Found Organic Juice Pumps You Up Without Harming the Earth
Marissa Liu — May 8, 2010 — Eco
References: foundorganic.au & theurbangrocer
Found Organic Juice is the world's first 100% carbon neutral beverage company. They make additive- and preservative-free organic drinks in refreshing fruity flavors like strawberry, watermelon, pomegranate, honeydew melon, sour cherry and mulberry.
These healthy drinks are currently sold only in Australia, London and New York. All Found Organic Juice flavors are made from real pressed fruit; on the website they even tell you exactly how many pieces of fruit are used for each beverage's flavor.
These healthy drinks are currently sold only in Australia, London and New York. All Found Organic Juice flavors are made from real pressed fruit; on the website they even tell you exactly how many pieces of fruit are used for each beverage's flavor.
Trend Themes
1. Carbon-neutral Beverages - A trend where companies incorporate sustainable practices to offset their carbon emissions through renewable energy or other sustainability practices.
2. Organic Drinks - A trend where companies focus on healthier ingredients free from preservatives and additives to create natural products.
3. Transparent Ingredient Labeling - A trend where companies focus on providing detailed information about the ingredients used in their products to increase trust with consumers.
Industry Implications
1. Beverage Industry - The development of carbon-neutral and organic drinks creates an opportunity for beverage companies to adapt to new, healthier trends while contributing to a more sustainable environment.
2. Sustainability Industry - As companies increase their focus on sustainable practices, the sustainability industry can provide services and resources to help these companies achieve their goals.
3. Health and Wellness Industry - As consumers become more health-conscious, companies can benefit by focusing on creating natural, preservative-free products with clean ingredient labels to cater to this demographic.
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