The ETUDE HOUSE Lip Tints Have a Summery Inspiration
Mishal Omar — June 7, 2017 — Fashion
The ETUDE HOUSE lip tints are a new addition to the brand's offerings that offer a playful packaging aesthetic that was inspired by the upcoming summer months.
ETUDE HOUSE is a popular Korean beauty label and is offering a new collection called the 'Dear Darling Water Gel Tint,' which comes in six different shades. These shades include an Apricot Red, a Peach Red, and a Shark Red, among others. The lip tints provide moisturizing benefits and are featured in endearing packaging shaped like popsicles, ice creams and popular summer snacks like watermelon.
The ETUDE HOUSE lip tints function as an excellent example of how brands are able to make themselves stand out in competitive markets, through something as simple as highly distinct branding.
ETUDE HOUSE is a popular Korean beauty label and is offering a new collection called the 'Dear Darling Water Gel Tint,' which comes in six different shades. These shades include an Apricot Red, a Peach Red, and a Shark Red, among others. The lip tints provide moisturizing benefits and are featured in endearing packaging shaped like popsicles, ice creams and popular summer snacks like watermelon.
The ETUDE HOUSE lip tints function as an excellent example of how brands are able to make themselves stand out in competitive markets, through something as simple as highly distinct branding.
Trend Themes
1. Summer-inspired Packaging - Beauty brands can incorporate playful and seasonal packaging designs to differentiate themselves in competitive markets.
2. Food-inspired Cosmetics - Incorporating food-inspired elements into cosmetics products can create novelty and attract consumers looking for unique experiences.
3. Lip Tints - The popularity of lip tint products continues to rise, making it a potentially profitable market for beauty brands to tap into.
Industry Implications
1. Beauty and Cosmetics - Beauty brands can leverage creative packaging and unique product concepts to stand out in the highly competitive cosmetics industry.
2. Food and Beverage - Food and beverage brands can explore collaborations or partnerships with beauty brands to tap into the growing trend of food-inspired cosmetics.
3. Marketing and Advertising - Marketers and advertisers can learn from the success of ETUDE HOUSE's distinctive branding strategy and apply the same principles to other industries and products.
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