VIVIR Tequila and SALT Beer Factory Partnered for the Café Stout
Michael Hemsworth — October 29, 2024 — Lifestyle
References: vivirtequila & retailtimes
VIVIR Tequila and SALT Beer Factory have announced a new partnership product -- the Café Stout -- that will provide consumers with a decidedly rich and silky refreshment to enjoy this winter. The canned libation is inspired by the rich flavors of Mexican cuisine with notes of authentic Mexican agave in the mix alongside the classic flavor of coffee with the smooth, malty body of a stout beer. Coming in with a 7% ABV, the stout is brewed by the SALT Beer Factory with VIVIR Café VS coffee liqueur in the mix and will be available in the UK starting November 11, 2024 for £4 per can.
VIVIR Tequila Co-Founder Paul Hayes commented on the Café Stout with the SALT Beer Factory saying, "We’re excited to bring together the worlds of premium tequila and craft beer in such a creative way. The Café Stout celebrates the craftsmanship of both VIVIR and SALT, resulting in a unique drink that we can’t wait for customers to try."
VIVIR Tequila Co-Founder Paul Hayes commented on the Café Stout with the SALT Beer Factory saying, "We’re excited to bring together the worlds of premium tequila and craft beer in such a creative way. The Café Stout celebrates the craftsmanship of both VIVIR and SALT, resulting in a unique drink that we can’t wait for customers to try."
Trend Themes
1. Canned Coffee Alcohol Beverages - Blending coffee liqueurs with traditional brews creates niche, ready-to-drink alcoholic options for adventurous consumers.
2. Tequila-infused Beers - Inferring new flavor profiles with tequila infusions significantly broadens the appeal for both spirits and beer categories.
3. Fusion Craft Beers - Craft breweries exploring collaborations with spirits brands to create hybrid beverages can draw attention from curious drinkers.
Industry Implications
1. Alcoholic Beverage Industry - Expanding product lines to include inventive combinations like coffee stout tequilas can attract a diverse audience looking for unique drinking experiences.
2. Specialty Coffee Market - Leveraging premium coffee components within alcoholic drinks opens new avenues in the specialty coffee sector to reach liquor enthusiasts.
3. Canned Beverage Market - The growth of canned beverages featuring sophisticated flavors offers an accessible luxury item aligning with convenience trends.
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