These New Kat Von D Lipsticks Come in 11 Shockingly Bright Hues
Riley von Niessen — June 15, 2017 — Fashion
References: katvondbeauty & teenvogue
After a trio of new Kat Von D lipsticks came out in varying shades of gray, and a dual-function 'Lolita' blush was released, the celebrity tattoo artist turned makeup entrepreneur unveiled 11 fresh shades of sparkly lipsticks to pump up her fans' summer looks.
Swatches of the different shades were first teased on Instagram by Von D's VP of product development, Nancy McGuire. In addition to yet another hue of gray, the sparkly collection includes a vivid yellow, red, and orange, as well as varying hues of purple and blue.
As the swatches demonstrate, the new Kat Von D lipsticks are highly pigmented and carry enough shimmer to be seen a mile away. Due to this, the shades have a metallic finish to them that makes their wearer's lips pop.
Swatches of the different shades were first teased on Instagram by Von D's VP of product development, Nancy McGuire. In addition to yet another hue of gray, the sparkly collection includes a vivid yellow, red, and orange, as well as varying hues of purple and blue.
As the swatches demonstrate, the new Kat Von D lipsticks are highly pigmented and carry enough shimmer to be seen a mile away. Due to this, the shades have a metallic finish to them that makes their wearer's lips pop.
Trend Themes
1. Sparkly Lipstick Trend - The trend of ultra-pigmented and sparkly lipsticks offers a disruptive innovation opportunity in the beauty industry to create more bold and daring makeup products.
2. Vibrant Lipstick Shades Trend - The trend of bright, bold and unique lipstick hues offers an innovative opportunity in the beauty industry to create more daring lipsticks and explore different color combinations.
3. Metallic Finish Trend - The trend of metallic-finished lipsticks offers a disruptive innovation opportunity in the beauty industry to create more unique and eye-catching lipsticks with a futuristic touch.
Industry Implications
1. Cosmetics Industry - The cosmetics industry can benefit from the sparkly lipstick trend by investing in developing brighter, more vibrant, and unique lipstick shades, as well as formulating them with comfortable and long-wearing formulas.
2. Fashion Industry - The fashion industry can capitalize on the trend of high-pigment and bold lipstick hues by partnering with beauty brands to create makeup collections that complement their fashion lines and runway looks.
3. Entertainment Industry - The entertainment industry can leverage the trend of metallic-finished lipsticks by integrating them into costume and makeup designs for movies, TV shows, and music videos, creating futuristic, bold and unique looks for performers.
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