These awe-inspiring marketing innovations range from social media vending machines to branded Instagram campaigns that are executed on an urban rooftop. As millennial consumers grow more fond of experiential marketing, major and independent brands are no longer resorting to traditional commercials, billboards and promotional events but are instead aiming to outdo one another in the awe-inspiring marketing front.
Standouts include Veuve Cliquot, the luxury champagne brand that is no stranger to experiential marketing. Some of its most memorable experiences include a mobile champagne bar, equipped with a celebrity chef and catered food pairings as well as a week-long lifestyle and food event that showcased urban restaurant menus in a new light.
When looking at the modern billboard, socially conscious or social media savvy messaging is key when appealing to elusive audiences. Whether appealing to tech-conscious consumers -- think Topshop's twitter-powered pop-up and art installation -- or targeting one's emotions -- Women's Aid's domestic abuse billboard heals a woman's bruises in real time -- major brands and organizations are connecting with audience through awe-inspiring and interactive methods.
50 Awe-Inspiring Marketing Innovations
50
Experiential Breakfast Pop-Ups
Dorset Cereals Brand Launched a Breakfast Lodge Activation
49
Mobile Bus Boutiques
The Kenzo Fashion Bus Offers Designer Style On the Go
48
Beer-Dispensing Billboards
Carlsberg's Free Beer Billboard Serves Samples on Tap
47
Branded Festival Pop-Up Motels
Fosters and Airbnb Created a Pop-up Motel at Finland's Provinssi
46
Floating Fitness Studios
The Nike Crystal Coliseum was a Pop-Up for Training Classes
45
Floating Market Soda Pop-Ups
The Schweppes Floating Market Has Set Its Sails in Australia
44
Secretive Smart Billboards
Grocery Store Don Giulio Salumeria is Running a Hidden Ad Campaign
43
Mobile Champagne Bars
Veuve Clicquot's Pop-Up Bar Concept Offers Luxury On the Go
42
Contagious Yawning Billboards
Cafe Pele's Interactive Ad Reminds People of Their Need for Caffiene
41
Workout-Advertising Robots
Nike's Billboard is Supported by a Robot Constantly Doing Chin-Ups
40
Custom Doll Catwalks
This Barbie Styled by Me Interactive Experience is Fully Immersive
39
Bus Shelter Jazz Clubs
This Bus Stop in Pittsburgh Was Transformed into a Tiny Concert Hall
38
Social Media Vending Machines
IHeartRadio's Kiosk Turns Instagram Posts into Free Merchandise
37
Pop-Up Eco-Energy Labs
The Shell Eco-Marathon Experience Took Place in Rotterdam
36
Homeless Billboard Beds
These Foam Adverts Double as Beds for Homeless Laborers in Pakistan
35
Colorful Champagne Parties
The Exclusive Toronto-Based 'Yelloweek' Event Honors Veuve Clicquot
34
Real-Time Runway Billboards
Topshop's Fashion Billboard Ads Relay Popular Catwalk Looks
33
Supermarket Soda Challenges
The Sprite Street Challenge Took Place at Pakistan's Dolmen Mall
32
Bruise-Healing Billboards
This Domestic Abuse Awareness Ad Has Onlookers Heal a Battered Woman
31
Social Fashion Shows
'The Social Catwalk' Topshop Runway Show Connects to Instagram & Facebook
30
Refined Cheese Pop-Ups
The Castello Pop-Up Stores Will Visit Europe, UK and the US
29
Grove-Inspired Yogurt Experiences
Onken Recently Held a Yogurt-Themed Fruit Grove Pop-Up in London
28
Airport Croquet Experiences
The Pimm's #CrazyCroquet Course is Located in Heathrow's Terminal 2
27
Twitter-Powered Shopping Cranes
The Topshop Playland Pop-Up Lets Visitors Pay with a Tweet
26
Experiential Pharmaceutical Ads
This Pop-Up Retail Display is Designed for the OPA
25
Champagne Bar Pop-Ups
Selfridges is Celebrating Champagne Week with a Pop-Up Champagne Tasting
24
City-Wide Sporting Events
This Party Celebrates the Formula One’s Only Night Race
23
Cobranded World Cup Pop-Ups
The Nike World Cup Pop-Up Shop Celebrates the Women's Tournament
22
Cheese-Sampling Photobooths
The Laughing Cow Has Embarked on a Tour Promoting a New Product
21
Comforting Tissue Stunts
Kleenex Employs Experiential Brand Marketing to Create Ease
20
Bathroom Retailer Pop-Ups
QLoo Launched a Clever Activation at the 2015 Wimbledon Championships
19
Interactive Drinking Ads
With a Smartphone and Shazam, People Can "Drink" These Coca-Cola Ads
18
Bouldering Billboards
Powerade's Public Rock Climbing Billboard Encourage Fitness on the Streets
17
Digitized Detergent Displays
This Woolite Retail Display Informs and Intrigues Consumers
16
Social Drink Billboards
This Real-Time Ad Shares Name Facts When You Send It a Tweet
15
Interactive Yodeling Billboards
This Tourism Marketing Stunt Has People Yodel for a Trip
14
Sweat-Activated Drink Dispensers
Gatorade's Drink Vending Machine Only Serves People Who Sweat
13
Rooftop Instagram Stunts
This Nordstrom Instagram Campaign Takes Marketing to New Heights
12
Moving Thread Billboards
This Machine Recreates Instagram Photos Using Seven Miles of Thread
11
Pet Adoption Beacon Ads
The Adoption Campaign Uses Location-Based Tech to Increase Awareness
10
Social Media Candy Machines
Grey Istanbul's Vending Machines Imagine How Instagram Filters Taste
9
Self-Regenerating Advertisements
This Smart Poster Uses AI to Be the Best Version of Itself
8
Ice Cream-Dispensing Billboards
The Heat Reactive McDonald's Ad Gave 100 Customers a Free McFlurry
7
Live Prison Billboards
Netflix' Orange is the New Black Turns a Building Facade into a Prison
6
Compelling Donation Posters
Public Transport Victora Urges Commuters to Donate to the Homeless
5
Two-Sided Storytelling Ads
Cornetto's Interactive YouTube Video Tells 'Two Sides' of a Story
4
Experiental Tourist Ads
Heineken's Latest 'Cities of the World' Ad Encourages Tourists to See More
3
Audible Travel Billboards
Thalys' 'Sounds of the City' Encourages Travel by Engaging the Senses
2
Helpful Parking Billboards
Fiat's Interactive Billboard Delivers Parking Assistance
1
Action Film Music Videos
Taylor Swift's 'Bad Blood' Video is Inspired by Iconic Action Films
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
AI-Driven Video Generation Platforms
Cadbury Launches the a Cheer for Every Volunteer Campaign
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
AI Marketing Storytelling
Coca-Cola AI Campaign Brings Nostalgia and Innovation Together
Ice Cream-Inspired Campaigns
Dairy Queen Canada is Transforming Snowbanks into Giant Blizzards
Humorous Brand Campaigns
The Ikea Rewards Program Embraces Its Late Arrival with Humor
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
AI-Powered Ecommerce Technologies
Hugo Boss Launches a New AI-Powered Product Content Feature
90's Archival Footwear Pop-Ups
Dr. Martens Hosted a 'Buzz Bus' in NYC
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Immersive High-Fashion Retail Experiences
Alaïa Opens a Bookstore and Café at Its Flagship Store
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Immersive Brand Concepts
LG Hosted its 'Affectionate Intelligence' Event at CES 2025
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
Exaggerated Holiday Displays
Nordstrom NYC's 'Wonder All the Way' Campaign is Larger-Than-Life
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Luxe Pop-Up Experiences
Victoria Beckham Beauty Hosts an 8-Day Pop-Up for New Fragrance Launch
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Influencer Marketing Platforms
Aspire Introduced its 'YouTube Shorts Integration'
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Alpine Dining Experiences
Moncler and Luxottica Hosted a Meal on the Snow at a Ski Resort
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Musical Beer Campaigns
Desperados Beer Brings the Latin Vibe with a Dembow Anthem
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Cheeky Coffee Ads
Starbucks' New Ads Celebrate Personal Connections Through a Modern Twist
Auto-Focused AI Marketing Tools
Dealer Creative AI Boosts Social Media Content for Dealerships
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Virtual AI Snow Globes
Coca-Cola Unveils a Festive AI Campaign at its Piccadilly Lights Residency
Comprehensive AI Social Tools
Stunning AI Streamline Blogs, Social, and Marketing Efforts
Athlete-Lifestyle-Embracing Beer Campaigns
Michelob ULTRA Drops a Star-Studded Super Bowl LIX Spot
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
AI-Powered Beverage Events
Momentum Worldwide Elevates the New Coke Spiced Event with AI
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Music Ticketing Campaigns
Coors Light Introduces 'Fix Tixflation' for Music Entertainment
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Theatircally Filmic Champagne Campaigns
Piper-Heidsieck Debuts its 'Twist the Script' Campaign
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Serum-Dispensing Billboards
The Inkey List's Hydrating Billboard Shares Free Hyaluronic Acid Serum
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Creator-Friendly Initiatives
Patreon Lights Up Times Square with Creator-Centric Billboard
Transformative Social Media Platforms
WeAre8 is Designed to Prioritize Users Over Algorithms
Cinematic Dance-Driven Campaigns
DoorDash's 'Your Door to More' Campaign Highlights its Offerings
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Collaborative Auction Experiences
Hospitality Meets Collectible Art Through This Auction Event
Approachable Retailer Branding Updates
The Latest Walmart Brand Refresh Reflects its Legacy
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Custom Inspirational Quotes
Muse Combines Quotes with Creative Themes for Social Media
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Local Eatery-Elevated Soda Campaigns
Pepsi is Running Immersive Experiences for the Super Bowl LIX
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Mobile Collagen-Branded Trucks
Revive Collagen Boosts Engagement with Branded Mobile Truck
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Filmmaker-Inspired Pop-Ups
Montblanc Debuts Los Angeles Pop-Up Inspired by Wes Anderson Aesthetics
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Performance-Driven Designer Experiences
Hermès Hosts the Cinematic 'On The Wings Of Hermes' Event
Crafted Holiday Activations
Loews Hotels & Co will Offer Festive Pop-Ups and Seasonal Sips
Authentic Skincare Campaigns
We are Social France Spotlights Avène’s New Anti-Blemish Cream
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Miami-Themed Anniversary Celebrations
Alchemysts Inc. Recently Marked Its Five-Year Milestone
Large-Scale Digital Signage
TouchSource & Centennial Have Collaborated on a New Marketing Project
Reimagined Story-Driven Campaigns
Visa Presented its 'Typewriter' Campaign at the 2025 Oscars
AI-Powered Marketing Solutions
BrandPilot AI Unveils a New Marketing Campaign Management App
Inclusive Romance-Inspired Activations
Generation Love Presented the Giving Love Campaign
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Excellence-Focused Bourbon Campaigns
Maker’s Mark Launches the Perfectly Unreasonable Campaign
Rooftop Clothing Pop-Ups
Ami Paris Unveils Summer Pop-up at Galeries Lafayette with Terrace
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Redefining Hotel Brand Visions
Marina Bay Sands Unveiled its 'Above Beyond' Campaign
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Tech-Focused Delivery Expansions
Best Buy is Now Allowing Scheduled Deliveries in Some U.S. States
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Influencer Management Tools
Ogilvy Offers a Safety and Risk Management Tool for Marketing Brands
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Customer Gifting Suites
Grey Bandit's Gifting Suite Gave Customers the Influencer Treatment
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
AI-Powered Influencer Searches
Vidovo Launches a Influencer Discovery Feature with AI Capabilities
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Boundless Art Exhibitions
The Frameless Experience Showcases Iconic Art Beyond Reality
Sophisticated Supermarket Sub-Brands
Asda Unveils its 'Exceptional' Brand for High-End Shoppers
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
Empowering Trader-Focused Campaigns
Vantage Markets Debuts New Phase of Reborn a Trader