Clairol's 'Color Crave' Line Encourages Consumers to Be Creative
Riley von Niessen — October 26, 2017 — Fashion
Personal care brand Clairol recently launched its 'Color Crave' line, which is perfect for consumers who are looking to take their Halloween costumes to the next level, or who just want to switch up their style without any commitment.
A total six shades make up the Color Crave line: 'Shimmering Rose Gold,' 'Copper,' 'Bronze,' and 'Platinum,' as well as 'Brilliant Amethyst' and 'Ruby.' As all of the shades are highly pigmented, they can be used on both light and dark hair tones, setting them apart from many competing products that are available on the market.
To use the Color Crave shades, all consumers need to do is run the sponge applicator along dry strands of hair, blow dry the color in, and then brush it through. Due to the precise sponge applicator, consumers can get an even finish and use the temporary dyes in targeted areas, such as on top of braids, or in subtle highlights.
A total six shades make up the Color Crave line: 'Shimmering Rose Gold,' 'Copper,' 'Bronze,' and 'Platinum,' as well as 'Brilliant Amethyst' and 'Ruby.' As all of the shades are highly pigmented, they can be used on both light and dark hair tones, setting them apart from many competing products that are available on the market.
To use the Color Crave shades, all consumers need to do is run the sponge applicator along dry strands of hair, blow dry the color in, and then brush it through. Due to the precise sponge applicator, consumers can get an even finish and use the temporary dyes in targeted areas, such as on top of braids, or in subtle highlights.
Trend Themes
1. Temporary Hair Makeup - Opportunity for the development of innovative and vibrant temporary hair color products that can be easily applied and removed.
2. Highly Pigmented Hair Dyes - Potential for creating hair dyes with intense pigments that work effectively on both light and dark hair tones.
3. Targeted Hair Color Application - Room for creating precise and controlled application methods for temporary hair color, allowing users to achieve specific looks or highlights.
Industry Implications
1. Personal Care - The personal care industry can explore the creation of new temporary hair makeup products to cater to consumers looking for quick style changes.
2. Cosmetics - Cosmetics companies can tap into the trend of highly pigmented hair dyes to expand their product offerings and attract a wider range of customers.
3. Beauty Salons - Beauty salons can take advantage of the targeted hair color application trend by offering specialized services for precise application methods, creating unique and customized looks for their clients.
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