Australia Post is Trialling eCommerce Pop-Ups at Post Offices
Alyson Wyers — December 22, 2015 — Business
References: auspost.au & springwise
While some brands are choosing to exist solely online, the Australian postal service is offering temporary ecommerce storefront opportunities. Australia Post is trialling ecommerce pop-ups during the holiday season to give shoppers an in-person experience. This is in an effort to bring mail services into the digital age.
Small online businesses will be able to establish their own ecommerce storefront within post offices through this period. The digital shopping centers will feature shelved product samples, promotional staff and screens that allow consumers to place orders in-store. Their point of sale systems also enable customers to both purchase and arrange delivery postage of their items at the same time. This is perfect for those looking to mail their Christmas gifts this year.
Small online businesses will be able to establish their own ecommerce storefront within post offices through this period. The digital shopping centers will feature shelved product samples, promotional staff and screens that allow consumers to place orders in-store. Their point of sale systems also enable customers to both purchase and arrange delivery postage of their items at the same time. This is perfect for those looking to mail their Christmas gifts this year.
Trend Themes
1. Temporary Ecommerce Storefronts - Creating temporary pop-up eCommerce stores in physical locations enables online retailers to offer customers an in-person shopping experience.
2. In-store Digital Shopping Centers - Integrating screens and point-of-sale systems in post offices allows customers to place orders and arrange delivery postage in-store, bridging the gap between online and offline shopping.
3. Online Retailers Partnering with Postal Services - Collaborations between online retailers and postal services, such as Australia Post, open up opportunities for brands to reach new customers and enhance their distribution networks.
Industry Implications
1. Ecommerce - Temporary eCommerce storefronts and in-store digital shopping centers present innovative opportunities for online retailers to expand their customer base and provide a seamless shopping experience.
2. Postal Services - Partnering with online retailers to offer temporary pop-up eCommerce stores within post offices enables postal services to stay relevant in the digital age and diversify their revenue streams.
3. Retail - The integration of online and offline channels through temporary pop-up stores in post offices creates disruption in the retail industry by offering customers a unique shopping experience and increasing convenience.
3.8
Score
Popularity
Activity
Freshness
