This Tourism Marketing Stunt Has People Yodel for a Trip
Laura McQuarrie — July 15, 2015 — Marketing
References: adweek
In the Swiss region of Graubünden, a unique tourism marketing stunt was set up. If someone on the street asked you to yodel, would you do it? What about if there was a free trip at stake?
Using an interactive digital screen set up on a public street, Graubünden tourism was promoted by having a man in the mountains onscreen call out to people passing by in real-time. They were then challenged to give their best yodel for the chance to take a quick vacation to a picturesque mountain town.
The tourism marketing stunt is similar to Heineken's Departure Roulette, which also challenges people to make a spontaneous decision and let all other plans fly in the wind.
Using an interactive digital screen set up on a public street, Graubünden tourism was promoted by having a man in the mountains onscreen call out to people passing by in real-time. They were then challenged to give their best yodel for the chance to take a quick vacation to a picturesque mountain town.
The tourism marketing stunt is similar to Heineken's Departure Roulette, which also challenges people to make a spontaneous decision and let all other plans fly in the wind.
Trend Themes
1. Interactive Digital Marketing - Expanding the use of interactive digital screens in marketing campaigns to engage and attract consumers.
2. Real-time Engagement - Utilizing real-time interaction with consumers to create memorable experiences and increase brand awareness.
3. Spontaneous Decision-making - Encouraging consumers to make impulsive decisions and embrace new experiences for marketing purposes.
Industry Implications
1. Tourism - Incorporating interactive marketing strategies in the tourism industry to attract and engage potential visitors.
2. Advertising - Leveraging real-time engagement techniques to create impactful advertising campaigns that resonate with consumers.
3. Entertainment - Using spontaneous decision-making to enhance entertainment experiences and drive consumer engagement in the entertainment industry.
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