Bottoms Up to the PromoJam Social Media Cocktail Handbook
Romina S. Cortellucci — May 24, 2012 — Lifestyle
PromoJam Social Media Cocktail Handbook brings a new meaning to social drinking. Created by social marketing platform PromoJam, the handbook provides the perfect beverages for any social media lover. The handbook is no doubt creating iconic drinks for the Web 2.0 bar-going crowd.
These social media-savvy drinks are cleverly named, from the Zuckerpunch to the Twitagra. Though you may need to be careful when it comes to the Rusty Email, it is no longer everyone's first choice; on the other hand, drinking the Googleade may be addicting.
These mixed drinks do not come with a warning, but one must always remember that too many may cause some social media regrets, from obvious misspellings to inappropriate likes. Drinkers just need to be careful who they end up poking.
These social media-savvy drinks are cleverly named, from the Zuckerpunch to the Twitagra. Though you may need to be careful when it comes to the Rusty Email, it is no longer everyone's first choice; on the other hand, drinking the Googleade may be addicting.
These mixed drinks do not come with a warning, but one must always remember that too many may cause some social media regrets, from obvious misspellings to inappropriate likes. Drinkers just need to be careful who they end up poking.
Trend Themes
1. Social Media-inspired Drinks - Creating drinks inspired by social media offers an innovative way to bring digital culture to the physical world.
2. Cocktail Booklets as Content Marketing - Developing and distributing branded cocktail booklets that feature creative recipes can help establish a product within a specific audience.
3. Personalized Drinks for Social Media Campaigns - Customizing drinks for social media campaigns allows brands to create unique experiences for their followers.
Industry Implications
1. Beverage Industry - Incorporating social media-inspired drinks into a beverage menu can add an element of novelty and attract younger demographics.
2. Marketing Industry - Developing cocktail booklets as a marketing strategy can offer a fun way to engage with audiences and build brand awareness.
3. Hospitality Industry - Offering customized drinks for social media campaigns can create memorable experiences for guests and generate user-generated content for the brand.
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