The Perrier 'The Drop' Commercial Saves Earth From a Heatwave
Erin Kirkpatrick — July 12, 2012 — Marketing
References: perrier
When it comes to creating an intricate and stimulating advertisement, the Perrier 'The Drop' Commercial is a short that hit the jackpot. Set in a state of climate crisis, Perrier's sensuous story line follows a gorgeous astronaut, played by Amy Bailey, who is involved in a mission to save the world from a killer heatwave.
The Perrier 'The Drop Commericial' shows the struggle that the beloved heroine must face; whether to refresh herself, or a planet in peril. Through its partnership with award-winning director Johan Renck, Perrier created an emotional and equally dramatic film that shows Bailey battling a savage sun that threatens to melt the Earth.
Ultimately, the heroine quenches her thirst and successfully saves the planet using a single drop of Perrier. This clever commercial demonstrates Perrier's thirst quenching capability; although, the Earth-saving characteristic might be a stretch!
The Perrier 'The Drop Commericial' shows the struggle that the beloved heroine must face; whether to refresh herself, or a planet in peril. Through its partnership with award-winning director Johan Renck, Perrier created an emotional and equally dramatic film that shows Bailey battling a savage sun that threatens to melt the Earth.
Ultimately, the heroine quenches her thirst and successfully saves the planet using a single drop of Perrier. This clever commercial demonstrates Perrier's thirst quenching capability; although, the Earth-saving characteristic might be a stretch!
Trend Themes
1. Climate Crisis Advertising - Intricate and dramatic advertising that addresses the urgent matter of climate change and offers innovative solutions.
2. Product as Hero - Advertisements that portray a brand's product as the hero in a time of crisis, making it an integral part of people's lives.
3. Emotional Storytelling - Advertising campaigns that evoke strong emotions and tell compelling stories, leading to brand loyalty and customer engagement.
Industry Implications
1. Beverage Industry - Opportunities for beverage manufacturers to create effective advertisements that not only market their products, but also promote sustainability and climate change solutions.
2. Film and Entertainment Industry - Collaborations between brands and filmmakers to create impactful commercials that not only engage viewers but also generate buzz and boost brand image.
3. Advertising and Marketing Industry - Innovation in advertising techniques to create emotional and thought-provoking campaigns that resonate with consumers and inspire them to take action.
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