'Mermaid Tears' is the Latest from the Too Faced Mythological Line
Ellen Smith — October 16, 2017 — Fashion
Last year, cult beauty brand Too Faced released its La Creme lipstick in the color Unicorn Tears, which was an immediate hit due to its shimmering holographic finish -- in response to its success, the brand has released another glistening shade called Mermaid Tears.
This shade serves as a further extension of the brand's mythological range, which appeals to audacious makeup lovers due to its uniquely standout finish. The moisturizing matte lipstick features a comfortable combination of hydration and pigment, resulting in long-lasting wear. Although the specifics about the newly announced product are not known, the Mermaid Tears lip shade is packaged in an elegant green box that elicits a sense of mystery and wonder.
This shade serves as a further extension of the brand's mythological range, which appeals to audacious makeup lovers due to its uniquely standout finish. The moisturizing matte lipstick features a comfortable combination of hydration and pigment, resulting in long-lasting wear. Although the specifics about the newly announced product are not known, the Mermaid Tears lip shade is packaged in an elegant green box that elicits a sense of mystery and wonder.
Trend Themes
1. Mythological Makeup - Expanding product lines inspired by mythical creatures is a trend that appeals to adventurous makeup enthusiasts, providing opportunities for collaborations and unique formulas.
2. Shimmering, Hydrating Matte Lipsticks - Offering shimmery, moisturizing matte lipsticks in bold shades is a trend gaining popularity, creating opportunities for innovative ingredient combinations and sustainable packaging options.
3. Mysterious, Whimsical Packaging - Using mystique and whimsy in packaging design to create an air of intrigue around beauty products is a trend that captures attention and can lead to a high demand for limited edition releases.
Industry Implications
1. Cosmetics - Cosmetics brands experimenting with product lines inspired by mythology can capture the attention of younger demographics and encourage product loyalty through unique formulas and packaging.
2. Sustainability - Innovations in eco-friendly packaging for shimmering lipsticks provide more sustainable options for beauty enthusiasts.
3. Collaborations - Trendsetting makeup brands could partner with artists and influencers to create unique formulations and packaging designs that appeal to a wider audience.
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