Mr Lyan x Whitebox Shares Canned Cocktails from a Top Bartender
Laura McQuarrie — November 9, 2023 — Lifestyle
References: whiteboxcocktails & instagram
The Mr Lyan x Whitebox Cocktail Selection is a collaboration between UK canned cocktail company and Ryan "Mr Lyan" Chetiyawardana, the world’s most awarded bartender. In the collection, adults will find three iconic Mr Lyan cocktails in a convenient, ready-to-pour 100ml format: the Beeswax Old Fashioned, Stonewashed Cosmo and Bulletproof Espresso Martini.
Beeswax Old Fashioned puts a fresh spin on the classic Old Fashioned cocktail by using Mr Lyan's own Scotch Whisky and his decade-old method of aging the cocktail in beeswax. Stonewashed Cosmo offers a different take on a classic martini but made with cranberry rosé, limestone and champagne bitters. Rounding out this sophisticated cocktail trio is the Bulletproof Espresso Martini, prepared with unique additions like salted butter and coffee husk bitters.
Beeswax Old Fashioned puts a fresh spin on the classic Old Fashioned cocktail by using Mr Lyan's own Scotch Whisky and his decade-old method of aging the cocktail in beeswax. Stonewashed Cosmo offers a different take on a classic martini but made with cranberry rosé, limestone and champagne bitters. Rounding out this sophisticated cocktail trio is the Bulletproof Espresso Martini, prepared with unique additions like salted butter and coffee husk bitters.
Trend Themes
1. Collaborative Single-serve Cocktails - The collaboration between Mr Lyan and Whitebox showcases a range of expertly crafted canned cocktails, presenting new opportunities for collaborative beverage creations.
2. Convenience in Ready-to-pour Cocktails - The 100ml format of the Mr Lyan x Whitebox Cocktail Selection offers a convenient way for consumers to enjoy expertly crafted cocktails on the go, highlighting a growing demand for portable beverage options.
3. Innovative Cocktail Ingredients - The inclusion of unique ingredients such as beeswax, coffee husk bitters, and limestone in the Mr Lyan x Whitebox Cocktail Selection opens up possibilities for experimenting with innovative flavors and techniques in the cocktail industry.
Industry Implications
1. Canned Beverage Industry - The collaboration between Mr Lyan and Whitebox in creating canned cocktails introduces a new avenue for growth and innovation in the canned beverage industry.
2. Ready-to-drink (RTD) Market - The convenience and portability of the Mr Lyan x Whitebox Cocktail Selection cater to the rising demand for ready-to-drink options, presenting opportunities for brands to tap into the expanding RTD market.
3. Craft Cocktail Creation - The inclusion of unique ingredients and techniques in the Mr Lyan x Whitebox Cocktail Selection showcases the potential for innovation and creativity in the craft cocktail industry.
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