Birchbox + Vogue Partner for a Rose-Themed Beautybox
Mary Van Puymbroeck — May 25, 2017 — Fashion
'Birchbox + Vogue' is a limited edition beauty box that celebrates the 125th anniversary of the fashion magazine.
In honor of its big anniversary, Vogue worked with horticulturists to produce a custom peach-colored rose. In its collaboration with Birchbox, the fashion magazine's Beauty Director Celia Ellenberg curated a selection of rose-colored and scented products to match the special flower. Many of the products in the Birchbox + Vogue box are exclusive to the collaboration such as the 'Nars' Soft-Touch Shadow Pencil in 'Vogue Rose.'
The limited edition box includes products from brands such as 'RMS Beauty,' 'Ouai,' 'Aerin' and 'Charlotte Tilbury'. According to Eric Neher, VP of Merchandising at Birchbox, “We are incredibly proud of the product assortment, which represents Birchbox's unique merchandising perspective and Celia's tried-and-true expert picks."
In honor of its big anniversary, Vogue worked with horticulturists to produce a custom peach-colored rose. In its collaboration with Birchbox, the fashion magazine's Beauty Director Celia Ellenberg curated a selection of rose-colored and scented products to match the special flower. Many of the products in the Birchbox + Vogue box are exclusive to the collaboration such as the 'Nars' Soft-Touch Shadow Pencil in 'Vogue Rose.'
The limited edition box includes products from brands such as 'RMS Beauty,' 'Ouai,' 'Aerin' and 'Charlotte Tilbury'. According to Eric Neher, VP of Merchandising at Birchbox, “We are incredibly proud of the product assortment, which represents Birchbox's unique merchandising perspective and Celia's tried-and-true expert picks."
Trend Themes
1. Fashion-themed Beauty Boxes - The collaboration between Birchbox and Vogue showcases the trend of fashion-themed beauty boxes, offering opportunities for other beauty subscription services to partner with influential fashion brands.
2. Limited Edition Collaborations - The Birchbox + Vogue limited edition beauty box highlights the trend of exclusive collaborations, creating opportunities for brands in various industries to team up for special product offerings.
3. Curated Product Assortments - The curated selection of rose-colored and scented products in Birchbox + Vogue box reflects the trend of personalized and carefully curated subscription boxes, presenting opportunities for businesses to create unique assortments catered to specific themes.
Industry Implications
1. Beauty Subscription Services - The Birchbox + Vogue collaboration introduces a new avenue for beauty subscription services to partner with influential fashion brands, creating disruptive opportunities in the industry.
2. Fashion and Beauty Brands - The limited edition beauty boxes offer fashion and beauty brands opportunities to collaborate and launch exclusive products, tapping into the trend of limited edition collaborations.
3. Color Cosmetics and Fragrances - The rose-themed beauty box curated by Birchbox + Vogue showcases the trend of rose-colored and scented products, presenting opportunities for color cosmetics and fragrance brands to cater to specific themes and create innovative offerings.
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