These 2017 cosmetic trends cover a wide range of makeup, skincare, and hair products that assist consumers in achieving the looks that they want, whether it's getting that natural glow, or dressing up for an elaborate night out.
Also featured are a number of rather unconventional products that appeal to those who call themselves fans of particular franchises like Harry Potter or Super Mario, or just those who are interested in combining current fads with practical items. A great example of the latter is the 'Glamspin,' a trio of lip hydrating scented lip balms that come packaged in a fidget spinner.
Also featured are the selfie-friendly face masks from Nails Inc. As younger demographics of consumers remain eager to share aspects of their daily lives on social media, the masks enable them to get a better shot of themselves while they go about their self-care rituals. The looks of the masks are inspired by Snapchat filters, so consumers can choose versions that depict flower crowns, unicorns and bunnies, among other popular themes.
Top 100 Cosmetic Trends in 2017
From Rose-Shaped Makeup Brushes to Customizable Skincare Labs:
Riley von Niessen — Jan 28, 2018 — Fashion

100
Fidget Spinner Lip Balms
The Glampsin Takes Advantage of the Current Popularity of Fidget Spinners

99
Fish-Shaped Cosmetic Brushes
Mermaid Salon's Unique Makeup Brush Boasts a Novel Paddle Handle
98
Deceptive Shampoo Campaigns
Suave Professionals Has Released a Creative Ad to Market Its Shampoo
97
$5,000 Charcoal Face Masks
The New Tresor Rare Face Mask Offers High-Quality Ingredients
96
Fast Beauty Maker Labs
The Essence Maker Shop Invited Fans to Co-Create Products In-Store
95
Korean Shoemaker Beauty Brands
Korean Shoemaker Sovo Has Launched Nuca Skincare
94
Storybook Skincare Branding
The La Mer Hydrating Serum Packaging is Inspired by Children's Books
93
Ice Cream-Inspired Concealer Packaging
Eyes Cream is Featured in Tub-Like Packaging
92
DIY Face Mask Machines
Fruits and Vegetables Can Be Used in Preup's Face Mask Maker
91
Virtual Reality Nail Salons
WAH London's New Flagship Incorporates Tech into Its Business Model
90
At-Home Pastel Hair Dyes
'Moody Girls' is a Range of Pastel-Hued Hair Dye for Lighter Hair Colors
89
Cosmetic Phone Cases
The Pout Case Has a Built-In Slide-Out Drawer for Makeup
88
Gen Z Cosmetic Stores
'Riley Rose' is Forever21's Newest Conceptual Beauty Store
87
Gold Wire Nails
The Minimalist Wire Manicure was Created by Eun Kyung Park of Unistella Salon
86
Backup Battery Makeup Mirrors
The Pearl Battery Pack Compact Mirrors Have a 3,000mAH Battery
85
Magnetic False Eyelashes
One Two Cosmetic's Glue-Free Design Offers a New Way to Wear Lashes
84
Customizable Skincare Labs
The St Ives Mixing Bar is Open for Six Weeks in New York City
83
Male Cosmetic Ambassadors
Manny Gutierrez Will Be Maybelline's First Male Beauty Representative
82
Subculture Skincare Branding
The Electric Ink Tattoo Care Packaging is Inspired by Body Artwork
81
Beauty-Boosting Popsicles
These Beauty Pops Recipes Will Keep You Cool and Pretty This Summer
80
In-Store Diversity Campaigns
Sephora Hired Its Own Employees to Model for Its Latest Holiday Ads
79
Ferris Wheel Cosmetic Packaging
The Big Wheel of Sexy from Glamglow Embodies Playful Packaging
78
Popsicle-Themed Lip Tints
The ETUDE HOUSE Lip Tints Have a Summery Inspiration
77
Pop Star-Designed Makeup Collections
Rihanna's Fenty Beauty Collection Reveals Diverse Shades
76
Smart Cosmetic Packages
Valmont Cosmetics' Packaging is Enhanced with NFC Tech from Thinfilm
75
Conceptual K-Beauty Brands
'Chok Chok' is a Cosmetics Concept Inspired by Korean Skincare
74
Shimmering Temporary Hair Makeup
Clairol's 'Color Crave' Line Encourages Consumers to Be Creative
73
Selfie-Friendly Sheet Masks
These Sheet Mask Products Take Inspiration From Social Media Filters
72
Customized Nail Art Printers
The 'O'2' Mobile Nail Printer Creates Wearable Art in an Instant
71
Opulent Floral Headpieces
Beauty Scene's Whimsical Exclusive is Lensed by Daniel Martinez Guillen
70
Vitiligo-Covering Makeup Collections
Kandor Cosmetics Provides Full-Coverage Foundations
69
Blue Glimmer Lipsticks
Kat Von D Beauty's Glimmer Veil Lipstick in 'REVERB' Has Long-lasting Wear
68
Video Game Cosmetics Collections
The Shu Uemura x Super Mario Collection is Focused on Playtime
67
Playful Travel-Sized Skincare Kits
'The Littles' from Drunk Elephant Features Seven Key Products
66
Spiritual Skincare Concepts
'Vaedra' Juxtaposes Luxury and Glamour with Modern Spirituality
65
Kaleidoscopic Lip Kits
This Clarins Lip Product Packaging Offers a Fun Way to Find a Match
64
Wheel-Like Eyeliner Applicators
MAC Cosmetics' Newest Eyeliner Tip Resembles a Pizza Cutter
63
Romantically Themed Cosmetics
The New ColourPop Valentine's Collection Features Heart Branding
62
Ultra-Pigmented Sparkly Lipsticks
These New Kat Von D Lipsticks Come in 11 Shockingly Bright Hues
61
Glittery Cream Highlighters
Glitter Injections' Highlighters Offer Intense Pigmentation
60
Bubbling Clay Face Masks
Milky Piggy's Carbonated Bubble Clay Mask Has a Cloud-Like Consistency
59
Elegant Men's Care Products
'Wise' Offers Thoughtfully Packaged Natural Care Products for Men
58
Childlike Designer Cosmetics
The Moschino X Sephora Makeup Line is Accessibly Priced
57
Collaborative Planetary Highlighters
Jefree Star and Manny MUA's New Skin Frost Shade is 'Uranus'
56
Mythological Matte Lipsticks
'Mermaid Tears' is the Latest from the Too Faced Mythological Line
55
Online Beauty Boutiques
The Online Retailer Madison Reed Opened Its First Physical Store in NYC
54
Pill-Sized Lipstick Sets
Winky Lux's Mini Lip Pill Kit Offers a Different Color for Every Weekday
53
Nostalgic Anime Lipsticks
Creer Beaute's Mega Nourishing Sailor Moon Lipstick Line is so 90s
52
Eco-Friendly Makeup Sponges
The 'Perfecting Blender Duo' Introduces Eco Makeup Tools with EcoFoam
51
Natural Body Care Duos
Glossier's 'Body Hero' Products Leave Skin Looking Dewy and Moisturized
50
Holographic Liquid Lipsticks
Too Faced is Gearing Up to Offer a New Unicorn Tears Lipstick Shade
49
Millennial Model Makeup Kits
Gigi x Maybelline Introduces the All-in-One 'Jetsetter' Palette
48
Raver Beauty Editorials
This Neon Makeup Series Spotlights Beauty Looks by Emma Miles
47
Minimalist French Makeup Collections
Prescription Lab Offers Natural But High Quality Products
46
LGBTQ Love Campaigns
Lush Cosmetics' Campaign for Valentine's Day Focuses on Inclusivity
45
Anti-Aging Botanical Oils
One Love Organics Offers a Serum That Claims to Preserve Youth
44
Collaborative Celebrity Makeup Launches
Kim and Kylie are Joining Forces for a Makeup Collection
43
Chocolate-Inspired Lipsticks
The Nude-Tella Lip Whip Collection Takes Cues from Nutella
42
Sunscreen-Smearing Accessories
The BlokRok Line of Devices Streamlines Sunscreen Application
41
Fashion-Themed Beauty Boxes
Birchbox + Vogue Partner for a Rose-Themed Beautybox
40
Limited Edition Flexible Soaps
Bath & Body Works is Bringing Back Its Shapeable Soaps
39
Athletic Sweatproof Makeup
HIIT Cosmetics is a New Makeup Line for Active Women
38
Mermaiden Makeup Brushes
Unicorn Lashes' Cosmetic Applicators Take Cues from Mythical Creatures
37
Flattering Skincare Brands
The Skincandy Beauty Brand Sends Products with Beauty Compliments
36
Vintage-Inspired Lipsticks
Beauty Brand Besame Launched a Lipstick Inspired by Hollywood Stars
35
Restorative Nail Masks
Le Mini Macaron Makes "Masks" to Pamper One's Nails
34
Encapsulated Eye Mask Packs
mothermade's Nourishing Masks Feature Single-Use Containers
33
Magical Necklace-Inspired Makeup Brushes
Cookie Dough Deco Launched a Line of Harry Potter Brushes
32
Flash Sale Lipstick Promotions
These New Kat Von D Lipsticks Will Have a Special 48-Hour Sale
31
Complexion-Adapting Highlighters
Lime Crime Recently Released a Vivid Palette That Suits Everyone
30
Caviar-Inspired Lip Looks
These Unique Lip Art Designs Make Use of Tiny Beads for an Added Texture
29
Solid Toner Sticks
Milk Makeup is Introducing the First-Ever Facial Toner in a Solid Format
28
Androgynous Eyeshadow Palettes
This Jeffree Star Eyeshadow Palette Consists of Unique Neutrals
27
Pro-Aging Skincare Collections
Well Within's Planted in Beauty Emphasizes Wellness and Beauty
26
Cinematic Makeup Trivia Games
This Revlon Campaign Allowed Moviegoers to Win Makeup with Timeplay
25
Lip-Plumping Gadgets
PMD's At-Home Kiss Lip Plumping System Increases the Mouth's Fullness
24
Face-Steaming Devices
The Dr Dennis Gross Pro Facial Steamer Brings the Spa To Your Home
23
Athletic Beauty Kits
Yuni Beauty's 'Sweat, Refresh, Go' Set Blurs the Lines of Beauty and Fitness
22
Millennial-Targeted Glitter Lip Balms
Glossier and Momofuku Milk Bar Created Birthday Balm Dotcom
21
Mermaid-Inspired Makeup Collections
Wet n Wild's Midnight Mermaid Collection is Full of Metallics
20
Feathered Eyebrow Looks
These Beauty Bloggers Have Artfully Transformed Their Eyebrows
19
Shaving Gel Bars
'Remay' Produces an Innovative Egg-Shaped Solid Shaving Bar
18
Gym Beauty Sets
Supergoop!'s 'Barre to Bar' Set Boasts Lightweight, Long-Lasting Cosmetics
17
Metallic Makeup Enhancers
Cover FX's 'Custom Enhancers' Come in Three New Luminous Shades
16
Futuristic Beauty Collections
The MAC x Chromat Line Introduces Adventurous, Limited Shades
15
Prismatic Makeup Brushes
These Unique Makeup Brushes Come in the Moda 'Face Perfecting Kit'
14
Ironic Sheet Mask Packaging
These Face Masks Capture Consumer Attention Through Their Name
13
Celebrity Offspring Beauty Ads
Burberry's 'Liquid Lip Velvet' Promotional Series Stars Iris Law
12
Anime Princess Eye Shadows
This Fun Sailor Moon Makeup Palette Has Four Shimmery Shades
11
Mythological Soap Branding
These Natural Handmade Soaps Were Inspired by Greek Gods
10
Sweat-Ready Beauty Sets
Clinique's Pep Rally Kit Packs Gym Bag Essentials into a Water Bottle
9
Quartz Face Rollers
Aquarian Soul Designs' All Natural Products Reduce the Appearance of Wrinkles
8
Microscopic Skincare Ranges
Microme Cosmetics Features Distinct Scientific Packages
7
Millennial Anti-Aging Cosmetics
'Nia' is a New Skincare Line to Keep Youth Looking Youthful
6
Rapper-Influenced Lipstick Launches
The New MAC Nicki Minaj Line Boasts a Range of Stunning Nudes
5
Rose-Shaped Makeup Brushes
This Makeup Brush Set from Storybook Cosmetics Reminds of Bouquets
4
Unicorn-Themed Face Masks
BioBelle's #UnicornGlow Masks Brighten Skin and Reduce Fine Lines
3
Superfood Body Creams
Sol De Janeiro's Nourishing Antioxidant Cream is Powered by Acai
2
Colorful LED Eyelashes
Light Up Eyelashes F.lashes Will Make Your Eyes Light Up -- Literally
1
All-In-One Face Mask Packaging
This Powder Face Mask Provides a Built-In Bowl and Measuring Spoon
Related Ideas
Bedazzled High-End Makeup Lines
Guerlain & Shourouk Rhaiem Debut the Holiday 2024 Makeup Capsule
Makeup-Themed Dog Toys
Rare Beauty Introduces Playful Dog Toys Inspired by Its Makeup
Ultra-Cushiony Lip Balms
Star Balm's Hydrating Formula Pairs Fun Flavors with Vibrant Packaging
Luxury Beauty Brand Launches
La Beauté Louis Vuitton Unveils a New Era of Luxury Beauty
Soft-Pink Cosmetics Pop-Up Stores
This Kylie Cosmetics Pop-Up Store Featured Bestsellers
Cosmetic-Toting Tumblers
The e.l.f. Cosmetics and Stanley Collab Introduces Lip Oil Holders
Marshmallow-Inspired Beauty Collabs
Jet-Puffed & Taste Beauty Made Eye Gels & Scented Face Masks
Retro Mascara Kits
Maybelline's Sky High Mascara PR Kit is Styled Like a Brick Cell Phone
Dark-Romance-Inspired Makeup Capsules
ColourPop Introduces its 'A Shadow of Secrets Collection'
Luxury Beauty Advent Calendars
Clear Your Shelf for Cult Beauty's 2024 Advent Calendar
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Uniquely Commemorative Skincare Pop-Ups
Glow Recipe will Host a Beauty Night Market in L.A.
Clean Mindful Cosmetics
Sonela's Lip Glosses and Liquid Blushes Fortify the Mind-Skin Connection
Customizable Beauty Brands
The Body Lab Offers Customization Expertise into Body Care
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Festive Cosmetics Gift-Sets
Winky Lux's New Holiday Gift Sets Have Great Value
Mood-Based Makeup Mirrors
The L’Oréal Mood Mirror is a CES 2025 Beauty-Tech Innovation
Drugstore Beauty Pop-Ups
Physicians Formula's Glambulance Vehicle Featured Dermatologists
Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
Vibrant Upscale Makeup Collections
Chanel's Spring 2025 Makeup Capsule Boasts Unexpected Pairings
Influencer-Approved Beauty Brands
Mikayla Nogueira’s Point of View Beauty Focuses on Makeup Prep
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Concert-Centric Makeup Activations
Sephora Canada will Launch 'Shimmer Studio by Sephora' Pop-Up
Celebrity Beauty Brands
Goop's Colorblur Glow Balms are Nourishing for the Skin
Demystifying Skincare Pop-Ups
The Power Of Simple Experience Pop Empowers Consumers
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Nostalgic Cartoon-Inspired Makeup Capsules
ColourPop Introduces the Exciting Pokémon Collection
K-Beauty Streaming Series Cosmetics
This Squid Game Beauty Collection Celebrates Season Two
Assistive Beauty Systems
L'Oréal SYNC Makes Applying Makeup More Enjoyable & Accessible
Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
Hydroxytyrosol-Based Makeup Innovations
OLIVE ROSE is the World's First No Makeup Makeup
GenAI Makeup Solutions
Wanna-Beauty AI is a CES 2025 Innovation Awards Honoree in AI
Playful False Nails
Digi Beauty is a Bold Collab Offering Ultra-Playful Nail Art
Color-Changing Beauty Sticks
Sephora Collection's Color Twisters Change Upon Lip or Cheek Contact
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Next-Gen Moisturizing Cosmetics
Make Up For Ever Super Boost Appeals to Gen Alpha and Gen Z
Teen-Targeted Skincare Products
InstaNatural Besties Offers Fun Ways for Teens to Enjoy Skincare
Self-Care Wellness Sets
Grace & Stella’s Self-Care Essentials Glow This Valentine’s Day
Springtime-Themed Cosmetics Collections
The Tree Hut Spring Collection Has New Products and Scents
Skin-Rejuvenating On-The-Go Self-Care Solutions
ESW Beauty Has Introduced the Glow Rescue Kit
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Affordable Canadian Beauty Launches
Bubble Skincare is Now Available at Shoppers Drug Mart
Video Game-Inspired Makeup Ranges
The Pat McGrath Labs x Candy Crush Saga Range is Limited-Edition
Curated Neurobeauty Sets
selfmade's Neurobeauty Bundle Brings Ease to the Skin and Mind
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Limited-Edition Spring-Inspired Cosmetic Products
Subtl Beauty Introduces the Spring Stak
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Unique Cosmetics Launch Events
Summer Fridays will Host a London Newsstand Pop-Up
Virtual Beauty Speakeasies
e.l.f. Cosmetics' Virtual Luxe Lounge Offers an Exclusive Experience
Health-Focused Youth Skincare
Revolution Skin Shares Age-Safe Solutions for Gen Z & Gen Alpha
Skin-Caring Cosmetics
Versed Makeup Introduces Color Cosmetics That are Beneficial for Skin
Blurred Soft-Focus Cosmetics
The Cloud Touch Finish Collection Meets the Demand for "Cloud Skin"
Back-To-School Beauty Kits
ESW Beauty Launches the Glow Getter Kit
90s-Style Cosmetic Cases
e.l.f. Cosmetics x Caboodles and Laurel DeWitt Created a New 'It Bag'
Runway-Inspired Peel-Off Masks
Pat McGrath's Glass 001 Artistry Mask Easily Creates a Viral Look
Beautifying Pre-Concert Pop-Ups
Tequila Rose's Break in Case of Glam-ergency Refreshed Music Fans
Intricate Fairytale-Like Makeup Sets
Flower Knows Features Four Essential Sets for the Holidays
Elder Millennial Skincare Kits
Bliss' New Campaign Connects with Older Millennials and Gen X
Illuminating Skincare Balms
Haus Labs' Bio-Radiant Glassy Highlighter Balm Features 64% Skincare
Berry-Hued Mascaras
Clinique's Viral Black Honey Shade Inspired New Limited-Edition Products
Luxe Brown Beauty Collabs
An IPSY x Pantone Collaboration is Dropping in 2025
Co-Branded Beauty Albums
NYX Professional Makeup DroppedNYXTAPE with Indie Female Artists
Customizable Makeup Cases
Julia Dantas Debuts 411 Cosmetics
Spoof Cosmetics Campaigns
Milani's America’s Next Top Primer Revisits 2000 Reality TV
Singer-Led Lipstick Campaigns
Olivia Rodrigo Leads Lancôme’s Latest Evolution in Lipstick
Jelly-Inspired Primers
e.l.f Cosmetics Brings Back Its Limited-Edition Jelly Pop Primer
Revitalizing Skincare Masks
The Sephora Collection Masks are Convenient and Refreshing
High-End Highlighter Collections
Gucci Beauty Debuts Its Multi-Functional Gucci Glow Highlighter
Effortless Skincare Campaigns
Garnier's De-Glaze My Makeup with Me Pokes Fun at Beauty Fads
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Keychain Lip Balms
Bubble Skincare's Tell All Juicy Berry Lip Balm Features Customizable Packaging
Pocket-Sized Skincare Packaging
HCP's Color Capsule Combines the Features of a Tube and Bottle
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Bakery Brand Beauty Products
Sprinkles Cupcakes Beauty Products Will Arrive in 2025
Targeted Luxury Beauty Sets
The U Beauty Holiday Sets Present a Variety of Skincare Solutions
Holiday Beauty Advent Calendars
HH Science™'s Special Holiday Box Features 12 Products
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Smoothing Skincare-Inspired Lipsticks
CoverGirl Clean Lip Color Lipsticks Come in 24 Shades
Astrology-Aligned Cosmetics
Star Signs Inspired the Maya Jama x Rimmel Collaboration
Teen-Friendly Cosmetic Lines
Bonjou's Teen Line is the Ultimate Beauty Cheat Sheet
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
K-Beauty Skincare Collections
COSRX Receives the Prestigious Amazon’s Choice Badge
Authentic Skincare Campaigns
We are Social France Spotlights Avène’s New Anti-Blemish Cream
Harmonious Eyeshadow Combinations
'Palettes of Beautifying Eye Trends' Celebrates Beauty Moments
Intimate Cosmetics Events
Makeup by Mario will Host a Master Class in Toronto Courtesy of Sephora
90s-Inspired Makeup Revivals
MAC Cosmetics' New Collection Revives Beloved Cool-Tone Colors
Luxury Moisture-Promoting Balms
YSL Launches the New LoveShine Candy Glow Tinted Butter Balm
Collaborative Beauty Collections
Nudestix Partners with Glamzilla for Limited-Edition Blush Kit
Inclusive Eye-Makeup Collections
Live Tinted Debuts its Ophthalmologist-Tested 'Legacy Collection'
DHA-Infused Contour Sticks
This Dolce Glow Innovation Combines Makeup, Skincare and Tanning
Customization-Friendly Nail Art Products
The essie nail art studio Elevates DIY Nail Art
Relaxing Self-Care Gift Sets
grace & stella Offers Holiday Gift Sets to Foster Feel-Good Moments
Refined Facial Grooming Products
The Revlon Designer Series Collection Has Four New Products
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Luxe Colorful Beauty Collections
The Trait d'Hermès Collection is Comprised of Premium Makeup
Sustainable Gold-Infused Skincare
Goldie Lux Skin Spotlights Colloidal 24k Gold
Results-Driven Natural Skincare
Britto Skin Shares the Power of Plant-Based Actives
Skincare Tailgate Tours
The Bubble Skincare Tailgate Tour Brings Premium Formulas to Gen Z
Affordable Holiday Gift Sets
Saltyface Aims to Capture the Attention of Beauty Enthusiasts
Serum-Focused Skincare Bundles
Glow Recipe Presents Its Serum Superstars Kit
AI-Powered Beauty Consultants
Twinit AI Makeup Enhances Personal Features with AI and 3D Vision
Dreamy Artist-Approved Cosmetics
r.e.m. Beauty Introduces Two Shimmery Products for the New Year
Retro Cartoon Makeup Collections
Rude Cosmetics x Olive Oyl Rebrands Retro Nostalgia
3D Beauty Shopping Experiences
Benefit Cosmetics and Obsess Team Up on a 3D Shopping Experience
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Vegan Beauty Pop-Ups
Kosmo will Debut its Collection of Velvety Lipstick Balms
Buildable Beauty Balms
CoverGirl TurBlend Skin Enhancer Balms Offer Buildable Color
Elevated Makeup Carrying Bags
ÉTOILE Launches the ÉTOILE PRO Premium Kit for Beauty Enthusiasts
Holiday-Ready Skincare Kits
Dermalogica's Holiday Collection Boasts a Series of Beauty Kits
Motorized Rotating Makeup Brushes
blendSMART Challenges Traditions with Innovative Technology
Capsule-Like Skincare Masks
These Sephora Collection Booster Masks Feature Natural Ingredients
Cartoon-Inspired Makeup Lines
ColourPop Teams Up with Pokémon on a New Makeup Capsule
Celebratory Cosmetic Collections
The Pixi 25 Years of Glow Collection is Arriving Now
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
Influencer-Led Mascara Campaigns
Milani Cosmetics and The Lipstick Lesbians Struck a Partnership
Whimsically Witchy Cosmetic Collections
The KISS Wicked Collection is Limited-Edition
Cosmically Inspired Haircare
Super Nova Hair Care Shares Stellar Treatments and Styling Essentials
Multipurpose Beauty Mousses
Fwee's Blurry Pudding Pot Boasts a Viral Fluffy Texture
Fashion-Minded Makeup Products
The LR Zeitgard Signature Range Features 19 Products
Skincare-Fortified Makeup Lines
Isamaya Ffrench Launches the 'Core Collection' Makeup Line
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Affordable Holiday Beauty Sets
Babe Original Debuts Exclusive Holiday Gift Sets
Celeb-Approved Cosmetic Bundles
Kevyn Aucoin Beauty Unveils Stunning Holiday Makeup Bundles
Liquid Blush Expansions
Huda Beauty's Releases the New 'Blush Filter Liquid Blush'
Limited-Edition Sugar Lip Treatments
Fresh Debuts Aurora Red, Beach Peach, and Sunset Rose Shades
Student Skincare Packs
Lush's Curated and Custom Boxes Make Day and Night Skincare Accessible
Skincare-Inspired Beauty Primers
These New CoverGirl TruBlend Products Come in Six Options
Dazzling Lipstick Collections
Shiksona Introduces the Chic In The Spotlight Collection
Weather-Centric Beauty Collections
Newbeauty's Winter 2024 TestTube is Your Winter Beauty Arsenal
Plumping Plant-Powered Cosmetics
GXVE Beauty by Gwen Stefani is Launching Two New Products
Affordable Luxury Cosmetics
Pretty Smart Delivers Luxury-Inspired Beauty Without the High Markup
Skin-Balancing CC Creams
IT Cosmetics CC+ Cream Has Been Revamped Ahead of the Summer
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
New Year-Celebrating Skincare Sets
ESW Beauty Marks Year of the Glow Skincare Essentials Set Is
Luxe Plumping Glosses
Kevyn Aucoin Beauty Debuts Nostalgic Multi-Finish Lip Collection
Lip Collection Expansions
Core Lip Collection in Ulta in Target