This Neon Makeup Series Spotlights Beauty Looks by Emma Miles
Jana Pijak — July 12, 2017 — Fashion
References: wonderlandmagazine
Photographer Alastair Strong captures Wonderland Magazine's raver beauty editorial that is brought to life alongside makeup artist Emma Miles. Spotlighting 3INA’s UV collection, this beauty series showcases an adult version of neon makeup many Millennials grew up sporting in their youth.
Emma Miles' makeup looks are a subtle and modern take on 90s nostalgia, and embrace a timeless club kid aesthetic that is rebellious in its overall theme. The makeup artist experiments with 3INA’s UV collection, with particular focus on the brand's technicolored Fluoro Eye Pencil, along with its nightlife-ready Fluoro Lipgloss, and Fluoro Shadow.
This beauty shoot also features highlighter-hued nail polish applications which appear to glow in the dark when captured against a backdrop of saturated blue light.
Image Credit: Alastair Strong
Emma Miles' makeup looks are a subtle and modern take on 90s nostalgia, and embrace a timeless club kid aesthetic that is rebellious in its overall theme. The makeup artist experiments with 3INA’s UV collection, with particular focus on the brand's technicolored Fluoro Eye Pencil, along with its nightlife-ready Fluoro Lipgloss, and Fluoro Shadow.
This beauty shoot also features highlighter-hued nail polish applications which appear to glow in the dark when captured against a backdrop of saturated blue light.
Image Credit: Alastair Strong
Trend Themes
1. Neon Makeup Trends - Millennial nostalgia for 90s club kid aesthetics and neon makeup creates opportunities for cosmetic brands to develop and market fluorescent cosmetic products.
2. Nightlife Beauty Trends - The use of neon cosmetics and bold looks in the nightlife industry creates opportunities for makeup artists and salons to capitalize on this trend by incorporating fluorescent makeup into their services.
3. UV Beauty Trends - The use of UV makeup products in photography and media provides an opportunity for cosmetic brands to create and market products suitable for these industries.
Industry Implications
1. Cosmetics Industry - There is an opportunity for cosmetic brands to create and market fluorescent makeup products that appeal to Millennial and Gen-Z consumers who are seeking trendy 90s club kid aesthetics and neon colors.
2. Nightlife Industry - There is an opportunity for the nightlife industry to capitalize on the trend of bold, fluorescent makeup looks by offering makeup services and incorporating UV light into their venues.
3. Photography Industry - There is an opportunity for the photography industry to use UV makeup products in photo shoots and media, creating a demand for more fluorescent and UV-friendly cosmetic products.
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