The Perfume Shop and L’Oréal Debuted a Multi-Brand Refill Setup
Laura McQuarrie — November 28, 2023 — Eco
References: premiumbeautynews
More and more perfume brands are helping consumers to replenish their favorite fragrances and reuse beautiful bottles with refillable systems, and The Perfume Shop and L’Oréal recently debuted the first multi-brand perfume refill station in the UK. This in-store refill station is located within The Perfume Shop’s Victoria Centre, Nottingham store and it's a place where shoppers can replenish scents from brands like YSL, Prada, Lancôme, Armani and Mugler.
Bottles 30ml and larger from the selected brands can be replenished at the fragrance station, and for their efforts, consumers will be rewarded with 29% in savings.
According to The Perfume Shop, the demand for refillable fragrances is growing and this in-store station helps to make them more accessible. At the base of the units, there is also a dedicated spot for recycling.
Bottles 30ml and larger from the selected brands can be replenished at the fragrance station, and for their efforts, consumers will be rewarded with 29% in savings.
According to The Perfume Shop, the demand for refillable fragrances is growing and this in-store station helps to make them more accessible. At the base of the units, there is also a dedicated spot for recycling.
Trend Themes
1. Refillable Fragrances - Perfume brands are offering refillable systems to help consumers replenish their favorite fragrances and reuse bottles.
2. Multi-brand Refill Stations - The Perfume Shop and L’Oréal introduced the first multi-brand perfume refill station in the UK, providing a convenient location for shoppers to replenish scents from various brands.
3. Growing Demand for Refillable Fragrances - The increasing demand for refillable fragrances is driving the development of in-store refill stations, making them more accessible to consumers.
Industry Implications
1. Perfume - The perfume industry is embracing the concept of refillable fragrances, offering opportunities for brands to innovate and cater to environmentally conscious consumers.
2. Retail - The introduction of multi-brand refill stations in retail stores presents a disruptive innovation opportunity to enhance the shopping experience and promote sustainability.
3. Beauty - The beauty industry can capitalize on the growing demand for refillable fragrances by developing innovative packaging solutions and collaborating with perfume brands on refill initiatives.
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