Wicked Energy Drink Gets a Facelift From a Tattoo Artist
Robyn Currie — March 14, 2010 — Marketing
References: designyearbook.blogspot & notcot.org
The tattoo craze keeps on inking everything in sight. As if having one on your body wasn't enough, you can now get t-shirts, hats, and even cologne that boasts a tattoo-styled exterior. Add Wicked Energy Drink to that list too.
Famed Sydney-based tattoo artist Kian Forreal has loaned his trademark creative style, street cred and general badassedness to Wicked Energy Drink. The result is a package that catches the eye to make you want to buy.
Famed Sydney-based tattoo artist Kian Forreal has loaned his trademark creative style, street cred and general badassedness to Wicked Energy Drink. The result is a package that catches the eye to make you want to buy.
Trend Themes
1. Tattoo-themed Products - The trend of incorporating tattoos into non-body-related products creates an opportunity for unique branding and attention-grabbing designs.
2. Artist Collaborations - Collaborating with well-known artists provides an opportunity for brands to tap into new markets and target specific demographics.
3. Creative Packaging - Innovative and visually appealing packaging can increase brand recognition and consumer engagement.
Industry Implications
1. Energy Drinks - The energy drink industry can leverage the trend of incorporating tattoos and creative packaging to differentiate their product in a crowded market.
2. Apparel - Clothing brands can tap into the popularity of tattoo-themed designs and collaborate with artists to create new and unique products.
3. Fragrance - Fragrance companies can potentially incorporate tattoo-inspired designs into their packaging and appeal to a younger demographic.
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