Various Associates Designs a DJI Store in Shenzhen
Amy Duong — September 4, 2024 — Art & Design
Chinese interior design studio Various Associates has finished a DJI store location in Shenzhen, China. It is defined by its irregular pyramid-shaped structure and is nestled on the OCT Harbour shorelines. It is developed to reflect the company's latest technology. It features spaces for product displays, customer service areas, an event space across the span of four floors, a gallery, and a public park dubbed DJI Oasis which is meant for drone flights.
The studio shares, "We hope to solve the problems of site mobility and sun exposure through a holistic program, and simplify the visual complexity of the interior walls and window sills, while retaining the original geometric aesthetics of the site architecture. The newly added 'interior skin' filters the sunlight, casting unique daylight patterns throughout the day, creating a sense of outdoors."
Image Credit: SFAP
The studio shares, "We hope to solve the problems of site mobility and sun exposure through a holistic program, and simplify the visual complexity of the interior walls and window sills, while retaining the original geometric aesthetics of the site architecture. The newly added 'interior skin' filters the sunlight, casting unique daylight patterns throughout the day, creating a sense of outdoors."
Image Credit: SFAP
Trend Themes
1. Geometrically Inspired Retail Spaces - Unique architectural designs like irregular pyramid-shaped structures are transforming traditional retail environments, providing an immersive and visually striking customer experience.
2. Integrated Multi-functional Retail Areas - Retail spaces are diversifying their functionalities to include product displays, event spaces, and public parks, creating versatile environments that cater to various consumer activities.
3. Interior Light Management Innovations - By incorporating elements like the 'interior skin' that filters sunlight, retailers are enhancing natural lighting within their stores to create dynamic and appealing indoor atmospheres.
Industry Implications
1. Retail Architecture - Innovative architectural designs and structures are crucial for retailers seeking to enhance the shopping experience and differentiate their physical stores.
2. Interior Design - Advanced interior design techniques are revolutionizing the way natural light is utilized in retail spaces, contributing to more engaging and pleasant customer environments.
3. Consumer Electronics Retail - Consumer electronics retailers are increasingly focusing on creating multifunctional spaces and interactive environments to better showcase their technology and engage customers.
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