Alcohol is one of those products that will always sell itself, but the trick is to make sure your particular brand stands out in a sea of competitors and since tons of people are on Facebook, Twitter, Instagram or elsewhere online, fun beer social media campaigns are a great way to catch the eyes of a young audience.
A lot of the time, beer is branded to go hand-in-hand with fun social activities which comes naturally to social media because of the interactivity it enables. With Twitter alone, some of these examples show that doing something as following an account, using a specific hashtag or tweeting at another user can reward social media users with interesting things like money, knit sweaters or best of all, beer.
26 Social Media Beer Campaigns
From Social Media Drinking Games to Digital Detox Beer Campaigns:
Laura McQuarrie — Jun 13, 2014 — Marketing
26
Spontaneous Party Campaigns
Heineken's Social Media Twitter Campaign Makes Holiday Parties Better
25
Instagram-Like Beer Ads
The Shiner Bock Campaign Focuses on Fun Everyday Moments
24
Digital Detox Beer Campaigns
This Amstel App Rewards People Who Stay Away from Their Smartphones
23
Bribing Social Campaigns
This Newcastle Brown Ale Twitter Campaign Will Pay You $1 for Following
22
Intentionally Awful Ads
Newcastle Brown's Beer Ad Campaign Wants to Badly Photoshop You into an Ad
21
Immersive Beer Campaigns
Heineken's 'The Guest of Honor' Production is Designed to Go Viral
20
Beer-Gifting Apps
Budweiser's Buds for Buds App Lets You Send Out a Beer for Friends
19
Talking Beer Billboards
Shock Top Brewing Co. Made This Interactive Talking Beer Ad
18
Fan Photo Beer Commercials
This Miller Lite Commercial Uses Facebook and Twitter Images from Fans
17
Social Media Story Charts
The Amstel Light Facebook Life Infographic Provides a Timeline
16
Intoxication-Activated Social Apps
The LIVR App Only Works When the User is Under the Influece
15
Scannable Beer Labels
Digital IPA Offers a QR Code That Takes Drinkers to Brewing Instructions
14
Lottery Beer Taps
Carlsberg Turned Bar Taps into Controllers for an Interactive In-Pub Game
13
Socially Connected Drinks
Bottoms Up to the PromoJam Social Media Cocktail Handbook
12
Customer-Controlled Happy Hours
The Carlsberg HappyBeerTime Stint Revamps the Drinking Experience
11
Social Media-Incorporated Cups
The Budweiser Buddy Cup Sends a Friend Request with Every Cheers
10
Social Game Shows
Hobgoblin's the Wheel of Misfortune Mischievously Celebrates Halloween
9
Virtual Vodka Visuals
The Absolut Blank App Converts Your World into a Colorful Canvas
8
Social Media Suds
Buy a Round of Beer for Your Twitter Friends with Tweet-A-Beer
7
Social Media Tribute Beers
The BrewDog #Mashtag Beer was Created by Twitter and Facebook Users
6
Phone-Trapping Beer Glasses
The 'Offline Glass' Forces You to Choose Between Your Phone or Beer
5
Social Media Cab Services
Smirnoff Guardians Provides a Safe Ride Home
4
Headbanging Beer Campaigns
This Kingfisher Premium Promotion Rewarded Headbangers With Beer
3
Social Media Drinking Games
Sh*tFacedbook Brings Networking Straight to Your Liver
2
Smartphone-Displaying Cups
The 'Cell Phone Holder Party Cup' Displays Your Device While You Drink
1
Drink-Focused Location Apps
Share What You’re Drinking and Where With the Elixr App
Related Ideas
Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Exclusive Olympic Beer Sponsors
Michelob ULTRA Backs Team USA at the Olympic and Paralympic Games
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Beer Can Matchmakers
Voodoo Ranger's TallBoysOnly Matches Beer Lovers to Tall Cans
Beer Insurance Policies
HeineCare by Heineken Protects UK Football Fans Against Spills
Beer Enthusiast Campaigns
Yard House Searches for its Chief Beer Officer Amongst Fans
Gaming-Influenced Beer Fridges
Heineken 0.0 Presents the Gaming Fridge to Keep Things Cool
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Beer-Branded Music Sharing Devices
The Conceptual 'Hei-Five' Connects Strangers Over Music
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Zero Alcohol Functional Beer
The Sleeman Zero+ Boasts the Added Benefits of Electrolytes
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Next-Gen Drinking Games
Almost Friday Features Four Mini-Games for Adults & Beer Can-Shaped Cards
Beer-Proof Ponchos
Heineken's Pint-cho Protects Sports Fans from Spilled Beer
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Olympic-Themed Beer Campaigns
The Corona Cero 'For Every Golden Moment' Celebrates Paris 2024
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Urban Bottle Sustainable Initiatives
Heineken Presents Fields Green With Grass, Not Glass
Reactive Fan-Based Football Campaigns
Coors Light Launched a New 'Coors Light Coors Light' Spot
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Drinker-Specific Sunscreens
Beavertown Brewery Made a Sun Care Product for Beer Drinkers
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Cooling Beer Cubes
The Beer Cubes Tray by Miller Lite Cools Beer Without Watering It Down
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AI Social media Management
Social360 Offers a Streamlined Solution to Stay Ahead of the Curve
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Beer-Branded Music Platforms
Coors Light is Introducing the Chill Amplified Platform
Adult Content-Themed Beers
Lauren Beers Debuts 'OnlyCans' to Promote Her Pub to Local Customers
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Country Music Songwriting Contests
Busch Light Fans have the Chance to Inspire a BRELAND Song
Refreshing Non-Alcoholic Beers
Firestone Walker Brewing Company Has Launched 8ZERO5
Music Ticketing Campaigns
Coors Light Introduces 'Fix Tixflation' for Music Entertainment
Ultrasonic At-Home Beer Dispensers
The Guinness MicroDraught 2.0 Elevates Beer Drinking
Dry January Beer Launches
Blue Moon Supports Dry-Back January with New Launch
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Cross-Country Beer Trains
The Coors Light Chill Train Invites Passengers Aboard with CGI
Branded Electric Vehicle Beers
The Tesla CyberBeer is Limited-Edition and Elegantly Packaged
Fun-Focused Festival Phones
The Brahma Phone is a Pared-Back Device for a Worry-Free Experience
Feel-Good Beverage Campaigns
Swoon's Bestie Campaign Spotlights "Beverages That Love You Back"
Beer-Branded Disposable Cameras
The Retrospekt x PBR Single-Use 35mm Film Camera is Nostalgic
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Non-Alcoholic Fruit Seltzers
The Boston Beer Company Unveils a New Non-Alcoholic Line
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Alcohol Alternative Campaigns
Free AF's Campaign Normalizes Choosing Non-Alcoholic Cocktails
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Non-Alcoholic Electrolyte Cocktails
SMASHD Captivated Millennials & Gen Z with Its Debut Campaign
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Eclipse-Inspired Beer Campaigns
DAVID Miami Creates the Global Corona Lime Light Campaign
Moderated Drinking Campaigns
Gordons' Mix It Up Normalizes Choices Like Gordon’s Pink 0.0%
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Football Team-Themed Beers
Aberdeen Football Club and Fierce Beer Collaborated on a Libation
Fruity RTD Wine Spritz Cans
Social Lite Takes a Sip into Canned Wine with New Wine Spritz
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
Refreshingly Bold Beer Campaigns
All Day IPA Debuts a Socially-Inclined Spot and New Can Look
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Smart Beer Makers
The iGULU S1 Smart Beer Maker is Set to Transform Home Brewing
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Summer-Ready Free Beverage Promotions
Athletic Brewing Company is Handing Out Its Run Wild IPA
Boozy Backyard Games
Beer Darts is an Engaging Spin on Traditional Backyard Games
Social Media Rewards Platforms
Thumzup Welcomes Hi Five Energy Drink on Its Rewards Platform
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Gamer Enhancement Drinks
Sly Offers Gamers the Benefits They Need to Keep Playing
Spoof Sci-Fi Beer Ads
The Liquid Death x Rebel Moon Collab Pokes Fun at Beer Ad Tropes
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Responsible Alcohol Consumption Campaigns
Absolut's Call It a Night Campaign Promotes Safety
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Non-Alcoholic Craft Beer Initiatives
Kit NA Brewing Launches Have a Kit, Share a Kit
Non-Alcoholic Discovery Apps
The NA Drink Locator App Maps Alcohol-Free Options
Winter-Ready Bright Tonal Streetwear
Huffer Works Together with Steinlager on a Limited Collection
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Alcohol-Free Crypto Beers
BRULO's Bitcoin Beer Brings Awareness to Cryptocurrency
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Spent Grain Alcohol Products
These Zenso Alcoholic Beverages Have an Eco-Friendly Profile
Action-Oriented Mental Health Initiatives
TUNED IN To Mental Health Boosts Support & Curbs Stigma
AI-Powered Beverage Dispensers
Pubinno Smart Tap Provides Perfect Quality for Draft Beer Systems
Social Connection Campaigns
Beavertown Brewery's Is This Seat Taken? Campaign Unites Strangers
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Collaborative Alcohol-Free Brands
Powell Brewery Taps Downlow for a New Non-Alcoholic Beer Brand
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Grand American Tours
Natural Light Beer Launches American EuroTrip Sweepstakes
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Unabashedly All-American Lagers
This Lager Pays Tribute to Great American Craft Brewing Traditions
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Sushi Beer Pairings
Asahi Super Dry Offers the Perfect Pairing on National Sushi Day and Beyond
Mindful Drinking Wellness Courses
The National Academy of Sports Medicine Debuts Mindful Drinking
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Non-Alcoholic Beer Deals
Athletic Brewing Company is the Non-Alcoholic Partner of Arsenal F.C.
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Brewery-Backed Dog Merchandise
BrewDog Launches a Dog Collection for International Dog Day
Social Gathering-Scheduling Apps
Tecatita Light Debuts the Convenience-Focused Momentitos App
Surfing-Centric Podcast Series
This Podcast Was Created By 805 Beer and the World Surf League
Game Day-Inspired Shots
Game On Shots Bottle the Fun of Stadium Snacks & Tailgating
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Spooky Beer Challenges
For Halloween, Samuel Adams is Tapping into the Fear of an Empty Beer Glass
Digital Loyalty Companions
Brew Perks Offers an Easy Way to Track Rewards, Unlock Exclusive Deals
Uplifting Mental Health Campaigns
Samaritans is Challenging "Blue Monday" with "Brew Monday"
Cheeky Splitting-the-Bill Campaigns
Stella Artois Launches the Vamos Marcar Campaign
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Frozen Spirit Sweepstakes Campaigns
The Jägermeister Freeze to Win Campaign Requires Refrigeration
Home Relaxation Beer Promotions
This Abbot Ale Promotion Encourages Cozy Nights at Home
Light American Canned Beers
The American Rebel Brand Expands into the Beer Industry
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Social Media Visibility Boosting
Instagram hashtags is a Free Service to Enhance Your Instagram
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic