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Vanilla-Berry Energy Drinks

Clean the Sky - Positive Eco Trends & Breakthroughs

Red Bull Iced Vanilla Berry is Available With and Without Sugar

— October 22, 2024 — Lifestyle
Red Bull Winter Edition Iced Vanilla Berry is a seasonal offering for 2024 that's arriving in ice-blue cans ready to treat fans to the energy they need to perform cold-weather sports at their peak, or power through the busy holiday season.

This flavor unites the taste of blueberry and vanilla, and Iced Vanilla Berry is ready to sip straight out of the can, or use as part of a recipe like Red Bull's Polar Splash Mocktail. This elevated alcohol-free concoction calls for ingredients like fresh blueberries, sage leaves and lemon juice, plus monk fruit syrup for sweetness.

For the first time in the Red Bull Editions lineup, Winter Edition Iced Vanilla Berry will be available with and without sugar.
Trend Themes
1. Seasonal Flavor Introductions - Limited-time flavors like Iced Vanilla Berry can enhance brand excitement and drive sales during specific times of the year.
2. Sugar-free Options - Providing both sugared and sugar-free versions of products caters to a broader audience, including health-conscious consumers.
3. Mocktail Popularity - Incorporating energy drinks into mocktail recipes can attract consumers looking for non-alcoholic social beverage alternatives.
Industry Implications
1. Beverage Manufacturing - Expanding flavor offerings can help beverage manufacturers capture seasonal market trends and consumer interests.
2. Health and Wellness - Offering sugar-free versions aligns with the growing demand for healthier drink options and supports the wellness industry.
3. Hospitality and Entertainment - The rise in mocktail popularity presents opportunities for bars and restaurants to innovate their non-alcoholic drink menus and attract a wider clientele.
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