The 'Bare Bottle' Project Brings Together Artists and Famous Winemakers
Katherine Pendrill — July 22, 2015 — Art & Design
References: barebottle & designtaxi
'Bare Bottle' is a new project that connects famous winemakers with local artists and helps them collaborate on a line of limited edition wines. The idea behind the project is to give artists and designers a new kind of canvas for showcasing their work, while also helping wineries brand their products.
The Bare Bottle project operates by connecting famous winemakers with appropriate designers. The artists are then presented with a blank wine bottle, which becomes the canvas for their creations. Once the designs have been approved, Bare Bottle will produce a limited run and reveal the collaboration publicly. The new releases are available on a first-come, first-served basis.
To date, the process has produced two limited-edition batched of wine and plans are already underway for future batches.
The Bare Bottle project operates by connecting famous winemakers with appropriate designers. The artists are then presented with a blank wine bottle, which becomes the canvas for their creations. Once the designs have been approved, Bare Bottle will produce a limited run and reveal the collaboration publicly. The new releases are available on a first-come, first-served basis.
To date, the process has produced two limited-edition batched of wine and plans are already underway for future batches.
Trend Themes
1. Artistic Collaboration in Wine Label Design - The 'Bare Bottle' project brings together artists and famous winemakers to collaborate on limited edition wine labels, providing an opportunity for innovative and eye-catching designs.
2. Branding Through Unique Wine Packaging - The 'Bare Bottle' project offers wineries a new way to brand their products by providing a blank canvas for artists to showcase their work, creating a disruptive innovation opportunity in the wine packaging industry.
3. Limited Edition Wine Releases - The 'Bare Bottle' project produces small-batch, limited edition wines in collaboration with artists and famous winemakers, tapping into the trend of exclusivity and collectability in the wine industry.
Industry Implications
1. Wine Packaging - The 'Bare Bottle' project introduces a disruptive innovation opportunity in the wine packaging industry by offering a unique canvas for artistic collaboration in label design.
2. Fine Art and Design - The 'Bare Bottle' project connects local artists with famous winemakers, creating an opportunity for fine art and design to intersect in the creation of limited edition wine labels.
3. Wine Industry - The 'Bare Bottle' project brings together artists, designers, and winemakers, offering an opportunity for the wine industry to explore innovative and collaborative approaches to branding and product differentiation.
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