There is one thing that is evident throughout these examples of energy drink packaging: vibrant colors. A close second is busy patterns. Since they are attempting to convey the idea of an energy boost through these designs, it is only natural they would revolve around such qualities. The whole minimalist route would be a little too blase.
Yet aside from these aspects, these examples of energy drink packaging provide quite a range of inspiration. Some take their ingredients literally. For instance, a cannabis-infused drink is interpreted with a vibrant green can and plant logo. Others take a pop culture route to attract a more youthful audience. Some of the designs are playful, others are psychedelic and the rest fall somewhere in between. Either way, they are all noticeable from a mile away.
40 Examples of Energy Drink Packaging
39
Muscular Beverage Marketing
The Ecorche Energy Drink Has a Strong Visual and Metaphorical Concept
38
PC-Inspired Packaging
Reboot Energy Branding Turns Tired Bodies Back On
37
Superhero-Fuelling Energy Drinks
Art Director Deigo Fonseca Created Red Bull Superhero Drinks
36
Illuminating Energy Drink Bottles
Rise and Shine's Energy Drink Packaging Exudes Electricity
35
Cartoon-Inspired Cans
The Simpsons Duff Beer & Flaming Moe Energy Drinks
34
Strapping Sailor Branding
Popeye Energy Drink Packaging Revives Vintage Images and Your Vitality
33
Cannabis-Infused Beverages
This Cannabis Energy Drink Will Get You Pumped and Energized
32
Celebrity Spoof Drinks
The Tiger Blood Energy Drink Will Melt Your Face
31
Warrior-Inspired Energy Drinks
Samuride's Natural Energy Drink Uses Revered Ancient Ingredients
30
Google-Eyed Branding
The Z Energy Drink Packaging is Too Cute for Words
29
Energy Drink Coffee Beverages
The RealBeanz Coffee-Flavored Beverages Amplify Productivity
28
Superhero-Inspired Energy Drinks
Mike Karolos' Energy Drink Bottle Design Packs a Punch
27
Energizing Flavoring Syrups
Make Your Own Energy Drinks with the SodaStream Energy Mix
26
Gamer-Themed Energy Drinks
The '1 Up' Super Mario-Themed Energy Drink Will Boost You Up
25
Energetic Girlie Branding
Femme Boost Packaging Appeals to the Spirited Female Consumer
24
Neon Beverage Cans
The Zoda Energy Drink Boasts an Electrifying Package Design
23
Travel Energy Tablets
Viraxe's Energy Pills Are Compact and Dissolve in Water for Instant Energy
22
Inflated Brand Identities
Pump Energy Drink Packaging is Given a Bold and Powerful Boost
21
Armored Beverage Branding
Gladio Energy Drink Packaging Jumps Out with a Battle-Ready Identity
20
Rainforest Energy Drinks
Guayaki Yerba Mate Has a Unique Social Business Model
19
Carbon-Neutral Energy Drinks
Found Organic Juice Pumps You Up Without Harming the Earth
18
Eccentric Energy Drink Kits
The StrangeLove Kit Defies Conventional Energy Drink Packaging
17
Video Game Energy Drinks
Jhonatan Ayala Conceptually Designed Super Mario-Themed Red Bulls
16
Canned Gin Cocktails
GT's Gin and Tonic Cocktails Feature Fruity Infusions
15
Retro Gamer Energy Drinks
These Super Mario Beverages Will Get You Up and On Your Toes
14
Superhero-Worthy Caffeine Sets
The Bulletproof Coffee Kit Boasts Energy, Focus and Nutrients
13
Self-Cooling Energy Drinks
West Coast Chill by the Joseph Company is an Icy Product Idea
12
Social Networking Quenchers
The Facedrink Promises to Boost Your Mood and Energy
11
Tattooed Energy Boosters
Wicked Energy Drink Gets a Facelift From a Tattoo Artist
10
Buzz-Worthy Booster Branding
The Fly Energy Drink is Easily Recognizable for Thirsty Consumers
9
Ferocious Fruit Energy Drinks
Soul Drive Natural Energy Drinks Embody the Might of a Lion
8
Geometric Skull Packaging
ENNA Energy Drink is Encased in a Macabre Can
7
Canned Coffee Wines
Friends Beverage Group is Set to Sell Coffee-Wine in a Can
6
Substitution Oxygen Energy Drinks
'Boost Oxygen' Is a Source of Natural Energy in a Can
5
Soda-Inspired Breakfast Beverages
The Mountain Dew Kickstart Hopes to Replace Coffee and Tea
4
Manly Beverage Packaging
Bear Semen Energy Drink Will Give You a Boost in One Shot
3
Real Sci-Fi Animated Beverages
Futurama Slurm Energy Drink Springs From the Screen to Reality
2
Solar Metaphor Packaging
Purdey's Multivitamin Drink Takes Inspiration from the Solar System
1
Fungal Energy Drinks
North Korea's Central Mushroom Research Debuts a Fungal Gatorade Flavor
Related Ideas
Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Athletic Merchandise Capsules
G.O.A.T. Fuel Launched Its Inaugural Merchandise Capsule
Ultra-Customizable Water Bottles
The Sunnies Flask Goes in Over 300,000 Color Combinations
Sugar-Free Seasonal Energy Drinks
Red Bull Recently Launched the 2024 Winter Edition Sugarfree
Fantasy Energy Drink Activations
Monster Energy Ultra Taps Pinky for a New Brand Activation
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Limited-Edition Energy Drinks
'Rockstar Energy' Announces Two New Vibrant Flavors in Canada
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Vibrant Summer Packaging Designs
Yeo's First Harvest Green Tea is Reimagined into 'Brattea'
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Fruit-Forward Energy Beverages
V8 +ENERGY Unveils Limited-Edition Summer Flavors
Alternative Energy Drinks
AVVIKA Delivers a Natural, Better-for-You Boost Without Caffeine
Vanilla-Berry Energy Drinks
Red Bull Iced Vanilla Berry is Available With and Without Sugar
Adventurously Reimagined Logo Designs
Mountain Dew Unveils a Vibrantly Verdant New Look
Forest Fruit Energy Drinks
Red Bull Pink Edition Sugarfree is Permanently Arriving This Summer
Adaptogenic Mushroom Beverages
Melting Forest Makes Sparkling Mushroom Energy Drinks
Exotic Fruit Energy Drinks
Red Bull Summer Edition Curuba Elderflower is Arriving in March
Fruity Energy Drinks
Tim Hortons Has Introduced a New Beverage Option — the Infusr™ Energy Drinks
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Convenience Store-Branded Beverage Lines
7-Eleven Has Introduced Fusion Energy and Rehydrate
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Premium Next-Gen Juices
Loom is Introducing "Juice from the Future" for Gen Z
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Energy Drink Influencer Partnerships
Uptime Energy Has Announced New Partnerships with Influencers
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Crayon-Themed Water Bottles
The Crayola x S'well Collaboration Features Vibrant Bottles
Outer Space-Inspired Energy Drinks
The Celsius Space Vibe Collection Has Three Flavors
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Vibrant Functional Energy Drinks
HappyPop Boasts Colorful Packaging & Performance-Driven Formulas
Organic Energy Juice Shots
Trader Joe's Organic Energy Juice Shot Will Power Your Through the Day
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Health-Conscious Energy Drinks
Aspire Healthy Energy Drinks Have 80mg of Natural Caffeine
Tea-Sourced Caffeine Energy Drinks
These New King Kongin Energy Drinks Come in Three Flavors
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Sports Fan Energy Shots
Stan the Fan 5-hour ENERGY Shares a Special Fan Fuel Flavor
Fruity QSR Energy Beverages
The Human Bean Releases an Energy Drink Series Called ‘Bright Energy’
Cola-Flavored Energy Drinks
CELSIUS Sparkling Cherry Cola Has a Timeless Flavor
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Color-Inspired Spirit Packagings
Jagermeister is Working with Pantone on its Limited-Edition Set
Lifestyle-Driven Canned Fruit Drinks
Tropicana Brands Has Introduced Two New Refreshments
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Energizing Tropical Smoothies
Erewhon's Paradise Punch Smoothie is Infused with a GEORGIE Drink
Sparkling Yaupon Teas
Sacred Energy Offers an Invigorating Alternative to Standard Energy Drinks
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Ketone-Packed Energy Drinks
The KEY Energy Drink Offers a Boost with No Jitters or Crash
Cocktail-Inspired Energy Drinks
Better Buzz Coffee Roasters Unveiled the Buzz Energy Drinks
Summer-Themed Energy Drinks
These New CELSIUS Flavors are Perfect for Beach and Poolside Enjoyment
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
Edgy Vitality Beverages
Drink Weird and Grateful Dead Teamed Up to Create a Pair of Drinks
Frozen Refreshment Energy Drinks
These New CELSIUS Essentials Flavors Will Debut in 2025
Ready-to-Mix Energy Hydration Beverages
Vessl Launched TOAK Torch in the Functional Energy Market
Cosmic Beverage Activations
CELSIUS Energy Promotes its Space Vibe Trilogy with a Coachella Event
Sports-Themed Cafe Energy Drinks
The Dutch Bros Coffee Gold Medal Rebel Celebrates the Olympics
Summer Iced Energy Drinks
Starbucks Adds New Refreshing Iced Energy Drinks to its Permanent Menu
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Energy Drink-Infused Cafe Drinks
PJ's Coffee Red Bull Infusion Drinks Come in Two Flavor Options
Sour Sports Drinks
Powerade Sour is Available in Three Exclusive Flavors for a Limited Time
Upcycled Superfruit Energy Drinks
Huxley's Plant-Powered Energy Drinks Share a Boost from Cascara
Vitamin-Based Sparkling Drinks
Bloom Nutrition Expands into Sparkling Energy Drinks for the Summer
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Functional Vitamin-Infused Patches
The Patch Brand's Transdermal Patches Boost Energy & More
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Confident Energy Shots
Main Character 5-hour ENERGY Shots Champion Bold Expression
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Mentally Refreshing Beverages
Rockstar Focus Boosts Both Mental Focus and Energy
Sleek Monochrome Spirit Bottles
Jägermeister and PANTONE Color Institute Create New Bottles
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
80s Energy Drinks
JOLT Cola is Being Revived for a New Generation of Consumers
Caffeine-Free Hydration Beverages
GHOST Hydration Drinks Will Come in Five Flavors
Premium Energy Drink Flavors
These New Lucozade Alert Flavors Come in 250ml Cans
Energy Drink-Infused Beverages
Ziggi's Coffee is Rolling Out $4 Energy Infusions
Protein-Packed Energy Drinks
Clean Simple Eats Clear Protein + Energy Comes in Four Flavors
Naturally Formulated Energy Drinks
White Rabbit Energy Kratom Seltzer Offers a Natural Boost
Popsicle-Inspired Energy Drinks
C4 Energy Partners with Popsicle on New Flavors of Summer
Mountain-Inspired Soda Rebrandings
Mountain Dew Gets a New Visual Identity in a Timeless Look
Sweet Heat Energy Drinks
TENZING Fiery Mango Features the Brand's Super Natural Energy Blend
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Naturally Formulated Energy Drinks
The Acti+ Clean Energy Drink Has Nootropics and Zero Sugar
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Spiked Electrolyte Canned Beverages
Postgame Beverages Focuses on Mindfulness When Drinking
Organic Wellness-Focused Drinks
élevé's Adaptogen-Infused Sparkling Waters Come in Three Flavors
Berry-Flavored Energy Drinks
Jack in the Box Has a New Coconut Berry Breeze Red Bull Infusion
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Functional Lotus Beverages
Lotus Plant Power Drinks are Made with Seven of Earth’s "Power Plants"
Targeted Health Elixirs
Bewell Shots Support Hydration, Energy and Mood Management
Nutrient-Packed Energy Drinks
CELSIUS ESSENTIALS is Debuting at Mr. Olympia in Four Flavors
Mini Caffeinated Fruit Snacks
That's it. Energy Bars Deliver a Boost in a Delicious Way
Canned Canadian Refreshments
Clearly Canadian is Debuting its Sparkling Water in New SleekCans
Gen Z-Focused Packaging Enhancements
Free The Birds Designed BareMinerals' Serum Packaging
Color Customized Water Bottles
Sunnies Studio Creates the Bountifully Bright Sunnies Flask
Free-From Energy Drinks
Virtue's Clean Energy Drinks Sport Refreshed Formulas & Packaging
Replenishing Energy Drinks
Rehab Monster Green Tea Delivers Hydration and Antioxidant Support
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
Gamer-Focused Energy Shots
5-Hour Energy Launches a Line of Shots Aimed at Gamers
Summery Sugar-Free Energy Drinks
Red Bull Sugarfree Editions Come in Two Fruit-Forward New Flavors
Triple-Shot Espresso Energy Drinks
These New Black Rifle Energy Drinks Come in Three Flavors
Eco-Conscious Canned Water
Wenlock Spring's Revamped Cans Appeal to Gen Z
Low-Sugar Active Lifestyle Drinks
Boost Drinks is Introducing New Sport and Energy Refreshments
Spiced Fruit-Forward Energy Shots
Five Hour Energy Watermelon Chili Lime is Sweet and Spicy
Energy Drink Variety Packs
The Red Bull Mixed Multipack is Arriving in the UK This Summer
Clean Caffeine Beverages
Plant Press Delivers a Boost of Energy from Green Coffee Beans
Nostalgic Orange Energy Drinks
C4 Energy Debuts a Creamsicle-Flavored Sport+Fitness Energy Drink
Phosphorescent Energy Drink Cans
Dynami:t's Cans Glow with Neon and Superbright Effects
Tropical Functional Energy Drinks
The Relentless Fruit Punch Energy Drink is Arriving This Spring
Zero-Sugar Energy Expansions
Sneak Energy Confirms its Expansion with World of Sweets
Frozen Coconut Water Beverages
f'real's Energy Freeze Drinks Replenish with Frozen Coconut Water
Energizing Cranberry Beverages
Caribou Coffee's Holiday Menu Spotlights Sweet, Tart Flavors
Canned Fruit-Forward Hydration Drinks
Punchy Everyday Hydration Drinks Come in Two Flavors
Smoothie-Like Energy Shots
5-hour ENERGY's Summer Smoothie Flavor is Exclusive & Extra Strength
Revamped Eco Juice Packaging
Capri-Sun Packaging Now Features Stronger Paper Straws
Vitamin-Packed Low-Calorie Beverages
King Kongin Releases a Line of Four Fruity Energy Drinks
Metabolism-Boosting Energy Drinks
GURU Organic Energy Zero Sugar Comes in Three Flavors
Fortified Energy-Boosting Beverages
BRAINJUICE BRAINJAVA Comes in Five Plant-Based Options
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
Childhood-Inspired Juice Rebrandings
Capri Sun Unveils New Packaging with the Big Jug
Spiced Wintertime Energy Drinks
Red Bull Winter Edition Pear Cinnamon Celebrates Orchard Fruit
Energy-Boosting Snack Bars
The VERB Caffeinated Energy Bars Have 80mg of Caffeine from Green Tea
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Fruit-Forward Cafe Energy Drinks
Dunkin' SPARKD’ Energy Comes in Two Flavors
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Extra-Fruity Energy Drinks
GURU Organic Energy Peach Mango Punch Boosts Performance
Golfer-Targeted Energy Shots
Transfusion 5-hour ENERGY Shares Favorite Beverage Cart Flavors
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
All-Day Beverage Systems
JUNO's Trio of Premium Drinks Energize, Hydrate and Relax
Cost-Conscious Customizable Bottles
The Chameleon by Berry Global Makes Fast, Affordable Packaging
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Energy-Boosting Fruit Drinks
Smoothie King SK Refreshers Come Served Over Ice
Sparkling Citrus Energy Drinks
BZZD Energy Pink Lemonade Has 20-Calories Per Can
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Recyclable Pouch Refreshment Packaging
Capri-Sun Introduced Its First-Ever Recyclable Drink Pouch
Neon-Colored Portable Bottles
Stanley is Previewing its Upcoming 'Neon Collection' for Spring
Full-Sized Energy Refreshments
These New 5-hour ENERGY Drinks Come in 16-Ounce Servings
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages