From virtual customization kiosks that allow consumers to personalize the products they are buying to hybrid sneaker shops that satisfy hungry shoppers, there is a clear shift towards diversified retail. In other words brands are increasingly expanding in-store services to draw consumers in and make sure they stay for longer periods of time.
For many brands, new technology can be a useful way of complementing existing in-store services. For example, Rite Aid's HealthSpot Stations help turn the pharmacy into a virtual clinic where patients can speak to certified physicians. In a similar vein, Staples has been testing 3D printing kiosks to give tech-savvy consumers a new reason to visit its stores.
Of course, not all in-store offerings are designed to complement existing services. In some cases, brands have upgraded their stores with unexpected services such as food outlets simply to improve the in-store experience for the consumer. Some unexpected instances of diversified retail include Topshop's in-store donut kiosks, KNOCK Kitchen & Kicks hybrid bistro-sneaker concept and Family Mart's self-service karaoke booths.
22 Examples of Diversified Retail
From Virtual Customization Kiosks to Hybrid Bistro-Sneaker Shops:
Katherine Pendrill — Feb 16, 2016 — Business
20
Clothing Store Diners
This New Concept Store by Urban Outfitters is a Food Court Eatery
19
Department Store Cafes
Target Unveiled Its New Store Layouts that Incorporate Large In-Store Cafes
18
3D Printing Stations
Staples Teams Up with 3D Systems to Offer 3D-Printing In-Store
17
Pampering Clothing Stores
The Newest Oasis Store Pairs Fashion with Beauty, Food and Beverages
16
In-Store Boutiques
John Lewis' In-Store Shop Highlights Noteworthy Products with Pop-Up Displays
15
Hybrid Bookshop Cafes
This Quaint Istanbul Bookshop Has a Cafe and Swingsets
14
Karaoke Convenience Stores
A One-Off Family Mart Store in Tokyo Will Let Patrons Shop and Sing
13
Hybrid Bistro-Sneaker Shops
KNOCK Kitchen & Kicks Combines a Love of Good Food and Sneakers
12
Telemedicine Kiosks
Rite Aid's HealthSpot Stations Provide Instant Medical Consultations
11
Experiential Surf Shops
This Casual Surf & Skate Shop Features an In-House Coffee Shop
10
VR-Powered Hybrid Retail
The Ted Baker Shoreditch Store Has a Barbershop and VR Technology
9
Denim Repair Boutiques
Nudie Jeans' Denim Shop in NYC Doubles as a Repair Station
8
Temporary eCommerce Storefronts
Australia Post is Trialling eCommerce Pop-Ups at Post Offices
7
Wine Store Bars
'WineStyles' is a Retail Store During the Day and a Tasting Bar at Night
6
In-Store Duty-Free Shops
Japan Duty Free Ginza is an Airport-Style Shop Inside a Department Store
5
In-Store Workout Studios
This Athleta Activewear Shop Boasts a Workout Studio with Free Classes
4
Virtual Customization Kiosks
Foot Locker Introduces an Interactive Shoe Customization Service
3
In-Store Toy Shops
Crate & Barrel is Temporarily Housing a Land of Nod Store-In-Store Shop
2
In-Store Pharmacy Partnerships
The Target Pharmacy Business is Now Operated by CVS
1
Cocktail-Serving Retail Stores
A Target in Chicago is Set to Serve Alcohol In-Store to Shoppers
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Recruitment Metaverse Shops
IKEA on Roblox Merges Virtual Gaming and Real-World Job Opportunities
Next-Gen Sneaker Stores
Foot Locker's Store of the Future Concept is Bolder and Easier to Shop
Luxury Fashion-Branded Hospitality Projects
Coach Debuts Restaurant & Coffee Shop in Indonesia
Chic Footwear Retail Expansions
Dolce Vita Debuts its First Canadian Flagship Store
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
AI Retail Assortment Tools
dunnhumby Assortment Uses Advanced AI to Enhance Customer Experiences
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Autonomous Micro Markets
Micromart Features Digital Price Tags & AI Product Recognition Sensors
Grocer-Inspired Beauty Retail Pop-Ups
The Benefit Benemart Holiday Concept Shop is at Selfridges
Modern Eyewear Flagship Stores
DITA Eyewear Has Opened Its First Flagship Store in Amsterdam
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Recycling-Focused Store Concepts
COS Adopts Recycled Materials to Enhance its New Store Locations
Community-Driven Retail Stores
Stone Island's Munich Store Emphasizes the Importance of Community
Intuitive Self-Service Order Kiosks
The GoTab Self-Ordering Kiosks Support Quick Service and More
Sculptural Luxury Fashion Stores
Burberry's New Store in Milan is Situated at Via Sant' Andrea 2
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Revitalized Shopping Destinations
Foot Locker's Home Court is a Basketball-Inspired Retail Space
Selective Retail Pop-Ups
'Woolrich Black Label' by Todd Snyder is Taking a New Retail Approch
In-Store Beauty Sampling Kiosks
Ulta Beauty and SOS are Partnering to Promote Product Discovery
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
In-Store Perfume Refill Stations
The Perfume Shop and L’Oréal Debuted a Multi-Brand Refill Setup
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Small-Format Grocery Stores
Amazon’s Whole Foods to Open New Small-Format Stores in Cities
Tranquil Retail Environments
NEOM Wellbeing Has Launched Its First U.S. Storefront in New York
Luxury Jewelry Concept Stores
Birks Has Opened a New Concept Store at Royalmount
Experiential Intimates Spaces
Knix Opens Immersive Retail Location at Premium Shopping Centre
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
In-Airport Toy Retailers
Toys R Us is Expanding its Retail Presence with Up to 24 Airport Stores
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
AI-Augmented Retail Checkouts
This Checkout Solution Helps Prevent Theft and Scanning Errors
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Updated Sports Retail Strategies
Decathlon Announced Its New Purpose and Business Strategy
Physical Metaverse Merchandise Stores
Roblox will Sell Physical Goods with Shopify
Retro Video Game Stores
Gamestop is Opening 'Retro' Locations to Sell Used Games
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Small-Format Department Stores
Macy’s Unveils Plan to Open Up to 30 Small-format Stores
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Uniquely Designed Airport Stores
Tiffany & Co’s Changi Airport Store Boasts a Recycled Storefront
Colorfully Immersive Retail Experiences
Al-Jawad Pike Designs a Athletic Propulsion Labs Store
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Computer-Vision Self-Service Kiosks
Toshiba's Vision Kiosk Identifies Items Without Barcodes
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Authentication Awareness Pop-Ups
The RealReal Pop-Up Showcases Handbags at Dupe Store Installation
Immersive Intimate Brand Pop-Ups
The Knix Pop-Up in Yorkdale Shopping Centre is Exciting
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
Spa-Like Flagship Stores
Monos Unveils a Multisensory Toronto Store
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Refreshed Retail Initiatives
Target is Improving its Customer Experience Journey in 2024
Automated Hot Food Kiosks
Sodexo and Automated Retail Technologies Teamed Up for New Kiosks
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
Plush Footwear Pop-Ups
The Monster Den by On Shares the Joy of Running
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Immersive Coffee Boutiques
Nespresso Canada Has Launched a New Boutique in Montreal
Home Decor Concept Stores
Fable will Offer Simplistic Possibilities with its New Retail Location
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Immersive Fashion Retail Destinations
URBAN REVIVO Opens Its Flagship Store in Malaysia
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Fashion Retailer Photography Kiosks
The Photo by Fujifilm Concession is at Primark in Manchester
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Luxury Airport Retail Expansions
Schiphol Airport's Lounge 2 Will Feature More Luxury Brands
Enhanced Omnichannel Experiences
Lightspeed Commerce Addresses Challenges in Retail & Hospitality
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
Leisure Activity Grocery Stores
The FreshTake Concept Grocery Store Blends Experiences
Regionally Inspired Retail Destinations
Japan & France Converge in the Kenzo Dubai Boutique Design
Size-Replicating Try-On Technologies
Google Shopping Debuts Virtual Dress Try-Ons in the U.S.
Inaugural Anime-Inspired Retail Stores
HYPLAND Reccently Debuted Its First Retail Store in LA
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
Whimsical Store Expansions
MINISO Jakarta Presents a Retail Space Inspired by an Amusement Park
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Kid-Inspired Learning Programs
Staples Has Announced the Expansion of Staples Kids Learn + Play
Premium Retail Destinations
Noa Santos Ovevrhauled the Banana Republic Flagship in Soho
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
Refned Retail Boutiques
242 Mulberry in Soho Offers an An Eclectic Mix of Products
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Eco-Minded Malaysian Markets
ECO-SHOP Opens its Doors to Sustainability-Focused Malaysian Shoppers
Phygital Luxury Sneakers
The Dior B33 Sneakers Use NFC Tech to Link to a Digital Twin
Adventure Travel Pop-Up Stores
Craghoppers Has Unveiled a Boutique Store in Kildare Village
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
Virtual Eyewear Retailer Experiences
Walmart Optical Virtual Try-On is Available Online
Irregular Pyramid-Shaped Retailers
Various Associates Designs a DJI Store in Shenzhen
Back-to-School Shopping Services
Staples Teams Up with DoorDash to Release a New Delivery Service
Updated Pet Store Concepts
Pets at Home Unveils New Interactive Screens at its Relaunched Location
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Curated Office Essentials Collections
Staples Canada Offers Office Essentials for Springtime
Low-Waste Shopping Solutions
ASDA, Avery Berkel & Hanshow are Enhancing Sustainability in the UK
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
QR Code Shopping Assistants
Nintendo Implemented Icecat Tech to Enhance In-Store Shopping
Hybrid Community Supermarkets
The After Market is a Grocery Store and a Food Pantry
Small-Format Retailers
Nordstrom’s Small-Format Strategy 'Closer to You' is Expanding Until 2025
Customized Convenience Retailer Apps
Family Express is Introducing a Personalized App Experience
Elevated Private Food Ranges
Bettergoods is the First New Store Brand from Walmart in 20 Years
Camera Gear Product Displays
GoPro Has Announced a Significant Retail Expansion at Best Buy
Food Court Footwear Shops
Skechers' Food Spot Drives Foot Traffic to the Footwear Store
Retail Food Preparation Stations
Urban Eat Debuts a Smart Retail Solution for its Food-to-Go Range
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Omnichannel Retail Initiatives
J. Jill is Aiming to Provide Women More Positive Retail Experiences
Global Food Retail Expansions
Supermarket Italy Emphasizes Global Flavors from Around the World
Apothecary-Style Supplement Stores
The New GNC Flagship Boasts a Warm, Open, Inviting Atmosphere
Circular Fashion Shops
Asket Supports a Sustainable Fashion Future with Resale & Repair
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
Updated Tech-Brand Store Locations
The New Apple Store is at Battersea Power Station
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Hybrid Shopping Initiatives
City Furniture Partnered with 3D Cloud on Asset Management Solutions
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Indian Athleisure Lines
Superdry Arrives as a New Athleisure Line for the Indian Market
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Flashlight Experience Stores
Olight Combines In-Store Shopping Experience with Digital Tools
Youth Accessory Brand Partnerships
Claire's is Partnering with Walgreens to Expand Retail Presence
Retail Accessibility Frameworks
Starbucks Has Unveiled the Inclusive Spaces Framework
Micro Self-Service Checkout Kiosks
The 365 Retail Markets MM6 Mini Kiosk is Versatile
Virtual Convenience Store Concepts
Aldi Launches a Virtual Convenience Store Called Aldi Express
Updated Fresh Food Lines
One Stop Refreshes its Product Range to Offer Healthier and Fresher Items
Beauty Retailing Expansions
Revolution Beauty Joins Amazon Distribution
Multi-Brand Shopping Hubs
Boohoo Opens the Boohoo Marketplace for Easy Access to Over 150 Brands
Virtual Retail Solutions
Simbe's Store Intelligence™ Solutions Provide Results on a Global Scale
Ultra-Green Deadstock Stores
The Kisarazu Concept Store is Deeply Rooted in Sustainable Practices
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Digital Diversified Beverage Programs
Diverse Powered Brands Provides Online Operations Solutions
3D Asset-Focused Retail Solutions
Best Home Furnishings Works with 3D Cloud on New Shopping Tools