The Sprite Zero Substitutes Commercial Uses Heartbreak to Promote a Drink
Leslie Chen — May 14, 2011 — Lifestyle
References: great-ads.blogspot & adsoftheworld
More concerned with the drink than being dumped by his girlfriend, the Sprite Zero Substitutes is an alternative and comical take on the “we have to talk” relationship conversation. Featuring a girl breaking up with her boyfriend while he stares distractedly at a group of athletes, the commercial promotes the drink through humor and longing.
As the girl gradually breaks up with her boyfriend in the Sprite Zero Substitutes commercial, he repeatedly looks away and is distracted by the group of guys who are drinking Sprite Zero. Distracted by the group of guys drinking Sprite, he wonders whether the relationship would have gone down a different route if he had looked like them.
Making the drink attractive is easy in this Sprite Zero Substitutes commercial with the combination of simple things everyone understands like longing and heartbreak.
As the girl gradually breaks up with her boyfriend in the Sprite Zero Substitutes commercial, he repeatedly looks away and is distracted by the group of guys who are drinking Sprite Zero. Distracted by the group of guys drinking Sprite, he wonders whether the relationship would have gone down a different route if he had looked like them.
Making the drink attractive is easy in this Sprite Zero Substitutes commercial with the combination of simple things everyone understands like longing and heartbreak.
Trend Themes
1. Humorous Break-up Ads - Opportunity for brands to use humor and relatability to promote their products during heartbreak.
2. Product Placement in Romantic Scenarios - Opportunity for products to be placed in romantic scenes to get the attention of consumers.
3. Targeted Marketing Based on Emotional Triggers - Opportunity for brands to use emotional triggers to target specific audiences.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to use creative advertising to promote their products.
2. Marketing Industry - Opportunity for marketers to find creative ways to promote products during emotional scenarios.
3. Entertainment Industry - Opportunity for the entertainment industry to produce content that incorporates product placement in romantic scenarios.
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