Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,368 inspiring examples.
Trend Reports
Discover why 1,294 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,026 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,294 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,026 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,368 cutting edge ideas.

Confident Energy Shots

Clean the Sky - Positive Eco Trends & Breakthroughs

Main Character 5-hour ENERGY Shots Champion Bold Expression

— May 22, 2024 — Lifestyle
Main Character Energy has over 46M posts on TikTok and this phrase motivating Gen Z to live their lives to the fullest inspired Main Character 5-hour ENERGY shots. 5-hour ENERGY collaborated with Jamie Varon, author of 2023's bestselling Main Character Energy, to create a "swicy" Watermelon Chili Lime flavor that invites people to embody their best and boldest selves.

This energy shot touted as "a confidence boost in a bottle," is packed with vitamins, nutrients and as much caffeine as 12 ounces of the leading premium coffee, and excludes sugar and filler ingredients.

This limited-release product is taking over social media and 5-hour ENERGY is encouraging users to show off their Main Character Energy online.
Trend Themes
1. Social Media Driven Products - Leveraging viral trends on platforms like TikTok, brands are creating products that resonate with digitally active demographics.
2. Collaborations with Influential Authors - Partnerships with popular authors offer brands a chance to infuse literary inspiration into their products, enhancing credibility and cultural relevance.
3. Unique Flavor Innovations - Introducing distinct and adventurous flavors such as Watermelon Chili Lime attracts consumers looking for novel and exciting experiences.
Industry Implications
1. Energy Supplements - The energy supplement industry is seeing a shift towards products that provide both functional benefits like caffeine and emotional benefits like confidence boosting.
2. Social Media Marketing - Effectively utilizing social media platforms can amplify product launches by engaging directly with a highly interconnected consumer base.
3. Health and Wellness - There is a growing demand in the health and wellness industry for products that combine physical health benefits with mental and emotional well-being.
7.1
Score
Popularity
Activity
Freshness