Bath & Body Works is Bringing Back Its Shapeable Soaps
Mishal Omar — July 6, 2017 — Marketing
References: bathandbodyworks & refinery29
The popular body care and fragrance brand Bath & Body Works is bringing back its unique Shapeable Soap product this summer for a limited amount of time.
The Shapeable Soaps were first introduced by the brand in 2009 and were eventually discontinued – and the brand decided to bring them back this year due to popular demand. They will be offered in three new summery scents, including a Poolside Pop that smells like pink lemonade, a Cabana Breeze that smells like coconut, and a Liquid Sunshine that smells like sandalwood and sea salt.
The Shapeable Soaps come in a foam or mousse-like formulation that is sprayed out of its can and comes out in solid, colored soap strings.
The Shapeable Soaps were first introduced by the brand in 2009 and were eventually discontinued – and the brand decided to bring them back this year due to popular demand. They will be offered in three new summery scents, including a Poolside Pop that smells like pink lemonade, a Cabana Breeze that smells like coconut, and a Liquid Sunshine that smells like sandalwood and sea salt.
The Shapeable Soaps come in a foam or mousse-like formulation that is sprayed out of its can and comes out in solid, colored soap strings.
Trend Themes
1. Limited-edition Body Care Products - Continued demand for out-of-the-box products presents an opportunity for brands to create and market limited-edition body care products that will entice consumers to try something new.
2. Innovative Soap Formulations - Opportunities exist for companies to experiment with innovative soap textures and formulations, such as Bath & Body Works' Shapeable Soap, in order to stand out in the competitive body care market.
3. Summer-themed Scents - Brands can capitalize on seasonal themes by releasing limited-edition scents that are perfect for summer, as seen with the new summery scents offered by Bath & Body Works.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry has an opportunity to innovate their product lines by offering unique product formulations and packaging like the Shapeable Soap from Bath & Body Works.
2. Consumer Packaged Goods - Inventiveness in consumer packaged goods can be achieved through product launches that create buzz, such as Bath & Body Works' limited-edition Shapeable Soap lineup.
3. Retail - Innovation opportunities are present in the retail industry, where new and exciting product lines can disrupt the market, attract customers, and drive sales.
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