Rite Aid's HealthSpot Stations Provide Instant Medical Consultations
Laura McQuarrie — April 7, 2015 — Marketing
References: healthspot.net & darkdaily
The travel and time that goes into visiting doctors and collecting prescriptions is much less of a hassle thanks to Rite Aid's HealthSpot kiosks. These in-store telemedicine stations are now being tested in Ohio, providing a way for patients and medical professionals to connect in a secure environment. Patients are able to sit down in an enclosed booth and speak directly with a certified physician via video conference for a session that will cost between $60 and $80. In total, these consultations tend to last about 15 minutes, which also cuts down on time spent waiting to see a medical professional.
As well as two-way cameras, these stations are also equipped with tools like blood pressure cuffs and stethoscopes, which are operated by the patient with any guidance as needed. Most commonly, concerns like the cold, flu, skin issues, allergies and earaches are dealt with.
As well as two-way cameras, these stations are also equipped with tools like blood pressure cuffs and stethoscopes, which are operated by the patient with any guidance as needed. Most commonly, concerns like the cold, flu, skin issues, allergies and earaches are dealt with.
Trend Themes
1. Telemedicine Kiosks - Rite Aid's HealthSpot stations have created a new trend in telemedicine that provides instant medical consultations and fosters the growth of telemedicine startups.
2. In-store Healthcare - The trend towards in-store healthcare is becoming popular, leading to opportunities for retailers and pharmacies to integrate healthcare into their existing business models.
3. Patient Empowerment - Telemedicine kiosks are giving patients more control and awareness of their healthcare needs, leading to potential opportunities for patient-centered healthcare innovations.
Industry Implications
1. Retail - Retailers like Rite Aid and Walgreens are innovating by offering healthcare services in their stores, creating a new intersection between retail and health industries.
2. Telemedicine - Telemedicine startups are taking advantage of the growing trend towards remote healthcare services, with Rite Aid's HealthSpot stations serving as a model for new innovative solutions.
3. Healthcare - Rite Aid's HealthSpot stations are providing an avenue for integrating technology and healthcare in innovative and disruptive ways.
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