
Limited-Edition Energy Drinks
'Rockstar Energy' Announces Two New Vibrant Flavors in Canada
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Vibrant Summer Packaging Designs
Yeo's First Harvest Green Tea is Reimagined into 'Brattea'
Beverage Packaging Updates
Capri Sun's Resealable Bottle is a Modern Twist on a Timeless Favorite
Fruit-Forward Energy Beverages
V8 +ENERGY Unveils Limited-Edition Summer Flavors
Alternative Energy Drinks
AVVIKA Delivers a Natural, Better-for-You Boost Without Caffeine
Iced Energy Beverages
Starbucks Iced Energy Energizes Mind and Body with Plant-Based Caffeine
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Vanilla-Berry Energy Drinks
Red Bull Iced Vanilla Berry is Available With and Without Sugar
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Adventurously Reimagined Logo Designs
Mountain Dew Unveils a Vibrantly Verdant New Look
Forest Fruit Energy Drinks
Red Bull Pink Edition Sugarfree is Permanently Arriving This Summer
Fruity Energy Drinks
Tim Hortons Has Introduced a New Beverage Option — the Infusr™ Energy Drinks
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Convenience Store-Branded Beverage Lines
7-Eleven Has Introduced Fusion Energy and Rehydrate
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Energy Drink Influencer Partnerships
Uptime Energy Has Announced New Partnerships with Influencers
Plant-Forward Energy Shots
Pressed Unveils The Vibrant Blue Aura Energy Shot for Enhanced Wellness
Crayon-Themed Water Bottles
The Crayola x S'well Collaboration Features Vibrant Bottles
High-Quality Energy Drinks
Duma Energy Assists Individuals with Fast-Paced Lifestyles
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Science-Backed Energy Drinks
Klar Energy is Redefining How You Stay Energized and Focused
Caffeine-Boosted Cannabis Drinks
The Deep Space Propulsion Drinks Come in Two New Flavors
Exhilarating Cocktail Perfumes
An Energy Drink Cocktail Inspired iPiccirilli's Shocking Bull
Organic Energy Juice Shots
Trader Joe's Organic Energy Juice Shot Will Power Your Through the Day
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Health-Conscious Energy Drinks
Aspire Healthy Energy Drinks Have 80mg of Natural Caffeine
Tea-Sourced Caffeine Energy Drinks
These New King Kongin Energy Drinks Come in Three Flavors
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Alcohol Brand Rebrands
The Edinburgh Gin Redesign is Bold and Visually Appealing
Cola-Flavored Energy Drinks
CELSIUS Sparkling Cherry Cola Has a Timeless Flavor
Vibrant Functional Energy Drinks
HappyPop Boasts Colorful Packaging & Performance-Driven Formulas
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Tropical-Inspired Energy Drink Flavors
Celsius Expanded Its CELSIUS VIBE Line with PLAYA VIBE
Redesigned Sports Drinks
BODYARMOR Debuts a New Visual Identity and its 'Choose Better' Campaign
Color-Inspired Spirit Packagings
Jagermeister is Working with Pantone on its Limited-Edition Set
Lifestyle-Driven Canned Fruit Drinks
Tropicana Brands Has Introduced Two New Refreshments
Sports Fan Energy Shots
Stan the Fan 5-hour ENERGY Shares a Special Fan Fuel Flavor
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Energizing Tropical Smoothies
Erewhon's Paradise Punch Smoothie is Infused with a GEORGIE Drink
Athletic Demand-Driven Beverages
These New BOOST Drinks Help with Hydration and Energy
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Summer-Themed Energy Drinks
These New CELSIUS Flavors are Perfect for Beach and Poolside Enjoyment
Ketone-Packed Energy Drinks
The KEY Energy Drink Offers a Boost with No Jitters or Crash
Cocktail-Inspired Energy Drinks
Better Buzz Coffee Roasters Unveiled the Buzz Energy Drinks
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
80s Energy Drinks
JOLT Cola is Being Revived for a New Generation of Consumers
Frozen Refreshment Energy Drinks
These New CELSIUS Essentials Flavors Will Debut in 2025
Flavor-Driven Energy Drink Ranges
These Celsius Energy Drinks are Arriving in the UK
Ready-to-Mix Energy Hydration Beverages
Vessl Launched TOAK Torch in the Functional Energy Market
Springtime Energy Drinks
Red Bull Spring Edition Grapefruit & Blossom is Subtly Floral & Herbal
Cosmic Beverage Activations
CELSIUS Energy Promotes its Space Vibe Trilogy with a Coachella Event
Sports-Themed Cafe Energy Drinks
The Dutch Bros Coffee Gold Medal Rebel Celebrates the Olympics
Summer Iced Energy Drinks
Starbucks Adds New Refreshing Iced Energy Drinks to its Permanent Menu
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Tropical Plant-Based Energy Drinks
Reign Storm Blends Blood Orange and Sweet Pineapple
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Mood-Specific Low-Dose Cannabis Beverages
Vibes Boasts an Innovative Approach to Social Drinking
Energy Drink-Infused Cafe Drinks
PJ's Coffee Red Bull Infusion Drinks Come in Two Flavor Options
Sour Sports Drinks
Powerade Sour is Available in Three Exclusive Flavors for a Limited Time
Vitamin-Based Sparkling Drinks
Bloom Nutrition Expands into Sparkling Energy Drinks for the Summer
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Functional Vitamin-Infused Patches
The Patch Brand's Transdermal Patches Boost Energy & More
Bottled Single-Serve Juice Drinks
Capri Sun Bottles are Headed to the Convenience Store Channel
Confident Energy Shots
Main Character 5-hour ENERGY Shots Champion Bold Expression
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Sleek Monochrome Spirit Bottles
Jägermeister and PANTONE Color Institute Create New Bottles
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Protein-Packed Energy Drinks
Clean Simple Eats Clear Protein + Energy Comes in Four Flavors
Premium Energy Drink Flavors
These New Lucozade Alert Flavors Come in 250ml Cans
Reduced Packaging Drink Ranges
The 7-Eleven 7-Select Replenish Range Features a New Bottle Design
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
Humorous Energy Drink Campaigns
Lucky Energy Debuts the Shangry Campaign
Modern Athlete-Focused Performance Beverages
SDS Products Has Introduced DRYP Hydration
Nostalgic Sports Nutrition Drinks
AN SUPPS and TANG Created Co-Branded Performance Beverages
Popsicle-Inspired Energy Drinks
C4 Energy Partners with Popsicle on New Flavors of Summer
Mountain-Inspired Soda Rebrandings
Mountain Dew Gets a New Visual Identity in a Timeless Look
Sweet Heat Energy Drinks
TENZING Fiery Mango Features the Brand's Super Natural Energy Blend
Uncompromising Energy Drinks
Oasis Energy Drink Refuels and Focuses with Natural Ingredients
Strawberry Guava-Inspired Plant-Based Beverages
Nurish Brands Expands Its FEEL® Energy Drink Line
Naturally Formulated Energy Drinks
The Acti+ Clean Energy Drink Has Nootropics and Zero Sugar
Tropical Flavored Energy Drinks
Monster Juiced Rio Punch is Inspired by Tropical Spirit
Convenience-Focused Sparkling Water Packaging
Mineragua Debuts a New 12-Pack Bottle Packaging
Spiked Electrolyte Canned Beverages
Postgame Beverages Focuses on Mindfulness When Drinking
Functional Lotus Beverages
Lotus Plant Power Drinks are Made with Seven of Earth’s "Power Plants"
Non-Alcoholic Functional Beverages
Dappy is Infused with Mood-Boosting, Energizing Ingredients
Summer-Driven Energy Drinks
Pwr-Bru Dynamo Fruit Punch Offers Bold Flavor and an Energy Boost
Refreshing Low-Sugar Juice Drinks
The Sunmagic Juice Inspo Hydration Drinks Come in Four Flavors
Mini Caffeinated Fruit Snacks
That's it. Energy Bars Deliver a Boost in a Delicious Way
Canned Canadian Refreshments
Clearly Canadian is Debuting its Sparkling Water in New SleekCans
Energizing Cranberry Beverages
Caribou Coffee's Holiday Menu Spotlights Sweet, Tart Flavors
Gen Z-Focused Packaging Enhancements
Free The Birds Designed BareMinerals' Serum Packaging
Color Customized Water Bottles
Sunnies Studio Creates the Bountifully Bright Sunnies Flask
Exotic Energy Drink Flavors
Relentless Guava Targets Gen Z Flavor Preferences for Sweet-Yet-Tangy
Replenishing Energy Drinks
Rehab Monster Green Tea Delivers Hydration and Antioxidant Support
Gamer-Focused Energy Shots
5-Hour Energy Launches a Line of Shots Aimed at Gamers
Summery Sugar-Free Energy Drinks
Red Bull Sugarfree Editions Come in Two Fruit-Forward New Flavors
Triple-Shot Espresso Energy Drinks
These New Black Rifle Energy Drinks Come in Three Flavors
Brazilian Fruit Energy Drinks
Monster Energy Juice Monster Rio Punch Celebrates Brazil
Eco-Conscious Canned Water
Wenlock Spring's Revamped Cans Appeal to Gen Z
Sparkling Super Beverages
All Phenoms Makes Fruit-Infused Functional Fizzy Drinks
Low-Sugar Active Lifestyle Drinks
Boost Drinks is Introducing New Sport and Energy Refreshments
Energy Drink Variety Packs
The Red Bull Mixed Multipack is Arriving in the UK This Summer
Nostalgic Orange Energy Drinks
C4 Energy Debuts a Creamsicle-Flavored Sport+Fitness Energy Drink
Refreshing Sparkling Drinks
Gregorys Coffee Enters the Functional Beverage Category
Phosphorescent Energy Drink Cans
Dynami:t's Cans Glow with Neon and Superbright Effects
Color-Changing Energy Drinks
The C4 Ultimate Energy Frost Collection Includes Three Flavors
Tropical Functional Energy Drinks
The Relentless Fruit Punch Energy Drink is Arriving This Spring
Tropical Summertime Energy Drinks
CELSIUS Sparkling Strawberry Passionfruit is Warm Weather-Themed
Dual-Flavor Energy Drinks
Rubicon RAW Wave Edition Comes in Two Flavors
Zero-Sugar Energy Expansions
Sneak Energy Confirms its Expansion with World of Sweets
Frozen Coconut Water Beverages
f'real's Energy Freeze Drinks Replenish with Frozen Coconut Water
Canned Fruit-Forward Hydration Drinks
Punchy Everyday Hydration Drinks Come in Two Flavors
Smoothie-Like Energy Shots
5-hour ENERGY's Summer Smoothie Flavor is Exclusive & Extra Strength
Energizing Caffeine Concentrates
SHOTT ENERGY Transforms Simple Soda Water
Donut Brand Energy Drinks
The Pinkbox Doughnuts Energy Drink Comes in Regular and Sugar-Free
Convenient Energy Drink Mixes
The Everly Energy Variety Pack is Colorful and Nutritious
Sophisticated Tequila Packaging Designs
El Mayor Tequila Has Unveiled Redesigned Packaging
Metabolism-Boosting Energy Drinks
GURU Organic Energy Zero Sugar Comes in Three Flavors
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
Childhood-Inspired Juice Rebrandings
Capri Sun Unveils New Packaging with the Big Jug
Child-Friendly Juice Shots
These New Plenish Shots Include Options for Kids and More
Energy-Boosting Snack Bars
The VERB Caffeinated Energy Bars Have 80mg of Caffeine from Green Tea
Energizing Hydration Boosters
Waterdrop's Zero-Sugar Microenergy Boosters Invigorate Regular Water
Tropically Flavored Energy Drinks
Rockstar Introduces Punched Pineapple and Boom Piña Colada
Golfer-Targeted Energy Shots
Transfusion 5-hour ENERGY Shares Favorite Beverage Cart Flavors
All-Day Beverage Systems
JUNO's Trio of Premium Drinks Energize, Hydrate and Relax
Retro Snack Rebrands
Back to Nature Unveils California-Inspired Nostalgic Packaging Design
Cost-Conscious Customizable Bottles
The Chameleon by Berry Global Makes Fast, Affordable Packaging
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Full-Sized Energy Refreshments
These New 5-hour ENERGY Drinks Come in 16-Ounce Servings