Britto Skin Shares the Power of Plant-Based Actives
Laura McQuarrie — January 16, 2025 — Fashion
References: brittoskin & instagram
Concerned with the ingredients in most skincare products and finding natural, effective formulas lacking, pop artist Romero Britto launched Britto Skin. This skincare line features products with nearly 97% natural ingredients, and plant-based actives sourced from the Peruvian and Brazilian Amazon.
Developed in partnership with DG Cosmetics, Britto Skin introduced itself to the world with four collections: 5C Radiance for a glowing complexion, Ultra Hydrator, Advanced Renewal and Barrier Defense to shield skin against environmental stressors.
While the Anti-Pollution Hydrating Gel Cream features ectoin and plant extracts to boost the skin's inherent ability to defend itself, the Radiance Eye Contour Cream supports a youthful-looking, glowing complexion with five types of Vitamin C, encapsulated for optimal absorption
Developed in partnership with DG Cosmetics, Britto Skin introduced itself to the world with four collections: 5C Radiance for a glowing complexion, Ultra Hydrator, Advanced Renewal and Barrier Defense to shield skin against environmental stressors.
While the Anti-Pollution Hydrating Gel Cream features ectoin and plant extracts to boost the skin's inherent ability to defend itself, the Radiance Eye Contour Cream supports a youthful-looking, glowing complexion with five types of Vitamin C, encapsulated for optimal absorption
Trend Themes
1. Sustainable Skincare Solutions - The shift towards nearly 97% natural ingredients in skincare presents opportunities for sustainable product innovations that align with eco-conscious consumer demands.
2. Plant-based Active Ingredients - Harnessing plant-based actives from regions like the Peruvian and Brazilian Amazon offers a pathway to creating potent skincare formulas with exotic, naturally-derived components.
3. Targeted Skin Defense Collections - Developing skincare collections focusing on specific concerns such as anti-pollution and radiance enhancement allows for personalized and effective skincare routines.
Industry Implications
1. Natural Skincare Industry - A growing market for natural skincare products is driven by consumer preference for cleaner, non-toxic beauty solutions.
2. Cosmetic Ingredient Sourcing - Sourcing ingredients from biodiverse regions like the Amazon can lead to a competitive advantage in the beauty industry.
3. Anti-pollution Beauty Products - The rise of anti-pollution products represents a burgeoning segment within skincare, addressing the growing concern over environmental stressors and their impact on skin health.
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