A Target in Chicago is Set to Serve Alcohol In-Store to Shoppers
References: chicagobusiness & latimes
A Target currently being built in Chicago is set to be the first retail store of the chain to offer a fully stocked bar to consumers while they shop. The store has allegedly applied for two city licenses to be able to serve alcohol and sell packaged liquor.
Shoppers running errands picking up anything from toiletries to clothes and groceries can now enjoy a cocktail while they shop as well as be able to purchase liquor in-stores. This will most likely entice shoppers to stick around longer while they spend, and even find the experience more enjoyable with a beverage in hand. This is a great example of retailers finding a way to make consumers feel more at ease while they shop.
Shoppers running errands picking up anything from toiletries to clothes and groceries can now enjoy a cocktail while they shop as well as be able to purchase liquor in-stores. This will most likely entice shoppers to stick around longer while they spend, and even find the experience more enjoyable with a beverage in hand. This is a great example of retailers finding a way to make consumers feel more at ease while they shop.
Trend Themes
1. Retail-store Bars - The trend of retail stores offering fully stocked bars to consumers while they shop creates opportunities for increased customer engagement and longer shopping trips.
2. In-store Liquor Sales - The trend of retail stores selling packaged liquor in addition to serving alcohol in-store offers convenience and one-stop shopping for customers, disrupting traditional liquor stores.
3. Enhanced Shopping Experience - Creating a more enjoyable and relaxed atmosphere for shoppers by offering cocktails while they shop provides a disruptive innovation opportunity for retailers to differentiate themselves and attract more customers.
Industry Implications
1. Retail - The retail industry can capitalize on the trend of retail-store bars and in-store liquor sales to enhance customer experiences and drive sales.
2. Food and Beverage - The food and beverage industry can benefit from the trend of retail-store bars by providing unique beverage options and partnering with retail stores to increase product visibility and sales.
3. Hospitality - The hospitality industry can explore opportunities to collaborate with retail stores in offering cocktail-serving retail experiences, creating new revenue streams and enhancing customer satisfaction.
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