Unexpected partnerships often yield the best results, and this is definitely true when it comes to boozy brand collaborations.
These collaborations can happen across many different fields, from fashion to technology. Take, for instance, the Heineken x Lowdi x Ed Banger speaker box. The box, which features a built-in speaker, contains a specially-designed bottle of Heineken by Ed Banger for the brand's 140 anniversary. This collaboration is an inventive way to sell not only beer, but an entire entertainment system -- because isn't that what drinking beer is really all about?
Another example is Stella Artois: the brand opened up a pop-up shop in collaboration with men's retailer Gostyle, just in time for father's day! Guests could peruse merchandise while enjoying a beer tasting and snacks.
18 Boozy Brand Collaborations
18
Bluetooth Beer Boxes
The Heineken x Lowdi x Ed Banger Speaker System Provides Music and Libations
17
Customized Drink Campaigns
Jamie Oliver & Bacardi Are Hosting Cocktail Request Week on Drinks Tube
16
Cereal-Inspired Wheat Beers
This Craft Brewery Beer is Branded with the Iconic Wheaties Logo
15
Mythic Craft Brew Bottles
The Screaming Banshee Brew is Made by the Irish Craft Brewery Co
14
Signal-Blocking Beer Coolers
Polar Cell Phone Nullifier Ensures Full Attention Devoted to Company
13
Art-Infused Beer Label Makeovers
The Summit Brewing Company Showcases Charming New Packaging
12
Kicky Beverage Cans
Jim Beam's Special World Cup Drink Packaging Celebrates Soccer
11
Blank Canvas Wine Bottles
The 'Bare Bottle' Project Brings Together Artists and Famous Winemakers
10
Soviet-Inspired Booze Branding
The ABSOLUT Moscow Bottle Design Shows National Pride
9
Whisky Bottle Turntables
The Whisky Cask Sondek Turntable Is a Collaboration of Linn and HP
8
Acrobatic-Like Whiskey Sets
The Limited Edition Whiskey Serving Items Stands in Perfect Balance
7
Booze-Infused Wing Menus
The Buffalo Wild Wings Eatery & Boston Beer Company Launch a Boozy Menu
6
Gin Cocktail Desserts
Sipsmith and Jude's Collaborate on a Gin and Tonic Ice Cream
5
Demonic Anniversary Ales
This Rogue Ales Hellboy Brew is a Collaboration with Dark Horse Comics
4
Record Label Beer Bottles
The Ed Banger Records x Heineken 140th Anniversary Bottles are Brazen
3
Crossover Luxury Tequilas
Patron and Lalique Team Up to Create a $7,500 Bottle of Tequila
2
Repurposed Pool Water Vodka
This Vodka Collaboration Between Digdeep and Conca Uses Pool Water
1
Aerial Beer Deliveries
The Oppikoppi Music Festival Will Have Beer-Delivering Robots
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Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Non-Alcoholic Mocktail Launches
Molson Coors Taps Naked Life for its New Non-Alcoholic Expansion
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Rapper-Launched Canned Cocktails
Ini Archibong Designs Gin & Juice Can by Snoop Dogg & Dr. Dre
Beer Can Matchmakers
Voodoo Ranger's TallBoysOnly Matches Beer Lovers to Tall Cans
Beer Insurance Policies
HeineCare by Heineken Protects UK Football Fans Against Spills
Collaborative Lifestyle Collections
Tekla and Birkenstock Join Forces on a New Collection
Gaming-Influenced Beer Fridges
Heineken 0.0 Presents the Gaming Fridge to Keep Things Cool
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Collaborative Basketball-Legend Cognacs
Hennessy x LeBron James Debut a Limited-Edition V.S Bottle
Curated Pit-Crew-Inspired Jackets
Heineken Introduced a Custom Racing Jacket for F1 Fans
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Beer-Branded Ambient Collections
The One of These Days x Pabst Blue Ribbon Capusle Just Launched
Beer-Branded Music Sharing Devices
The Conceptual 'Hei-Five' Connects Strangers Over Music
Digital Beer-Pouring Fireplaces
Miller Lite's YuleLager is Limited-Edition and Festive
Beach Nostalgia Capsules
Duvin Design & Pabst Blue Ribbon Present 'Relax with Pabst' Capsule
Beer-Proof Ponchos
Heineken's Pint-cho Protects Sports Fans from Spilled Beer
Seltzer-Inspired Fashion Collections
1987label and Truly Hard Seltzer Have Joined Forces
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Urban Bottle Sustainable Initiatives
Heineken Presents Fields Green With Grass, Not Glass
Refreshing Streetwear Collabs
Lipton Iced Tea x Cruel Pancake Dropped 90s-Inspired Summer Styles
Refreshed Boozeless Beverage Ranges
Liquid Intelligence Zero-Proof Line Introduces aēlo
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Collaboration Drink Ranges
Potbelly Craft Refreshers Were Made with the Tractor Beverage Company
Autumnal Collaboration Cocktail Recipes
Jack Daniel’s and Inch's Cider Partnered for a New Drink
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Single-Serve Cocktail Collabs
Mr Lyan x Whitebox Shares Canned Cocktails from a Top Bartender
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Sporty Collaborative Streetwear Capsules
Palace and Stella Artois Join Forces Again on a Capsule
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Beer-Paired Noodle Cups
Nissin Created a Guide to Pairing Cup Noodles and Beer for Oktoberfest
Bar-Quality Canned Cocktails
Wonderland Cocktails Launched Five New Canned Refreshments
Beer-Branded Music Platforms
Coors Light is Introducing the Chill Amplified Platform
Elegant Colored Glassware Collections
Estelle Colored Glass & Simply Beverages Join Forces
Fizzy Vodka Crossover Cans
Absolut Vodka & Sprite Launches Across the UK in 12-Count Boxes
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Abstract Artwork Champagne Branding
Dom Pérignon and Jean-Michel Basquiat Partnered for Packaging
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Beer-Infused Hot Sauces
Miller High Life and Hot N Saucy Collabored on Dive Bar Hot Sauce
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Indulgent Vodka Seltzers
PLAY HARD Seltzers Speak to a New Generation of Style & Flavor Seekers
Entrepreneur-Made Non-Alcoholic Cans
Bonang Matheba Shares the New Non-Alcoholic Nectar Rosé Cans
Design-Forward Gin Partnerships
Tanqueray Nº TEN Embarks on a Collaboration with Tastemakers
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Non-Alcoholic Advent Boxes
Søbr Market Curated Three Festive Boxes Featuring Alcohol Alternatives
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Actor-Approved Non-Alcoholic Beers
Bero Brewing Was Created by Tom Holland with Less Than 0.5% ABV
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Collaboration QSR Canned Cocktails
The Shake Shack x ONLY™ Beverages Boozy Fifty/Fifty is Low-Cal
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Star-Shaped Ice Cubes
Heineken Laos' Beer Ice Cubes are 20% Colder Than Ordinary Frozen Ice Cubes
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Collaborative Stealthy Wireless Earbuds
KITH Joins Bose on an Ultra Open Earbud Design
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Football Team-Themed Beers
Aberdeen Football Club and Fierce Beer Collaborated on a Libation
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Footballer-Backed Audio Campaigns
Bowers & Wilkins and David Beckham Partnered for a New Campaign
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Boozy Christmas Cocktail Packs
The Wonderland 12 Cocktails of Christmas is Available from BrewDog
Sports-Themed Wine Campaigns
Stella Rosa Wines Targets Female College Students with New Campaign
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
Comic-Inspired Soda Cans
Marvel and Coca-Cola Join on the Heroes Captivating Can Designs
Californian Canned Cocktails
Cali Cocktails Share the Taste of Agave Wine and Crisp Carbonation
Party-Ready Mini Cocktails
The Drinks Bureau Makes Fun, Playful 10% ABV Cocktails in 150ml Cans
RTD No-Alcohol Cocktails
!MPROV Booze-Free Cocktails Take the Work Out of Mixing Quality Drinks
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Co-Branded Beer Cases
Laker Beer is Offering Piller's Discounts in CPG Beer Cases
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Eye-Catching Low-Calorie Beers
Lowrise Unveils a New Low-Calorie Beer Product to Entice Shoppers
Internationally Inspired Low-ABV Cocktails
Spirited Brands is Introducing Soke and Soula
Star-Shaped Beer Ice Cubes
Heineken Laos Creates its own Beer Ice Cubes with Slow Melting
Hard Soft Drink Refreshments
Bottlegreen Vodka Spritz Was Created with Edwards 1902
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Boozy Backyard Games
Beer Darts is an Engaging Spin on Traditional Backyard Games
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Co-Branded Conversation Cards
Baileys Chocolate Liqueur & The Skin Deep Created Connection Cards
Bourbon-Specific Snacks
The Sweetery's Bourbon Buddies Enhance the Drinking Experience
Artistic Vodka Bottle Designs
Vodka by Saintwoods and Slumpy Kev Partner for an L.A. Exhibit
Easy-Drinking Rosé Beers
Carlsberg 1664 Rosé Blends Wheat Beer with Peach, Red Berries and Spice
Diverse Beverage Partnerships
LibDib Integrates Diverse Powered Brands to Boost Inclusivity
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Canned Coffee Liqueur Beers
VIVIR Tequila and SALT Beer Factory Partnered for the Café Stout
Soda-Inspired Sneaker Designs
The Wolverine Y Jarritos Trade Wedge Boot is Playful and Exclusive
Non-Alcoholic Craft Beer Initiatives
Kit NA Brewing Launches Have a Kit, Share a Kit
High-End Spirit Canned Drinks
The Cîroc Red Berry Sparkling Vodka Drink Adapts to Growing Demand
Richly Flavored Beer Brandys
This Collaborative Beverage Offers An Appealing Blend Of Flavors
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Hip Hop-Honoring Exclusive Campaigns
Hennessy and cHIP sHOP Join Forces on a New Campaign
Alcohol-Free Subscription Partnership
Kit NA Brewing Partners with HelloFresh for Deliveries
Updated Cider Packaging
Heineken Ireland Partners with The Otherly to Redesign its Apple Ciders
Bar-Quality Canned Martinis
Crystal Head is Sharing Its Own Take on Classic Cocktails
Collaborative Music-Inspired Bar Menus
HIMKOK and Sony Music Norway Partnered for a New Menu
Non-Alcoholic Brew Boxes
Brooklyn Brewery's Special Effects Variety Pack Features a New NA Brew
Social Connection Campaigns
Beavertown Brewery's Is This Seat Taken? Campaign Unites Strangers
Eco-Friendly Alcohol Bottles
This Bacardi Glass Spirits Bottle Was Created with Hrastnik1860
Bar-Quality Canned Cocktails
The Wonderland Canned Cocktails from BrewDog Come in Five Flavors
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Anithero Collectible Boxes
CNC x Heineken Silver Releases The Best Bubs Box
Collaborative Alcohol-Free Brands
Powell Brewery Taps Downlow for a New Non-Alcoholic Beer Brand
Honey Wine Hard Seltzers
Citrus Mead Vodka Seltzer is a Collab Between a Winery & Distillery
QSR Chicken-Themed Drinkware
The KFC x Corkcicle Collab Features Three Limited Edition Items
Approachable Sparkling Wines
Wha Gwan Glidin Comes Packaged in Beer Bottles
Extra-Large Bulk-Size Beers
Pabst Blue Ribbon is Unveiling a New 180-Pack for its Beers
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Beverage-Focused Esports Deals
Ghost Gaming is Set to Introduce Sly to a New Esports Audience
Collaboration Scottish Soda Cocktails
The Funkin Irn-Bru Vodka Martini Has 5% ABV
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Non-Alcoholic Beer Deals
Athletic Brewing Company is the Non-Alcoholic Partner of Arsenal F.C.
Collaborative Beer Lineups
Goose Island Beer Co. Debuts a Collaboration with Two Distilleries
Five-Year Manufacturing Agreements
Flow Beverage Corp. Partners with BeatBox Beverages
Brewery-Backed Dog Merchandise
BrewDog Launches a Dog Collection for International Dog Day
Efficiency-Enhancing Craft Beverage Software
Ekos and GoTab Enter a Strategic Partnership
Ready-to-Pour Cocktail Gifts
The Deko Cocktails Gift Box Pairs Signature Serves with Garnishes
Surfing-Centric Podcast Series
This Podcast Was Created By 805 Beer and the World Surf League
University Team-Supported Beverage Partnerships
GoodDays Partners with Kennesaw State University
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Prideful Cider Retail Kits
These Strongbow Pride Kits Help Retailers Get Ready for the Event
Affordable Summery Ciders
Strongbow Strawberry Comes in Cans and Bottles to Suit Any Occasion
Home Relaxation Beer Promotions
This Abbot Ale Promotion Encourages Cozy Nights at Home
Sporty Party Punches
Beatbox Beverages' Partner Series Features a Legendary University Mascot
Light American Canned Beers
The American Rebel Brand Expands into the Beer Industry
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages