With the plethora of advertisements continuously bombarding consumers, capturing their attention is increasingly challenging, but these emotional beverage ads are showcasing how establishing a deeper sentiment with viewers can serve to strike a cord.
Gone are the days when product advertisements simply consisted of showcasing the product and its intended use. Modern consumers are looking for goods that are more than just useful, but that can also serve as something they can relate to and understand. By infusing heartfelt sentiments and emotional storylines into campaigns, beverage retailers are able to establish a connection with consumers that will last long after the campaign has ended.
From friendship-testing beer ads to campaigns featuring family bonds, these emotional beverage ads will surely make viewers pay attention with their use of touching qualities.
14 Emotional Beverage Ads
From Uplifting Friendship Beer Ads to Break-Up Beverage Ads:
Tana Makmanee — Jan 24, 2014 — Marketing
14
Animalistic Beer Campaigns
The Diver & Aguilar Super Bock Ads are Ferocious
13
Friendship-Testing Beer Ads
This Carlsberg Commercial Puts Friendships to the Test
12
Apologetic Beer Ads
This Schneider Beer Ad Hilariously Begs Forgiveness on Behalf of All Guys
11
Problematic Couples Commercials
This Funny Aftertaste Ad by Devondale Connects with Couple Issues
10
Family-Friendly Polar Bear Films
Coca-Cola Brings Back the Animated Polar Bears in this Short Film
9
Holiday Romance Beer Campaigns
The Stella Artois Christmas 2010 Ad Will Warm Your Heart
8
People-Blending Beverage Ads
Sprite 'Camo' Campaign Encourages You to Express Yourself
7
Uplifting Friendship Beer Ads
Guinness Propounds the Virtues of Friendship in its Beer Commercial
6
Break-Up Beverage Ads
The Sprite Zero Substitutes Commercial Uses Heartbreak to Promote a Drink
5
Civilization-Saving Beverage Ads
The Perrier 'The Drop' Commercial Saves Earth From a Heatwave
4
Social Experiment Alcohol Ads
'Project Open-Minded' by Somersby Cider Tactically Gets Men Dancing
3
Spontaneously Romantic Beer Ads
The Heineken: the Perfect Date Commercial is a Fun Fest
2
Emotional Friendship Beverage Ads
Robinsons’ Juice Ad is Sure to Make You Shed a Tear or Two
1
Effervescent Soda Campaigns
7UP 'Bubbles' Commercial Features a City Full of Uplifting Bubbles
Related Ideas
Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Exclusive Olympic Beer Sponsors
Michelob ULTRA Backs Team USA at the Olympic and Paralympic Games
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Comforting Ketchup Bottles
Heinz Created a Take-Anywhere Emotional Support Ketchup Bottle
Beer Enthusiast Campaigns
Yard House Searches for its Chief Beer Officer Amongst Fans
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Uplifting Canned Coffees
Happy Coffee's Ready-to-Drink Beverages Target Younger Coffee Lovers
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Friendly Hydration Beverages
Unwell Hydration Makes Wellness Approachable with Different Moods
Soda-Inspired Alcoholic Refreshments
SVNS Hard 7Up Comes in Two Flavor Options
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Botanical Water Enhancers
Buddy's Plant-Powered Flavors Support Healthy Hydration on the Go
Reactive Fan-Based Football Campaigns
Coors Light Launched a New 'Coors Light Coors Light' Spot
Collaboration Drink Ranges
Potbelly Craft Refreshers Were Made with the Tractor Beverage Company
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Convenience Store-Branded Beverage Lines
7-Eleven Has Introduced Fusion Energy and Rehydrate
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Unique Gift Bows
Coors Light’s 'Beer Bows' are a Stress-Free Solution for Holiday Gifting
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Emotional Support Water Bottles
The MoodMug Water Bottle Has a Spot to Display Mood Emojis
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Fruity Alcoholic Teas
Local Beverages Iced Tea Seltzers are Available in Five Distinct Flavors
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Passion-Themed Anniversary Ads
Pepsi Celebrates Its 90th Birthday in Canada with a Quebec Event
Refreshing Non-Alcoholic Beers
Firestone Walker Brewing Company Has Launched 8ZERO5
Pumpkin-Inspired Caffeine Drinks
7-Eleven Debuts It's New Pumpkin Spice Beverages
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Parody Soda Ads
Zevia’s Playful Holiday Ad 'Break from Artificial' Takes a Stand for Realness
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Feel-Good Beverage Campaigns
Swoon's Bestie Campaign Spotlights "Beverages That Love You Back"
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Frozen Refreshment Energy Drinks
These New CELSIUS Essentials Flavors Will Debut in 2025
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Functional Mushroom-Powered Refreshments
Adapt Drinks Come in Two Formulations
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Non-Alcoholic Electrolyte Cocktails
SMASHD Captivated Millennials & Gen Z with Its Debut Campaign
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Vitamin-Based Sparkling Drinks
Bloom Nutrition Expands into Sparkling Energy Drinks for the Summer
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Alcohol Alternative Campaigns
Free AF's Campaign Normalizes Choosing Non-Alcoholic Cocktails
Celebratory Non-Alcoholic Beverages
Le Fizz by Ghia Sweetens Special and Everyday Moments
Functional Adaptogenic Elixirs
Collective Arts' Botany Elixirs are Mindful, Non-Alcoholic Drinks
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
Limited-Edition Holiday Sodas
The 7-Up Shirley Temple Extends its Line to Offer Two-Liter Options
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
Refreshingly Bold Beer Campaigns
All Day IPA Debuts a Socially-Inclined Spot and New Can Look
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Festive Cream Cheese Campaigns
You’ve Got a Friend in Philly Acknowledges Holiday Highs & Lows
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Spiked Electrolyte Canned Beverages
Postgame Beverages Focuses on Mindfulness When Drinking
Eye-Catching Low-Calorie Beers
Lowrise Unveils a New Low-Calorie Beer Product to Entice Shoppers
Targeted Health Elixirs
Bewell Shots Support Hydration, Energy and Mood Management
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Happiness-Encouraging Teas
Tetley's Live Tea Collection Encourages Achievable Wellness Goals
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Health-Conscious Holiday Drink Ads
This TENZING Christmas Ad Sees Santa Opting for a New Drink
Bourbon-Specific Snacks
The Sweetery's Bourbon Buddies Enhance the Drinking Experience
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Ready-To-Drink Classic Cocktails
GoodDays Focuses on Convenience and Quality in a New Market
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Effervescent Indian-Inspired Beverages
Bollygood Makes Uniquely Flavored Limades and Lemonades
Gamer Enhancement Drinks
Sly Offers Gamers the Benefits They Need to Keep Playing
High-ABV Tailgate Drinks
Big Sipz's Tailgate Tour Shares a Taste of New Ready-to-Drink Flavors
Non-Alcoholic Advent Boxes
Søbr Market Curated Three Festive Boxes Featuring Alcohol Alternatives
Performance Power-Up Beverages
PLAYR1's Non-Carbonated Drinks Boost Performance & Mood
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
Comforting Disney Water Bottles
Uber x Pixar Release Inside Out 2 Emotional Support Water Bottle
Localized Beer-Fridge Campaigns
Natural Light Unveils 'The Neighborator' for the Holidays
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Fruity Low-ABV Beverages
The Boston Beer Company Unveils a New Non-Alcoholic Beverage
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Sports-Themed Wine Campaigns
Stella Rosa Wines Targets Female College Students with New Campaign
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Festival Season Beer Ranges
The Fierce & Friends Beer Range is Exclusively Available at ALDI
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Social Connection Campaigns
Beavertown Brewery's Is This Seat Taken? Campaign Unites Strangers
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Extra-Large Bulk-Size Beers
Pabst Blue Ribbon is Unveiling a New 180-Pack for its Beers
Status Quo Defying Campaigns
The 'We Aren't Made To Be Still' Campaign Intersects Whisky with Life
Empowering Mental Health Football Ads
adidas Debuts Short Film 'You Got This'
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Celeb-Backed Refreshment Ads
The Pure Leaf Martha's Little Helper Ad Stars Martha Stewart
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Home Relaxation Beer Promotions
This Abbot Ale Promotion Encourages Cozy Nights at Home
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Community Cohesion-Promoting Grocery Campaigns
EDEKA Provides Insights of Neighborhood Relations
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic