Heineken's Social Media Twitter Campaign Makes Holiday Parties Better
Laura McQuarrie — December 4, 2014 — Lifestyle
References: spark.urbandaddy & prnewswire
For the holiday season this year, Heineken is launching a unique social media Twitter campaign in partnership with UrbanDaddy to deliver both beer and cheer.
For New Yorkers who are looking to take their holiday parties to the next level this weekend, Heineken is asking fans to tweet why they are deserving of a Heineken-themed holiday party and include the #SparkMyParty tag for the chance to win a box of holiday essentials like balloons, a DJ, UBER gift cards, an event photographer and of course, Heineken beer. Tweets are monitored to in real-time, so that these party essentials can be delivered immediately.
With help from UrbanDaddy, next week the campaign goes beyond New York, giving the chance to about 250 Americans in major cities like Atlanta, Boston, Chicago, Houston, New York, Los Angeles, Miami, San Francisco and Philadelphia to have their parties spiked by Heineken.
For New Yorkers who are looking to take their holiday parties to the next level this weekend, Heineken is asking fans to tweet why they are deserving of a Heineken-themed holiday party and include the #SparkMyParty tag for the chance to win a box of holiday essentials like balloons, a DJ, UBER gift cards, an event photographer and of course, Heineken beer. Tweets are monitored to in real-time, so that these party essentials can be delivered immediately.
With help from UrbanDaddy, next week the campaign goes beyond New York, giving the chance to about 250 Americans in major cities like Atlanta, Boston, Chicago, Houston, New York, Los Angeles, Miami, San Francisco and Philadelphia to have their parties spiked by Heineken.
Trend Themes
1. Twitter Party Campaigns - Brands can leverage Twitter and social media to deliver spontaneous party experiences with a chance to win free prizes or merchandise.
2. Real-time Tweet Monitoring - Utilizing real-time tweet monitoring is a valuable tool for brands to create an interactive experience for their target audience.
3. Collaborative Marketing Ventures - Marketing partnerships like Heineken's with UrbanDaddy can increase brand awareness and create unique experiences for their customers.
Industry Implications
1. Alcohol Beverage Industry - The alcohol beverage industry can leverage social media platforms to increase engagement with customers and create unique experiences.
2. Event Services Industry - Companies specializing in event services could collaborate with brands like Heineken to offer customized party experiences and unique marketing opportunities.
3. Ride-sharing Industry - Ride-sharing companies like UBER can partner with brands to offer exclusive discounts and promotions to their customers.
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