Coca-Cola Brings Back the Animated Polar Bears in this Short Film
Jonathon Brown — January 10, 2013 — Lifestyle
References: cocacola & ibelieveinadv
The Coca-Cola animated polar bears are back in this new television ad from the soda heavyweight.
These animated polar bears now have a storied history as advertising mascots for one of the world’s biggest soda companies as they’ve been appearing in commercials for years.
In this clip, a family of polar bears take a trek across the tundra. The clumsy child of the family stumbles into them and reveals he’s actually been following the wrong family for the past hour because “We all look the same from the back.”
The father polar bear scoffs at the young bear who spends the rest of the 7 minute clip trying to win back his affection. More a short animated film than a commercial, the Coca-Cola polar bears have become much more than a silent silhouette in print ads.
These animated polar bears now have a storied history as advertising mascots for one of the world’s biggest soda companies as they’ve been appearing in commercials for years.
In this clip, a family of polar bears take a trek across the tundra. The clumsy child of the family stumbles into them and reveals he’s actually been following the wrong family for the past hour because “We all look the same from the back.”
The father polar bear scoffs at the young bear who spends the rest of the 7 minute clip trying to win back his affection. More a short animated film than a commercial, the Coca-Cola polar bears have become much more than a silent silhouette in print ads.
Trend Themes
1. Animated Advertising Mascots - There is an opportunity to explore new animated advertising mascots for brands to engage with their target audience.
2. Storytelling Commercials - Creating longer commercials that resemble short films can captivate viewers and leave a lasting impression on brand messaging.
3. Animating Wildlife Characters - Companies can utilize animated wildlife characters in their marketing campaigns to evoke emotions and create memorable connections with consumers.
Industry Implications
1. Beverage - The beverage industry can enhance their marketing strategies by incorporating animated mascots and storytelling techniques to engage consumers in a unique way.
2. Advertising - In the advertising industry, there is an opportunity to create innovative and captivating commercials that blur the line between advertising and entertainment.
3. Animation - The animation industry can explore collaborations with brands to create animated films that promote products and services, bridging the gap between entertainment and marketing.
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