Sprite 'Camo' Campaign Encourages You to Express Yourself
Katherinev123 — July 11, 2012 — Lifestyle
References: mediapost & brandingmagazine
The Sprite 'Camo' campaign is encouraging young people everywhere to break free and express themselves by having a bottle of Sprite.
The global campaign includes this quirky TV spot that takes place in Prague, where the streets are empty because people have been blended (via paint) into their backgrounds. One teenage guy, however, drinks from a bottle of Sprite and subsequently emerges into the foreground, wiping away his body paint to stand out from the rest of the camouflaged people. Later, he runs into a teenage girl that has done the same.
The metaphor in the Sprite 'Camo' campaign is one that people across cultures won't have trouble understanding. By breaking out of his camouflaged state, the teenager sends the message that no one should be afraid to express themselves.
The global campaign includes this quirky TV spot that takes place in Prague, where the streets are empty because people have been blended (via paint) into their backgrounds. One teenage guy, however, drinks from a bottle of Sprite and subsequently emerges into the foreground, wiping away his body paint to stand out from the rest of the camouflaged people. Later, he runs into a teenage girl that has done the same.
The metaphor in the Sprite 'Camo' campaign is one that people across cultures won't have trouble understanding. By breaking out of his camouflaged state, the teenager sends the message that no one should be afraid to express themselves.
Trend Themes
1. Personal Expression - Disruptive innovation opportunity: Develop products and campaigns that empower individuals to embrace their unique identities.
2. Youth Empowerment - Disruptive innovation opportunity: Create marketing strategies that inspire and support young people to break free from societal norms and expectations.
3. Metaphorical Advertising - Disruptive innovation opportunity: Explore creative ways to use metaphors in advertising campaigns to convey powerful messages.
Industry Implications
1. Beverage - Disruptive innovation opportunity: Introduce innovative beverage options that align with consumers' desire for self-expression.
2. Marketing - Disruptive innovation opportunity: Develop cutting-edge marketing techniques that resonate with empowered and rebellious youth.
3. Creative Advertising - Disruptive innovation opportunity: Utilize imaginative and metaphorical storytelling techniques to create compelling ad campaigns.
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