The Heineken: the Perfect Date Commercial is a Fun Fest
Leslie Chen — May 29, 2011 — Lifestyle
References: youtube & ibelieveinadv
The spontaneous and fun Heineken: The Perfect Date ad illustrates what the most ideal outing would be for two young people on the town. Shot in a restaurant with a million things going on, the commercial's energy captivates its audience .
As the daters move through the restaurant in the Heineken: The Perfect Date commercial, they go through many obstacles while trying to get to a bottle of Heineken. They are always stopped, though, and only enjoy a drink at the end of their adventures. Even though they are challenged, they emit a spirit that is always fun and upbeat. The commercial ends with the slogan, "Open your mind."
Heineken: The Perfect Date seems to be the perfect title for the ad; vivacious and lively, the commercial is beaming with fun.
As the daters move through the restaurant in the Heineken: The Perfect Date commercial, they go through many obstacles while trying to get to a bottle of Heineken. They are always stopped, though, and only enjoy a drink at the end of their adventures. Even though they are challenged, they emit a spirit that is always fun and upbeat. The commercial ends with the slogan, "Open your mind."
Heineken: The Perfect Date seems to be the perfect title for the ad; vivacious and lively, the commercial is beaming with fun.
Trend Themes
1. Spontaneous Beer Ads - Opportunities for beer companies to capture the attention of young, fun-loving drinkers by creating ads with a spontaneous and upbeat vibe that promotes their brand.
2. Interactive Restaurant Experiences - Innovation opportunities for restaurants to create interactive dining experiences that engage customers and serve as memorable backdrops for advertising campaigns like Heineken’s The Perfect Date.
3. Fun and Adventurous Date Ideas - Opportunities for companies to capitalize on the demand of adventurous and spontaneous experiences for young couples looking to create lasting memories during their romantic escapades.
Industry Implications
1. Beer - Opportunities for beer companies to differentiate themselves in a crowded market by creating ads that target younger drinkers with spontaneity and fun.
2. Restaurant - Innovation opportunities for restaurants to create interactive experiences for customers to be used for advertising campaigns like Heineken’s The Perfect Date.
3. Dating Services - Opportunities for dating services to use spontaneous and adventurous date ideas, such as the one promoted in Heineken’s The Perfect Date, to attract young couples looking to create lasting memories.
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