The Electric Ink Tattoo Care Packaging is Inspired by Body Artwork
Michael Hemsworth — March 14, 2017 — Fashion
References: robot-food & packageinspiration
Inspired by the very artwork that it's helping to be as vibrant and healthy as possible, the Electric Ink Tattoo Care cosmetic branding is a visual nod to the subculture of tattoos. Designed by London-based artist Tom Gilbour with Robot Food, the branding speaks to the classic styling of traditional tattoo artwork.
Tattoos are a subculture tradition that has quickly become a popular form of body modification amongst many people who would fall into the mainstream category of society. As such, new products and innovations are being brought to market that are more acceptable and oriented towards targeting this growing niche.
The Electric Ink Tattoo Care cosmetics lineup consists of moisturizers and oils that help to condition the skin for optimal vibrancy of body artwork.
Tattoos are a subculture tradition that has quickly become a popular form of body modification amongst many people who would fall into the mainstream category of society. As such, new products and innovations are being brought to market that are more acceptable and oriented towards targeting this growing niche.
The Electric Ink Tattoo Care cosmetics lineup consists of moisturizers and oils that help to condition the skin for optimal vibrancy of body artwork.
Trend Themes
1. Subculture Skincare - As the popularity of tattoos grows, there is an opportunity to create skincare products that cater to this subculture with unique branding and ingredients.
2. Traditional Artwork Branding - Branding products with artwork that speaks to a specific subculture, such as traditional tattoos, can resonate with consumers and create a strong brand identity.
3. Tattoo Aftercare - With the rise of tattoos as a mainstream form of body modification, there is a need for specialized products such as the Electric Ink Tattoo Care cosmetics lineup that cater to individuals seeking to preserve their body artwork.
Industry Implications
1. Skincare Industry - The skincare industry can create products that cater to individuals with tattoos by developing unique ingredients and packaging that speaks to the subculture of tattoos.
2. Art and Design Industry - Branding and design agencies can create visual identities for products that cater to subcultures such as tattoos, by incorporating traditional artwork and design elements into the packaging and marketing materials.
3. Beauty Industry - The beauty industry can create specialized products such as the Electric Ink Tattoo Care lineup, that cater to individuals seeking to preserve their tattoos with unique formulations, packaging, and marketing strategies.
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