The MAC x Chromat Line Introduces Adventurous, Limited Shades
Laura McQuarrie — June 16, 2017 — Fashion
References: chromat.co & allure
The MAC x Chromat collection came about as a result of a collaboration with the CFDA/Vogue Fashion Fund early last year that challenged designers the chance to create a bold, yet wearable limited-edition line. The Chromat studio based out of Brooklyn is now being given the chance to share its unique perspective with the beauty world.
As well as being notable for its dynamic shades and product names like the 'Augmented Reality Lipstick,' the line is presented in bold blue packaging that is 3D-printed. This stays true to Chromat's forward-thinking approach to fashion, as it has designed many innovative pieces with additive manufacturing techniques.
Alongside lipsticks, the MAC x Chromat collection also includes a mascara, glitter, an eyeshadow palette and a bold eyeliner in Metropolis Blue.
As well as being notable for its dynamic shades and product names like the 'Augmented Reality Lipstick,' the line is presented in bold blue packaging that is 3D-printed. This stays true to Chromat's forward-thinking approach to fashion, as it has designed many innovative pieces with additive manufacturing techniques.
Alongside lipsticks, the MAC x Chromat collection also includes a mascara, glitter, an eyeshadow palette and a bold eyeliner in Metropolis Blue.
Trend Themes
1. 3D Printing in Beauty Packaging - Opportunity for beauty brands to embrace additive manufacturing techniques in packaging design.
2. Bold and Dynamic Beauty Shades - Demand for adventurous and limited-edition beauty products with vibrant and eye-catching colors.
3. Fashion-focused Beauty Collaborations - Collaborations between fashion designers and beauty brands offer a platform for unique and innovative beauty collections.
Industry Implications
1. Beauty Packaging - Adoption of 3D printing techniques in beauty packaging design to create visually striking and innovative product presentation.
2. Cosmetics - Increasing market demand for bold and vibrant beauty shades that cater to consumers seeking unique and adventurous makeup looks.
3. Fashion - Collaborations between fashion designers and beauty brands create opportunities for cross-industry innovation and product development.
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