Topologie Opens Up a London Store Nestled in Shoreditch
Amy Duong — November 14, 2024 — Art & Design
References: eu.topologie
Topologie, a French accessories brand has kicked off its expansion process with the inaugural global retail breach into the UK. Nestled on Dray Walk in Shoreditch is the brand's new flagship store. The brand launched in 2018 when a group of rock climbers from France and Japan joined forces.
The progressive notion reigned from fusing the core functionality of claiming gear with design-centric approaches of Franco-Japanese fashion. From this, the brand was born and offers impressive products ranging from bags, accessories, straps, and more. The store follows the same idea as it is designed with various pegboards and scaffold-aesthetic structures that showcase visual merchandising selections. The products continue through the rows of storage found under counters.
Image Credit: Topologie
The progressive notion reigned from fusing the core functionality of claiming gear with design-centric approaches of Franco-Japanese fashion. From this, the brand was born and offers impressive products ranging from bags, accessories, straps, and more. The store follows the same idea as it is designed with various pegboards and scaffold-aesthetic structures that showcase visual merchandising selections. The products continue through the rows of storage found under counters.
Image Credit: Topologie
Trend Themes
1. Functionality-driven Fashion - The blending of rock climbing gear functionality with high fashion aesthetics presents a new standard in versatile, durable, and stylish accessories.
2. Visual Merchandising Innovations - Using pegboards and scaffold structures in the store design offers a unique way to display products, creating an interactive shopping experience.
3. Global Retail Expansions - The international move from France to the UK signifies a growing trend among niche brands to expand their physical presence in global markets.
Industry Implications
1. Fashion Accessories - The convergence of functional gear and fashion in accessories can redefine utility-focused style for consumers.
2. Retail Design - Incorporating industrial aesthetics into store layouts opens new avenues for experiential retail environments that engage customers.
3. Outdoor Gear - Bringing performance-driven designs into everyday fashion accessories introduces a fresh market segment for outdoor gear manufacturers.
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