The Shiner Bock Campaign Focuses on Fun Everyday Moments
Meghan Young — October 30, 2012 — Marketing
References: mc-j & ibelieveinadv
The Shiner Bock campaign takes a candid approach to advertising. As though inspired by the popular social media app, Instagram, it relies on vintage-like photographs that capture everyday moments, which happen to all involve this particular beer brand. Whether it is launching into a lake at the cottage or enjoying the company of man's best friend, a bottle or can of Shiner Bock makes the moment even better.
Shot by photographer Nils Juul-Hansen, the Shiner Bock campaign was created by McGarrah Jessee, an ad agency based in Austin, Texas, United States. It was art directed by Michael Anderson and illustrated by Eric E. Cash while copywriter Derek Bishop came up with some slogan gems such as "'Like us' on the porch," and "Brewed for outdoor enthusiasts."
Shot by photographer Nils Juul-Hansen, the Shiner Bock campaign was created by McGarrah Jessee, an ad agency based in Austin, Texas, United States. It was art directed by Michael Anderson and illustrated by Eric E. Cash while copywriter Derek Bishop came up with some slogan gems such as "'Like us' on the porch," and "Brewed for outdoor enthusiasts."
Trend Themes
1. Candid-style Advertising - Opportunity to create ad campaigns that capture everyday moments in a candid and relatable way.
2. Instagram-inspired Marketing - Opportunity to leverage the popularity of Instagram by using vintage-like photographs in advertising.
3. Nostalgic Branding - Opportunity to evoke nostalgia and create emotional connection with consumers by using vintage-style visuals in branding.
Industry Implications
1. Beer and Beverage - Opportunity for beer and beverage companies to adopt candid and Instagram-inspired advertising to engage consumers.
2. Ad Agencies - Opportunity for ad agencies to incorporate candid-style advertising and Instagram-inspired marketing for their clients.
3. Outdoor and Recreation - Opportunity for outdoor and recreation brands to leverage nostalgic branding to appeal to outdoor enthusiasts.
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