GoodDays Focuses on Convenience and Quality in a New Market
References: drinkgooddays & bevnet
GoodDays has introduced its line of ready-to-drink classic cocktails in Georgia. The range includes three distinct cocktails — The Heater (a Whiskey Sour), Better Nights (a Vodka-Rita), and Porch Swing (a Vodka Sea Breeze). Each one of the ready-to-drink classic cocktails is made with real spirits and fruit juices. Through this, GoodDays hopes to offer premium alternative to typical canned cocktails.
Consumers might be drawn to GoodDays due to its commitment to quality and authenticity, as well as the convenience of having well-crafted cocktails available in a ready-to-drink format. The brand was founded by experienced beverage industry professionals Jason Miller and Matt Beacham. Miller expressed excitement for the expansions of GoodDays: "Through GoodDays, our goal is to elevate the ready-to-drink cocktail experience, providing consumers with exceptionally crafted drinks that can be savored on any occasion. We're filling a gap in the market for premium, better-tasting cocktails that can be enjoyed wherever you are.”
Image Credit: GoodDays
Consumers might be drawn to GoodDays due to its commitment to quality and authenticity, as well as the convenience of having well-crafted cocktails available in a ready-to-drink format. The brand was founded by experienced beverage industry professionals Jason Miller and Matt Beacham. Miller expressed excitement for the expansions of GoodDays: "Through GoodDays, our goal is to elevate the ready-to-drink cocktail experience, providing consumers with exceptionally crafted drinks that can be savored on any occasion. We're filling a gap in the market for premium, better-tasting cocktails that can be enjoyed wherever you are.”
Image Credit: GoodDays
Trend Themes
1. Premium Ready-to-drink Cocktails - Offering handcrafted cocktails with real spirits and fruit juices, GoodDays targets consumers seeking a sophisticated and convenient beverage experience.
2. Craft Cocktail Convenience - GoodDays disrupts the market with high-quality ready-to-drink cocktails that combine authenticity and ease of consumption.
3. On-the-go Mixology - The trend of sophisticated ready-to-drink cocktails underlines the demand for portable, premium cocktail options that do not compromise on taste or ingredients.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry sees innovation through premium ready-to-drink options that challenge traditional cocktail preparation methods.
2. Convenience Foods and Beverages - This sector benefits from the rise of quality ready-to-drink cocktails, catering to busy consumers desiring an upscale drinking experience without the hassle.
3. Premium Packaged Goods - The introduction of premium ready-to-drink cocktails reflects a growing segment in the packaged goods industry focused on high-quality, convenient products.
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